Mora

Today we're excited to introduce Index — a modern tool for data analytics. We've been working hard to create something that's both powerful and delightful to use and today we get to share it with you!🧵

@pladevall Seven principles. No exceptions.

There is so much noise and slop today that I realized we need a strong filter before any one in the team puts something out there (while preserving speed & boldness). Before we ship anything, a product, a post, a message, we try to run it through a filter. For @MoraHQ these are the things we won't compromise on.

How we decide what we ship at Mora 👇

@gonlenidefi @nrqa__

@nrqa__ @MoraHQ so instead of fighting the dashboard i just fight the query progress

chat got copilots. code got copilots. analytics got.. another dashboard builder you still have to fight with @MoraHQ breaks that: > ask in plain english > get the answer plus the SQL to verify the biggest untapped surface in AI finally has a real product

Here's the story of how we paid $0 for a domain worth ~$250k So at the beginning of the year we explored renaming in order to launch 2.0 of our product Mora. We explored different options and we ended up falling in love with the name Mora. But a premium 4-letter dot com can be very very expensive!! We're just a young startup. We don't have that kind of cash. We need to hustle! I spent hours writing down options, asking Claude how to negotiate, etc. And then i thought… Wait what if we did it in exchange of equity? We had great early traction so far so it didn't hurt to ask. The folks we talked to about it thought we were crazy! Including our domain broker (shout out Justin!) We presented the option to the seller who ended up being open to it (luckily!) We went through some diligence and ended up closing it! I think a great name compounds the same way a great product does. So this effort was worth it!

@pladevall We're live today!!

After chat and code, analytics is the biggest opportunity in AI and it's still completely untapped with our current tools. As founders, data scientists and operators we deserve something better. That's why today we're launching @morahq 👇🧵

We're live!

@pladevall The speed of AI adoption is the main differentiator right now.

We built an internal IndexOS in Notion for every SOP in the company. This is the stuff a biz ops hire usually owns. Weekly KPI recap. Churn breakdowns. New logo intake. Support triage. Monthly board prep. The boring machinery that keeps the company stable. Since the start of the year we automated every single one. Claude Code runs the workflows. Index handles the reporting. A few glue scripts fill the gaps. The result is not just speed. It is that the system is consistent. The same checks run the same way every time. The same report pulls the same definitions. The same follow ups trigger on the same conditions. The bigger shift is how cheap it became to automate the weird edge cases. These tasks used to be too custom for tools and too small for engineering. Now they are a handful of scripts. Claude Code and tools like it are a bigger moment than late 2022 ChatGPT. Not because they are smarter, but because they can actually do the work.

@pladevall Great insights on where the industry is heading.

If you had told me onboarding would be hard because the customer is too eager to try it I would not have believed you. It makes my day every time!

@pladevall The speed of AI adoption is the main differentiator right now. ⚡️

@pladevall The speed of AI adoption is the main differentiator right now. ⚡️

January 2026: We audited every SaaS tool we pay for. 3 categories got obliterated. Tools we killed: 1. Clay. We run enrichment and prospecting scripts directly via Claude Code now. Ironic twist? It's way more malleable than Clay ever was. No more fighting the UI to do exactly what we need. 2. Social listening tools. We had FOUR separate tools to monitor social mentions, surface Reddit posts, track competitors. All gone. One well-prompted agent does it better. 3. Random content helpers. Scheduling, caption generation, hashtag optimizers. Dead. The unexpected survivor: Ordinal. I was ready to cut this one too. But they hooked us up with API access, and now Claude Code handles our entire scheduling workflow through their API. The tool got MORE valuable because it became programmable. That's the pattern I'm seeing: SaaS tools that expose APIs and play nice with agents will thrive. Walled gardens with pretty UIs? They're getting replaced by 50 lines of Python Claude Code wrote 😬

2026 Ship Week #2. Day 9 🥳 You can now move blocks between dashboards. Right-click on any block. Select the destination dashboard. Done. No more rebuilding the same block from scratch when you want it somewhere else. We kept hearing this one. A chart that works great on your team dashboard should live on the exec dashboard too. Now it can, in two clicks. Small feature. Big time saver.

Book a demo: index.app/demo 🚀

2026 Ship Week #1. Day 8 🥳 If you go to index.app and you're already logged in, you now get redirected straight to your dashboard. No more landing page. No extra click. Straight to your dashboard. It's a tiny change. But tiny changes compound. Every unnecessary step between you and your metrics is a step we want to remove!

@pladevall Book a demo: index.app/demo 🚀

We loved a SaaS tool. Their API made it actually useful—we could automate workflows instead of fighting their UI. Then they tried to 3x our price in a few months. Instant switch from "this is great" to "let's replace this." Here's what they miscalculated: In the age of AI and Claude Code, giving customers API access is a must. But it also means your customer isn't actually locked into your UI anymore. They're locked into your willingness to charge them fairly. Raise prices 300% to get API access and suddenly you become a liability. Your customer can rebuild what they need in a few hours. Or they think they can !! Perception is reality unfortunately. We've built API access into our product from day one. And we're not charging extra for it. That's non-negotiable for us. The SaaS companies that win in this era won't be the ones with the prettiest UI (sadly) or the biggest feature list. They'll be the ones that understand: if you give customers programmatic access, you're betting on being genuinely indispensable at a fair price. Not a piggy bank they'll eventually replace.

2026 Ship Week Day 7 🥳 Today we're shipping Easy Decimals. If you ever realized you need to hide decimals to clean things up but are too lazy to change your SQL query? We fixed that. Flip a toggle. Done.

2026 Ship Week Day Six. Today we're shipping Index + Claude Code. Ask Claude to download a csv from your Index MRR chart. Get an answer. Ask Claude Code to modify your Index dashboard based on that answer. It works both ways. In early preview today. Book a demo if you interested!

2026 Ship Week Day Five!≈ Today we're shipping Reorder Dashboards. Stop building dashboards in the order they made sense to build them. Drag them into the order that actually matters to your workflow.

Live on index.app

2026 Ship Week Day Four! 🥳Today we're shipping Tiny Blocks. You've got 20 metrics. Putting them all on one dashboard used to mean a wall of blocks. Now you can make them smaller and actually fit everything you need to see.