My Amazon Guy

You don’t have a people problem… you have a roles problem Most businesses run on vague responsibilities and tribal knowledge No documentation = wasted time, missed tasks, and chaos Clear roles + SOPs turn teams into actual systems Document roles, define responsibilities, build SOPs Watch the whole video to see how it all connects: youtube.com/watch?v=jfBwbT…

Amazon PPC LIVE AMA with Kevin Sanderson x.com/i/broadcasts/1…

Running ads to a bad listing? That’s just burning cash… Traffic doesn’t fix conversion, your listing does Better images + SEO = higher CVR and bigger carts Most sellers scale ads before fixing the foundation Fix your images, dial in your keywords, improve AOV Watch your ads actually start working: youtube.com/watch?v=hamN7G…

Launching on Amazon in 2026? Most are doing it wrong… Throwing PPC at a dead listing won’t save your launch Early reviews + structured campaigns = actual traction Amazon rewards momentum, not wishful thinking Use Vine early, structure PPC by intent, and optimize your listing before you spend a dollar Watch the whole video before your next launch: youtube.com/watch?v=AcdrrO…

Turning off ads in the off-season? That’s how you disappear… Seasonal products still get random demand spikes Kill your ads and you lose ranking, data, and momentum Smart sellers lower bids, not visibility Reduce bids, keep campaigns live, and let data guide you so you’re ready when demand hits again youtube.com/shorts/Pe9KSjR…

AI isn’t coming… it’s already replacing bad systems Most businesses don’t need more tools, they need better SOPs + data Real AI advantage = trained agents executing repeatable workflows If your ops live in someone’s head, you don’t have a system Start documenting, systemizing, and automating now or watch competitors do it faster than you bit.ly/4bIm6Rt

AMA Live: Friday Live Amazon & Ecommerce Q&A with Noah Wickham x.com/i/broadcasts/1…

Meltable inventory crackdown is coming… Amazon will BLOCK meltables from FBA: April 20 → Sept 28 Anything left after? Marked unfulfillable + disposed (yes, fees included) Chocolate, gummies, wax-based SKUs = at risk Check your ASINs, submit removal orders, or switch to FBM before Amazon makes the decision for you bit.ly/3PtdqXL

Your SOPs are about to get a promotion MAG AI trains AI agents to actually execute your workflows (not just “assist”) Turn your process docs into real automation + scalable systems If your business runs on SOPs… it’s time they start working for you Watch the video to see it in action: youtube.com/shorts/K9Oj1yV…

Your expansion strategy might be killing your margins… Not all growth paths are created equal in ecommerce Owning warehouses vs using 3PL changes everything Supply chain decisions = profit or pain Audit your fulfillment model, pressure test your margins Watch the video before you scale the wrong way youtube.com/shorts/ZAPui-f…

Amazon PPC LIVE AMA with Kevin Sanderson and David Gabriel Goldenberg x.com/i/broadcasts/1…

If you are not using negative keywords, you are paying for the wrong clicks. Irrelevant searches quietly drain PPC budgets and lower campaign performance. A strong negative keyword strategy keeps your ads focused and efficient. Watch the full breakdown: youtube.com/shorts/4XEDGaQ…

Amazon Spring Sale is coming, but most sellers set up deals wrong. Choosing the right products, discount levels, and inventory commitment can determine whether the promotion drives profit or just moves stock. Deals in Seller Central require planning, not guesswork. Watch the full breakdown: youtube.com/watch?v=HmZ8Qr…

Many ecommerce brands move to in-house fulfillment after bad 3PL experiences. Poor performance, warehouse mistakes, and misaligned expectations push founders to take control. Some even turn those lessons into launching their own 3PL services. Watch the full breakdown: youtube.com/shorts/_Vh-7x2…

Amazon just upgraded Product Opportunity Explorer. Now you can save promising niches and ASINs while researching low-competition opportunities. No more restarting product research from scratch. See the update in Seller Central: sellercentral.amazon.com/opportunity-ex… sellercentral.amazon.com/opportunity-ex…

AMA Live: Friday Live Amazon & Ecommerce Q&A with Noah Wickham x.com/i/broadcasts/1…

AI automation is already changing how businesses run daily operations. From sales call analysis to website builds and internal tools, AI agents can now replace many manual workflows. Companies with clean data and documented processes will move faster than everyone else. Watch the full breakdown: youtube.com/watch?v=sPttdK…

If your Amazon PPC still feels unpredictable, the issue is usually campaign structure. Many sellers pause good keywords instead of fixing wasted spend inside existing campaigns. Better restructuring and optimization can make the same ad budget perform stronger. Watch the full breakdown: bit.ly/47iPVGR

Most startups think a 3PL is just for storage. But real logistics partners focus on pick, pack, and ship efficiency, not holding inventory. Understanding how 3PLs operate can make or break your ability to scale. Watch the full breakdown: bit.ly/4cDE6Pf

Amazon PPC LIVE AMA with Kevin Sanderson x.com/i/broadcasts/1…