Mr. Thaw | Sales Engineer

"If I add a discount, it will solve my sales problems" Nope, it won't. The problem with most offers and advertisements is that your messaging is weak. It doesn't create desire in the customers. Discounts and sales tactics won't fix that. When the customer needs, not wants, needs your offer, the price becomes secondary. When that happens, they feel dumb if they don't buy. If you're selling anything and want to check whether your marketing piece (email, sales page, VSL, etc.) has weak messaging. Send it to me here: mrthawsales.framer.website And I will point out all the weak spots in your messaging. For Free.

@paularambles Magnificent piece. I'm smiling at the final part. I can hear the sniffing and accent.

You see, what fascinates me about “remember to not smile” is that he needs his pain to be witnessed. He suffers at 4am, okay, fine, many people suffer. But then, immediately, he makes a slide! He gathers the entire company! He writes an article! Is it not clear what is happening here? Suffering without an audience simply does not count. This is ideology at its purest. We see here the old Protestant trick in its Silicon Valley form: success alone is vulgar, almost pornographic. My god, you cannot simply succeed. It must first be purified through unnecessary suffering. So you get this obscene reversal where pain stops being a cost of the product, and instead becomes the product itself. The developer documentation is, how do you say, merely the byproduct, the excrement of the true production, which is the suffering. As Hegel already knew, and here I think even Lacan would agree, although perhaps not, the true obsession is always with deserving success. Here I must tell you this old joke from Soviet Union. A worker says: "we pretend to work, they pretend to pay us.” Now here it is inverted, which I claim is much worse. They are paid perfectly well, wonderfully well, and so they must pretend to suffer. Do you see the perfect madness of this? And now, the ultimate obscenity. Imagine the company succeeds while everyone leaves at 5pm. Catastrophe! Total ontological catastrophe! In this worldview, I am tempted to say, failure would almost come as a relief. Failure means you simply did not suffer enough, go back, suffer more. But success at 5pm? This cannot be explained. So when he says "remember to not smile," this is a desperate command of the superego. If you smile, we will all discover the pain was never necessary.

@russellbrunson But showing up despite having a bad day and feeling accomplishment make it a good day does it not?

Not every day is a good day but showing up is what matters.

@HamptonAc_ one Tuesday? I ho through this cycle multiple times a day lol.

the way an ecom bro can go from "It's so over" to "we're scaling this to the moon" based entirely on one Tuesday afternoon sale is genuinely unhinged behavior

@CopyWithOlli That's interesting. Have you done affiliate before? How did it go for you?

Note: even small money is fine for ads, its more about having done it before than profits or something “what do I run ads to?” You can affiliate, that way you don’t have to come up with your own offer

Hey Friends 😀 Let me be MEAN for a second… You can’t offer ghostwriting if you have 30 followers! You can’t offer “Creative Strategy” if you never ran an Ad before YOURE PROOF OF YOUR OWN EXPERTISE start posting on here or throw some money into Ads Cheers!

@CopyWithOlli Your X profile is literally a live portfolio. If you can't showcase your copywriting skills on it, you need to work more on your skills.

@withhimu @thedankoe Thinking on paper? I didn't learn about it on X. You can check out Justin Sung's video on it. He has a great catalog of learning videos. Pretty sure Dan Koe also watches him.

@MrThawBuilds @thedankoe love this take. who would you recommend following on X for it?

@viscaptyler That's a really great metaphor you used, Tyler. I have experienced this firsthand, neglecting my health and social life for work, all to end up burned out (like the chicken). Focusing on patience and consistency has been far better for my mental health and results.

There's a success-killing disease hiding in every entrepreneur's brain that destroys long-term growth every time. And 89% of founders completely ignore it. It's called impatience… Here a metaphor. Two meals thought to be the same (definitely not the same now… lol) One cooked at 900° aka burnt to a crisp in just 1 hour… The other cooked to perfection at 300° over 3 hours. Yes, one took 3 times as long as the other. But the question is, which one will be the most enjoyable once its ready to eat? The answer is obvious. But there is a solid takeaway here… Growth isn’t about quick cash, unrealistic expectations or rushing things and expecting extraordinary results. In a culture that pushes working 16 hour days, speed, hustle, the most important skill is often forgotten… patience, consistency and discipline.

@CopyWithOlli I already rewrote all his copy, by hand, twice. Gary "the prince of print" Halbert is the goat of copywriting and deserves no less than this. Also read The Boron Letters, got tons of great copywriting and life advice in it.

Hey Copywriterssss DID YOU KNOW… Gary Halbert had a Newsletter? You can study TONS AND TONS of copy from the goat: https://thegaryhalbertletter. com/home/ Have fun

@CharlieImperium Self-overcoming is how we grow. Even when your older self is fighting to pull you back to your old bad habits, you can defeat it and grow better.

Every time you face adversity, every time you rise to the challenge, every time you handle stress, every time you compartmentalize, every time you fight an internal battle that would have interfered with the success of your company, you become a slightly better human being.

@CopyWithOlli I like the name lol. And it's actually a pretty good framework. I wrote a VSL with a similar structure without using a framework.

COPYWRITERS TOTALLY NEED THIS: The BROKIE-Framework™️ Broke: open by showing past struggles Rockbottom: agitate that situation Opportunity: your unique mechanism Knowledge: drop some value to get credibility Income: show new situation & how its so great Enroll: buy

@ShaanVP There's an interesting pattern you'll notice in people like this. That if something is made for money, it is bad or unfavorable. Like saying an scientist who discover a breakthrough to sell it. He's not a real scientist, because he did it for the money, not in science's name.

to love innovation and hate billionaires is like watching the olympics and hating the gold medalist

@signulll A lot of great movie directors do this too, they start with the feeling their movie strive to convey before even brain storming. Learning from artists as an entrepreneur or a marketer reminds me of Steve Jobs. How he mixed aesthetics and engineering to take apple to the top.

you should apply this to this principle to daily life. e.g. whenever i create anything, i rarely if start with the artifact. i start with a *feeling*. before i text someone, write on here, design, build, or even share a photo, i ask myself one question: what do i want this person to feel? my favorite recent example is when i made a spotify playlist for someone. before i started to make it, i wrote a little note that captured exactly what i hoped they’d feel while listening. i only sent them the note after they finished the playlist. you get this nice little feedback loop this way too. & before someone comes at me, obviously i didn’t pioneer this process, lots of other amazing creatives did. but this is now second nature to me, it’s internalized.. “what do i want someone else (esp a person i love) to feel?”

@Markmanson "I'll do it tomorrow" has plagued me for a long time. The only cure to it is an unquestionable "I'll do it today." Even when you aren't ready (you will never be ready).

If you’re waiting to be ready, you’ll die waiting.

@viscaptyler Really great use if rhetorical question. Tbh any marketer who want to get his skill to the next level should study rhetorics.

Rhetorical questions are the Swiss Army knife of video ad hooks. Here's how they work: A statement disguised as a question that allows you to make factual-sounding claims without needing evidence. "Egg farts aren't normal?" immediately puts the viewer in a defensive position. They're not disagreeing with a claim. They're questioning their own assumption. We used this in a gut health ad we shot last month. The hook created instant pattern interrupt because most people assume their digestive issues are just normal. The genius is in the psychology. When you ask a rhetorical question, the brain automatically starts searching for an answer. That's cognitive engagement. That's attention. Compare these two hooks: "Your gut is probably rotting" (direct claim, easy to dismiss) "Egg farts aren't normal?" (question, forces self-reflection) The question format makes the viewer complicit in the conversation. They're not being sold to. They're being asked to examine their own experience. Here's your steal-able version: "[Undesirable thing] isn't normal?" works for any health/wellness product. "Expensive [product category] isn't necessary?" works for any cost-effective alternative. "[Common struggle] isn't just bad luck?" works for any solution-based offer. The pattern interrupt happens because you're challenging what they've accepted as normal. Use it when you need to break through the noise and make people question their assumptions.

@shauneng "Diffrent beats better" preach brother. That's why I put great emphasis on messaging and understanding your customers deeply.

The supplement niche is gonna get brutal by 2027 ⠀ A lot of these categories are just going to die off. Weight loss already did, GLP-1 came in and wiped the whole thing out. And it's not like those supplements got out-marketed. They lost because the drug actually works. And no supplement was ever going to compete with that. More pharma is coming for more categories too, so the obvious move is to just sell stuff that actually works. ⠀ But that's where it gets tricky, because now you're selling the exact same thing as everyone else. TRT is TRT. GLP-1 is GLP-1. There's no version of it that's uniquely yours, and even if you do stumble on some new mechanism, it's copied by next week. So most of you try to stand out by going "well mine's higher quality" or "my compound's purer." And nobody cares. Because marketing was never really about the product, it's about what people already believe in their head before they even look at you. Think about it. The second you tell someone you're better, they get defensive and start hunting for reasons you're not. But tell them you're different, and now they're curious. They want to know why. And that little bit of curiosity is what makes them decide you're better on their own. You never had to say it, they got there themselves. ⠀ And it's only getting harder, because you can literally have AI design a world-class formula now, send it off to a contract manufacturer, and have a top-tier product made. Everyone knows you need an amazing product. Now anyone can do that. So the product stopped being the edge a while ago. The positioning is. ⠀ So start with one question: what position do you actually own? Most of you can't even answer that, which is kind of the whole problem. Look at what your competitors already own in people's heads, then find the gap they've left wide open. That's your white space. Most ecom bros think they're being smart researching the market and testing whatever they see working, but everything they can see is already taken by someone else. They're fighting over ground that's owned. ⠀ The move is to figure out what you're against. Because once you know what you're against, what you're for becomes obvious. Old Spice never changed the actual body wash. They just realised women were the ones buying it for their men, and built the whole brand around that one thing. "The man your man could smell like." Number one men's body wash within a year. ⠀ Black Rifle sells the same coffee as everyone else. They just planted themselves against every faceless brand that stood for nothing. Made by veterans, for veterans. Billion dollar brand. ⠀ Different beats better. ⠀ And the biggest white space is usually just a group of customers nobody's bothering to talk to. Nobody advertises to them because nobody thought to look. ⠀ There's a guy in Evolve who had a hair supplement brand stuck at $2k/day. Same formula as every other brand in the niche, nothing special about it. But he actually dug into his data, found an older avatar nobody else was going after, and made ads that spoke straight to them. No other brand was even bothering to advertise to these people. ⠀ He Chad scaled it to $55k/day. ⠀ Now, world-class products are basically a commodity, and you're up against these big VC-backed celebrity supplement brands. So on the surface, yeah, it feels like supplements are way too saturated to get into. ⠀ But we're still going to keep seeing bootstrapped supp brands scale to crazy numbers. The more brands there are, the more each one has to alienate somebody to carve out its own space. And that's exactly where you come in. ⠀ That's the part most of you miss. The brands that win don’t have to be the ones with the best formula. They're the ones nobody else can claim to be. Few.

@CopyWithOlli Thanks bro, genuinely "Make bookmark-worthy stuff" is really interesting way of putting content creation. I don't use AI at all, from my experience, all it's writing and ideas sounds the same, and apparently, they sound boring. Gonna keep at it, no matter how long it takes.

@MrThawBuilds The same stuff that works now Share good value everyone else hides in courses Make bookmark-worthy stuff Don’t use AI for content Genuine replies when you see stuff you wanna reply to It took 3 months to get 30 followers, be prepared for it to take time Dont ever stop

DOUBLED MY FOLLOWER COUNT IN 20 DAYS 200 followers on June 23rd 400 now No AI-Replies used What I did: 1. Post unique value 2. Milk what works into oblivion 3. Do it over and over > Ask me anything Cheers 🐦‍⬛❤️

@paulg Start as a specialist, then become generalist. Reminds me how Facebook started as a college students network. Now Meta targets the whole world.

An initial startup idea can't usually be both grand and precise. In practice they're usually either grand and vague or precise and small. Precise and small is better. You know who your initial users are, and you expand outward. With grand and vague you can't even get started.

@sweatystartup "I've been through so much that I'm very good at handling stress" Kudos for you Nick. I had to learn how to handle failure and stress the hard way, taking it head on, which is the only way.

A few thoughts on failure: