Mobile Industry Eye

"...brands must not take the engaged, ‘dialled-in’ consumer for granted; audiences still expect relevant and authentic ads." Shanil Chande, commercial director at @hawkplatform weighs in on #advertising in the #metaverse in our latest EYE Views piece >> mobileindustryeye.com/eye-views/eye-…

New post: LoopMe secures $120m investment from Mayfair Equity Partners mobileindustryeye.com/?p=5560

The @kochava Summit Series kicks off next week - 5 essential talks to equip #advertisers with growth strategies for 2022 and beyond. Reg here for free » mobileindustryeye.com/kochava/kochav… via @MobileIndEye

New post: Adnami appoints Jørgen Gosvig as CFO mobileindustryeye.com/?p=5556

New post: App Annie: Consumers spent a record breaking $170 billion on apps in 2021 mobileindustryeye.com/?p=5553

New post: Online retail’s worst ever year for growth was actually pretty good mobileindustryeye.com/?p=5550

"The opportunity for brands will come down to how engagement will be measured and how brands will leverage the metaverse across their advertising objectives." @kochava's Brian Cox discusses advertising in the metaverse in our latest post >> mobileindustryeye.com/eye-views/eye-…

New post: Hawk Platform launches Hawk Surveys to provide granular insights and ROI for advertisers mobileindustryeye.com/?p=5544

New post: Integral Ad Science appoints Csaba Szabo as EMEA MD mobileindustryeye.com/?p=5540

@kochava's Summit Series kicks off on Jan 18th - essential for any in the digital ad ecosystem. Session 1 includes economist John List and Kochava CEO Charles Manning, looking at growth and innovation. Register free and check out the other sessions here > mobileindustryeye.com/kochava/kochav…

"...Harness these new opportunities to entertain and engage people but don’t be intrusive." Ad wisdom from James Chandler, CMO at @IABUK in our latest post on #Advertising in the #Metaverse. mobileindustryeye.com/adinmo/eye-vie…

Kochava's Summit Series kicks off on Jan 18th with a session looking at how to accelerate growth in the year ahead. Register free and check out the other sessions here >> mobileindustryeye.com/kochava/kochav…

EYE Views: Advertising in the metaverse with comment from @kochavaofficial @AdInMo_Media @Anzu_io @IABUK and many more #advertsing mobileindustryeye.com/eye-views/eye-… via @MobileIndEye

New post: EYE Views: Advertising in the metaverse mobileindustryeye.com/?p=5505

New post: VidMob: Creative choices like a model’s eye gaze have a measurable impact on video ad performance mobileindustryeye.com/?p=5514

New post: IAS acquires Context to enhance media classification for advertisers mobileindustryeye.com/?p=5508

New post: Kochava Summit Series – Session 1: Accelerating Growth in 2022 and Beyond mobileindustryeye.com/?p=5491

New post: Smart AdServer launches its curation platform mobileindustryeye.com/?p=5483

New post: Ogury and The Trade Desk partner to offer privacy-focussed programmatic mobile ads mobileindustryeye.com/?p=5480

New post: Infobip processed 4.23 billion e-commerce messages during Cyber Week mobileindustryeye.com/?p=5477