My2Cents

We've definitely talked about doing that. My position is that if something about XRP or Ripple's relationship with XRP actually makes it cheaper/better to use XRP, then we should reflect that. But I'm generally opposed to us giving people artificial incentives to use XRP even where it's not the best choice for them. One of the things I've tried to always make sure Ripple wasn't doing was building up a growing business by paying people to do things that don't make sense but that people will do for money. For example, if I was CEO of Uber over the past decade, my number one concern was that people were using Uber because we were losing money and that as soon as we charged a fair price, we'd lose customers. It's perfectly fine to lose money to build a business and to give people incentives that don't really make financial sense for the business to sustain in the long term to grow a new technology. But I generally felt that if we *had* to do that to get people to use the products and services we wanted them to be using, we were probably doing something wrong. What I generally prefer to do is reduce the risk of and eliminate any obstacles to our customers using XRP, XRPL, and other technologies that we want them to use. I prefer we use discounts and subsidies only where they either reflect a real benefit (for example, if it costs us less) or where they incentivize taking initial adoption risks.