Richard Walker

... (2/2) Featuring examples across NPD, ads / campaigns and rebrands. Including the all-time classic logo fail from my beloved Leeds United back in 2018. mustard-research.com/did-you-actual… #mrx #consumerinsight #lufc #alaw

Did you ACTUALLY research that? I've blogged again. I shine a light on some of the best (?) or, at least, most infamous examples of when things go wonky as a result of #marketresearch being done badly, misinterpreted, ignored or skipped altogether... (1/2)

This week Mustard launched its new report into the impact that Artificial Intelligence will have on qualitative research, following on from an experiment conducted in conjunction with @qualzyapp and Mitchells & Butlers. (1/3)

It was brilliant to see the @MustardResearch and @qualzyapp teams collaborating on this experiment. I saw first hand the rigour that went into ensuring this was a fair and balanced experiment in terms of human vs machine. I suggest insights professionals download the full report!

(4/4) It was also the year of the Financial Crisis, and the year that I married. Those two events are not related. Also, pretty sure that back in 2008 work anniversaries weren't a thing either... Here's to the next 15! #workmilestone

(3/4) Time literally flies... 15 years ago was when some chap called Boris Johnson became Mayor of London (wonder what he's up to now?), another guy called Barack Obama (who I hold somewhat MORE respect for) became US President.

I've been reliably informed that today is my work anniversary! 15 years at @MustardResearch - and my decision to jump across the Pennines for my next career move back in 2008 definitely ranks up there with my very best. (1/4)

Thanks to all our clients for the kind words! And of course to the @MustardResearch team for #makingthedifference

There has been some office debate about the soundtrack for our end of year animation - does it remind anyone of a certain TV theme-tune from the 90s...? #soundon #animation #2022 #mrx #2022recap #2022wrapped #2022review

20 out of 20 for me of course...

@MustardResearch @MustardGareth As a market researcher I tend to convince myself it is better practice if I DON'T give a rating... Not so great for response rates, but ethically the right thing to do in MOST instances...?

As the COVID-19 lockdown eases, it is crunch time for several sectors. Probably none more so than DMOs as consumers consider venturing away from home. But things have changed. Insight is needed. Here's why: mustard-research.com/blog/spotlight… #mrx #marketinsights #placemarketing

I’m delighted to announce that I am on the judging panel for this year’s #ProlificNorthAwards! You have until Friday 26th June to submit your entries, click here to get started 👉 bit.ly/PNA-DEF

I've penned a blog that also doubles up as an ear-worm. Learning about your Generations includes facts and stats on the generational cohorts (within a UK context) and questions they are a useful or potentially way of trying to understand consumer markets. mustard-research.com/blog/learning-…

Love the countdown ahead of online focus groups. That and @mustardanthony ‘s new jumper #mrx #qual #onlinequal

mustard-research.com/blog/how-marke… my latest blog discusses the common ground between market research and the reality TV show ‘The Circle’. #TheCircle #mrx #newmr #research #marketresearch #language

Laid bare (figuratively speaking) I have been q&a-ed by the @mustardresearch blog - and here is the product of my #ramblings mustard-research.com/blog/power-ten… #mrx

With less than 48hrs to the big event, it seems like a good time to trot it this #ICYMI Like #marketresearch running marathons is rewarding but not easy! Good luck to all doing the #LondonMarathon on Sunday and enjoy those carbs! #LondonMarathon2019 #mrx mustard-research.com/blog/running-m…

The @MustardResearch staff survey is well underway. Answering the big questions like - what do you prefer, Saturdays or Penguins? 🐧 #surveys #easter #makingthedifference