Mohit Mirchandani

Hey @AmericanExpress , does it really take hours of followups and emails to solve a simple task ? I've spent atleast 15 hours and tons of emails to de-link and link the right @MarriottBonvoy account to my AmEx cc #americanexpress #creditcard #marriot

This issue is still not resolved. @AmericanExpress @Marriott Pathetic service. You are making a customer wait for a year to use his own points on his own card. 0 points for loyalty and basic customer care. Call centre also is of 0 help.

Hey @AmericanExpress , does it really take hours of followups and emails to solve a simple task ? I've spent atleast 15 hours and tons of emails to de-link and link the right @MarriottBonvoy account to my AmEx cc #americanexpress #creditcard #marriot

I'm seriously considering cancelling my card. What's the point if I can't avail my Bonvoy points?

Once a story is framed correctly, coverage becomes easier. Before that, it’s uphill. #lifeinPR

Watched a low-key founder outperform louder peers in press this year. Reason: restraint.

Media doesn’t make you credible. It confirms what already feels credible. Big difference.

Silence after sending a pitch is normal. Panic follow-ups are not. #PR

Interesting to see how one strong U.S. feature can reshape a founder’s credibility overnight. Nothing flashy. Just the right placement.

Something most people don’t see: Great media coverage is often decided in the first 8 seconds of reading a pitch. Subject line and framing do the heavy lifting.

Not every story should be pitched to top-tier media. Knowing when not to pitch is just as important as knowing how. That restraint builds long-term credibility.

Founders obsess over where they want to be featured. Editors obsess over why now. That gap explains 90% of rejected pitches.

Watching how different publications react to the same story is fascinating. What works for Business Insider often fails at Forbes — and vice versa. Editorial nuance matters more than people realize.

Had an interesting conversation today about why certain founders get covered repeatedly… …and others never do, even with bigger companies. Hint: credibility compounds faster than hype.

A journalist ignoring your pitch isn’t rejection. Often it’s just the wrong angle, wrong timing, or wrong section. Editors think in buckets, not stories.

There’s a reason serious U.S. publications ask for: • proof • context • third-party validation They’re not being difficult. They’re protecting trust.

Media isn’t about “getting famous.” It’s about being legible to the right audience at the right moment. That’s why some quiet founders dominate press cycles.

Something I’ve noticed after years around U.S. reporters: They trust consistency more than credentials. One clean story beats ten loud claims.

Most people don’t realize how different U.S. editorial culture is from India or Europe. Same story. Completely different expectations. That’s where most pitches break.

i'm in love with this quote: "If you can overthink the worst, why can't you overthink the best." don’t just imagine the fall, plan the ascent.

One thing I’ve learned from working with U.S. journalists: They don’t want “promotion.” They want clarity. The faster you make their job easier, the more likely they’ll reply.