MCA

Feeling a bit creatively stuck after the Christmas break? 🎄✨ Sir John Hegarty has a timely reminder: 𝐰𝐞 𝐚𝐫𝐞 𝐚𝐥𝐥 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞. It’s how we express ourselves — and it’s what sets us apart from every other species. theprodcast.com/john-hegarty/ #advertising #production

Last year was all about 𝐀𝐈, but here’s the truth as we step into the future: Technology may evolve fast, but human creativity will always lead the way. One of marketing’s greatest futurists, Rishad Tobaccowala, says it best. 👉 theprodcast.com/rishad-tobacco…

As 2025 draws to a close, why not look back at some of the standout moments from The MCA Prodcast over the last 12 months? 🎆 𝐓𝐡𝐞 𝐁𝐞𝐬𝐭 𝐨𝐟 𝐒𝐞𝐚𝐬𝐨𝐧 4 𝐨𝐟 𝐓𝐡𝐞 𝐏𝐫𝐨𝐝𝐜𝐚𝐬𝐭 is out now! 🎧✨ 👉 Listen / watch for free: theprodcast.com/the-best-of-se… Happy New Year!!🥂

How much do you really understand about the importance of the oceans to life on Earth? 🐟 🌍 Jeroen van de Waal joined us on The MCA Prodcast to explain his mission to protect and grow ocean reefs. theprodcast.com/jeroen-van-de-… #oceans #coral #reefs #climatechange

Boxing Day walk? 🥾 Hitting the sales? 🛍️ Why not get 𝑻𝒉𝒆 𝑩𝒆𝒔𝒕 𝒐𝒇 𝑺𝒆𝒂𝒔𝒐𝒏 4 of 𝐓𝐡𝐞 𝐏𝐫𝐨𝐝𝐜𝐚𝐬𝐭 in your ears and learn from advertising legends along the way? theprodcast.com/the-best-of-se… #advertising #production #industry #lessons #career #advice

🎄 Got a little downtime over Christmas? What better way to use it than learning from advertising’s trailblazers? The Best of Season 4 of 𝐓𝐡𝐞 𝐏𝐫𝐨𝐝𝐜𝐚𝐬𝐭 is out now 🎧✨ Perfect listening (or watching) between mince pies and movie marathons 🍿 theprodcast.com/the-best-of-se…

Ever wondered which of your ads are actually working — and why? Turns out, there’s far more you can measure than clicks and likes. CreativeX helps brands uncover what’s really driving performance! theprodcast.com/anastasia-leng/ #creative #advertising #CreativeX #creativedata

WHAT A YEAR!! In our final podcast episode of 2025, we’re looking back at some of the best moments from our brilliant guests; from redefining what a “producer” really is, to fighting for creativity in an AI-powered world. Listen/Watch for free: theprodcast.com/the-best-of-se…

On The Prodcast, Josh Tsui shared his bold vision for the next era of creativity: a world where 3D assets, tools, and environments are open for anyone to use, remix, and reinvent. No massive studio budgets. No barriers. Just limitless creative freedom. theprodcast.com/josh-tsui

The Best of Season 4 is here! From creator marketing to the power of sonic branding, AI in filmmaking, fearless creativity, and what it really takes to make great work. Listen/Watch for Free: theprodcast.com/the-best-of-se… #advertising #production #podcast #creativeindustry

Ever wish you could pick the brains of the industry’s biggest hitters? 🤔 🧠 That’s exactly what we do on The MCA Prodcast! Follow now (for free!) so you never miss an episode: theprodcast.com #advertising #production #industry #career #advice #wisdom

𝑰𝒔 𝒈𝒓𝒆𝒂𝒕 𝒔𝒕𝒐𝒓𝒚𝒕𝒆𝒍𝒍𝒊𝒏𝒈 𝒅𝒆𝒂𝒅? 🎬🪦 Lisa Lavender, MD at The British Arrows, says absolutely not! In fact, she often cries at her desk watching award entries. theprodcast.com/lisa-lavender/ #advertising #storytelling #creativity #BritishArrows #production

What changes have you experienced in your time in marketing? 👀 Rishad Tobaccowala reflected on his 40+ years in the business with some great advice on adjusting to landscape shifts. theprodcast.com/rishad-tobacco… #marketing #branding #advertising #production #leadership #talent

Everyone thinks about the 1984 ad from Apple, but Josh Tsui's favourite was the following year - for Macintosh Office. An equally iconic ad. Hear why he chose it by listening to the full episode for free: theprodcast.com/josh-tsui/ #favouritead #apple #lemmings

Are we accidentally killing the entry-level career ladder with AI? 👀 Matt Miller shared a fear most people NEVER talk about: as we hand routine tasks to AI, the very jobs that help new talent get their start may disappear. theprodcast.com/matt-miller/ #AI #tech #FutureOfWork

If Virtual Production isn’t on your radar for your next campaign… it should be!! 🔥 VuFinder Studios Client Director Melania Kulczycka explained to us how VP can make your production greener, faster, and more budget-friendly. theprodcast.com/melania-kulczy… #vp #virtualproduction

𝑨𝑰 𝒍𝒐𝒘𝒆𝒓𝒔 𝒕𝒉𝒆 𝒃𝒂𝒓... 𝒃𝒖𝒕 𝒊𝒕 𝒂𝒍𝒔𝒐 𝒓𝒂𝒊𝒔𝒆𝒔 𝒕𝒉𝒆 𝒄𝒆𝒊𝒍𝒊𝒏𝒈! Simon Elms compared today’s AI revolution to the sampler boom of the 1980s — a moment that empowered a new generation of creators, regardless of formal training. theprodcast.com/simon-elms/

Tanya Bogin's favourite ad of all time was a celebration of '𝒄𝒓𝒂𝒛𝒚' women in sport - a powerful representation of 𝒇𝒆𝒎𝒂𝒍𝒆 𝒔𝒕𝒓𝒆𝒏𝒈𝒕𝒉 𝒂𝒏𝒅 𝒆𝒎𝒑𝒐𝒘𝒆𝒓𝒎𝒆𝒏𝒕. But can YOU identify the brand behind this iconic ad? Get the answer: theprodcast.com/tanya-bogin/

We LOVE uncovering the 𝒓𝒆𝒂𝒍 𝒔𝒕𝒐𝒓𝒊𝒆𝒔 behind the 𝒑𝒆𝒐𝒑𝒍𝒆 in advertising: their passions, quirks, and journeys beyond the industry. Listen / Watch The MCA Prodcast, for free: theprodcast.com #advertising #production #podcast #stories

"While AI raises the baseline of what anyone can create, the craft differential between specialists and everyday users is still MASSIVE" Wesley ter Haar, co-founder of Media.Monks shared a superb take on how he thinks AI will affect production. theprodcast.com/wesley-ter-haa…