Joakim William Hauge

I’m building Monetise, a business gateway for AI builders. Building apps is easy now. Monetising them isn’t. Monetise helps solo founders and small teams turn usage into revenue, connecting payments, AI, and performance insights in one system that just works. My goal here is to share the full journey: • what we’re building • what’s breaking • what we’re learning about monetising AI products Follow along if you’re building in public, experimenting with AI, or trying to turn side-projects into sustainable products. Instant activation. Continuous optimisation.

@jgreyfriend That’s not just fintech honestly. Feels like the entire direction of software is shifting toward “effortless by default.”

Everyone in fintech right now is obsessed with adding features. We're obsessed with removing steps. The winner won't be the app that does the most. It'll be the one that asks the least of you.

@julianweisser As a matter of fact, I did 😄 Shipped Circuit Breaker this week, a small step toward managing execution budgets and runtime governance for autonomous systems.

Another glorious week for solo founders. Make something (of yourself).

@itsmarcosruiz Yep, a lot of audience-building advice optimises for attention, not for solving a problem people will actually pay for.

Took me longer than I'd like to admit to realize that most "audience building" advice is written by people who never turned an audience into a business.

@DanielSmidstrup Sure, from software engineers to AI-generated code reviewers, reviewing AI-generated pull requests approved by AI middle managers 😄

Very unpopular opinion: Ai will create more jobs, not less.

@jasonlk That’s a great insight, the fastest deals often come from immediate pain alignment. The biggest deals usually come from founders being very intentional about who they build relationships with.

The prospects that pick you usually close the fastest The prospects that you pick often have the highest deal size

@aryanlabde 💯

@Monetisedev Exactly man, speed in the wrong direction just wastes your efforts and energy.

hot take: shipping 10 products with no distribution is worse than shipping 1 with a real audience.

@agazdecki One of bootstrapping’s biggest advantages is that almost any meaningful exit can be life changing. VC math is very different, great outcomes can still look “too small” once the fund model enters the equation.

A few million dollars from bootstrapping and selling a startup is an unbelievable outcome. More founders should make this their goal.

@soloceoai 100%, a lot of founders copy tactics before they’ve validated the underlying problem. Distribution amplifies truth. If nobody deeply cares about the problem, no playbook will save it.

Every founder sees someone posting daily MRR wins and thinks, “If I just follow their playbook, I’ll get there too.” But copying tactics isn’t distribution. It’s avoidance. Growth starts when you face the uncomfortable work, not when you chase someone else’s formula.

@kzitouni1 Most products still fail for the same reason: they solve problems nobody actually cares enough about.

AI writes cleaner code than 99% of founders AI designs better ads than 90% of marketers AI executes computer work better than 99% of humans Why TF are we not all billionaires yet?

@danmartell Yup. AI helps with execution, but it still doesn’t replace intentionality. You still need to externalize thinking somewhere, otherwise everything stays reactive and ephemeral.

If you don’t write it down, you don’t remember it. If you don’t remember it, you don’t do it. If you don’t do it, nothing changes.

Wrote a deeper breakdown on why observability and governance are becoming separate architectural layers for autonomous systems: monetise.dev/insights/agent…

AI infrastructure is rapidly converging around observability: tracing replay prompt analytics execution monitoring But distributed systems didn’t stop at observability. They evolved: logs → metrics → tracing → circuit breakers → bounded failure domains I think agent systems may follow a similar path. Because eventually: observing instability is not enough. Autonomous systems need runtime governance.

@itsmarcosruiz This is why the best founder content usually feels slightly unfinished or emotionally charged. You can tell they’re writing from inside the problem, not from a content calendar.

Hooks get blamed for almost every content problem I see. The real issue is one layer deeper. Flat content almost always comes from founders whose week-to-week business is on autopilot. No new wins. No interesting conversations. No real tension in the business. Content quality is downstream of business activity. A clean opener can't save an idea that was never going to be interesting.

@jasonlk The interesting part now is that AI introduced a completely new category: “good enough to delegate to, but not good enough to fully trust yet” 😅

If you’re reluctant to ask someone to do part of their job If it’s just easier to do it yourself If you don’t want to argue when you ask 100% clear sign it’s time for someone new in that role (AI or Human, that is less clear though)

@Jashanx_gill Circuit Breaker, runtime governance for AI agents. Adds bounded execution, budget ceilings, and economic guardrails to autonomous workflows. github.com/MonetiseBG/cir…

Are all vibe-coded apps mostly B2C? Anyone here building something for businesses instead?

@jakecastilloooo Makes sense, reach creates impressions, but obsession creates iteration loops. The people who care enough to constantly refine the message usually outperform eventually.

Our best creators at Cal AI weren’t the biggest. They were the hungriest. Big creators treated us like every other brand deal: Hit the minimums. Move on. The best creators obsessed over performance. “How do I convert better?” “What hook should I test?” “Where should I put the CTA?” Hunger beat reach.

@sherifgjini Funny that LinkedIn isn’t even on the list 😆 but honestly you’re probably right.

Where do your users come from today? - Reddit - X - SEO - idk 😬

@sherifgjini Real user proof + clear demo.

Be honest, what makes you trust a new tool fastest? - founder posts daily - clear demo video - real user proof - transparent roadmap - simple pricing

@russellbrunson 100%, especially early-stage, the hardest part is often not pitching the solution, it’s getting close enough to the real pain that urgency actually becomes visible.

"No deadline = no urgency No urgency = no commitment No commitment = no sale"