MoneyMake Marketing

They said flexible packaging was a mature industry. We closed a $1.2M deal start to finish in 13 weeks in it. We only target companies already in market, or we create the opportunity ourselves.

Hiring another sales rep won't fix a broken top of funnel. You're just adding a second person to do two full-time jobs instead of one. The prospecting still won't happen. The research still won't happen. The follow-up still won't happen. The problem isn't headcount. It's that opening major accounts in 2026 requires a dedicated function, not a side task tacked onto a closer's calendar. More reps doesn't equal more pipeline. It equals more payroll.

My favorite follow up: a customer just asked us for X, thought you might like it too. Interested in checking it out? New angle, real pain point, fresh reason to reply.

"Worth 15 minutes to discuss?" is why you get ignored. Two sentences cannot carry your real value, so they decide it is not worth their time. You are asking for a big action before earning any interest.

Time kills all deals. Interest does not fade slowly. It spikes when you first talk, then drops fast and flatlines. Your job in follow up is to spike it back up.

Hiring another sales rep won't fix a broken top of funnel. You're just adding another person to do two jobs badly instead of one job well. The rep managing your biggest accounts is the same rep you're asking to cold pitch Fortune 500 buyers. Guess which one gets ignored.

Prospects won't connect the dots from your pitch deck to their needs. They won't do the work to figure out how you help. Spell it out clearly, or it gets filed away with everyone else's.

AI PDFs can't beat video pitches. In our experience, making content engaging and energetic is key to getting viewers to consume information. Video outperforms static formats.

In 2026 nobody books a call just because you asked. Your prospects get 10x the outreach you do. No reason to meet, no meeting. Give them a reason first.

Lowering the action threshold makes it easier to get a 'yes.' When the asked action is below their interest level, people are more likely to engage. Deliver value, and their interest—and willingness to act—will rise.

In 2026, prospects won't meet with you unless you give them a compelling reason. Cold outreach often fails by asking for a call without explaining the specific value. Increase their interest level first to drive action.

Struggling with video pitches? Instead of just talking about yourself, research their situation and clearly connect your capabilities to their needs. That's how you win.

Consuming content continuously builds familiarity, making your brand the only perceived solution. It's not magic; it's strategic consumption that pre-sells clients by making them feel they already know you.

Prospects consume minimal content because their interest levels dictate engagement. Most businesses send basic capability sheets, leaving prospects to do all the work to understand how your offerings fit their needs. We need to increase interest and demonstrate value.

Struggling to close deals with new brands? The secret to winning net new outreach is simple: get prospects to consume more of your content and spend more time with you than competitors. That's how you win.

Building interest with prospects is like building a fire. Start with kindling, offer more content as their interest grows, and keep feeding the flames to close deals. It's about nurturing engagement step-by-step. #SalesTips #MarketingStrategy

People only consume content matching their current interest level. Anything beyond that is seen as a waste of time. The key is to get prospects to spend more time with YOUR content than your competitors'. Learn how to play this game.

People consume content only up to their current interest level. The more info they consume from you, the less they consume from competitors. That's how you win.

Broken sales team formula: One rep prospecting, pitching, closing, and managing every account, then blaming timing when the pipeline dries up.

Still not booking meetings with your lead magnet? You're likely making this common mistake. This video breaks down the #1 error and how to fix it, saving you wasted effort.