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@MktgScience

New research and insights on marketing practice from the Marketing Science Institute.

Katılım Nisan 2009
1.1K Takip Edilen5.2K Takipçiler
MSI
MSI@MktgScience·
This Memorial Day, MSI pauses to honor the service, courage, and dedication of those who have served our country. As we spend time with family and friends, we reflect with gratitude on the values of sacrifice, unity and commitment that continue to inspire us. #MemorialDaylDay
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MSI@MktgScience·
Should marketers stick with one message — or rotate creative variations to keep audiences engaged? On June 16, MSI will host a webinar for anyone thinking about creative effectiveness and campaign performance: ow.ly/o4aB50YWgqG #Advertising #CreativeStrategy
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MSI@MktgScience·
#AI is changing marketing faster than most teams can keep up with but where does it truly add value, and where does human judgment still matter most? Join us May 19 for Assessing Marketing AI: What Practitioners Need to Know: ow.ly/IfFM50YWcXX #Marketing #MarketingScience
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MSI@MktgScience·
B2B marketing is evolving fast — and the best insights often come from the conversations happening between peers. On Thursday, Researchers and industry leaders will meet for the MSI/ARF B2B Exchange: ow.ly/xIGS50YWbNL #B2BMarketing #MarketingScience #AI
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MSI@MktgScience·
How much do your ads really drive results? In this webinar, we explore new research on how advertisers and platforms make experimentation decisions and why some firms choose not to test at all. Join us June 9, 12-12:30pm ET: ow.ly/oa9150YSYSm #Incrementality
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MSI@MktgScience·
As “binge watching” of media increases, how can platforms and audiences avoid the hangover? This MSI working paper a series of online experiments to determine what elements drive “binge viewing” of shows and how to increase audience satisfaction: ow.ly/EN2650YSYx4 #TV #AVOD
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MSI@MktgScience·
Meta’s Lift and A/B tests are widely used to evaluate campaign performance. A key challenge is divergent delivery. This webinar shows practical ways to reduce imbalance, to better isolate creative impact. Catch it at 12pm ET: ow.ly/9Qtj50YSY8j #DigitalMarketing #ABTesting
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MSI@MktgScience·
In online retail, GenAI assisted workflows can increase revenue by reducing friction at several touch points across the customer journey. Learn how in this latest MSI working paper: ow.ly/LFEF50YSWsK #GenAI #Ecommerce #DigitalMarketing
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MSI@MktgScience·
What are the toughest challenges in B2B marketing right now? The upcoming MSI/ARF B2B Exchange is bringing together marketers to openly discuss what’s working, what’s not, and what’s next: ow.ly/vZ6c50YP8PI #B2BMarketing #MarketingScience #the_ARF
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MSI@MktgScience·
This upcoming MSI webinar breaks down “divergent delivery”—how Meta’s algorithms distribute ad variants to different audiences within the same test. Don't miss this webinar, May 5 at 12 pm ET: ow.ly/Rgmw50YP7HR #AdTesting #DigitalAdvertising #MetaAd
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MSI@MktgScience·
What if the algorithms designed to increase engagement are reducing contribution? An MSI webinar today at 12pm ET explores this. It's a must watch for those in platform design, creator ecosystems or recommendation systems: ow.ly/TwUs50YP62r #MarketingScience
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