NBCUniversal

It was more than a network slogan. It was a brand promise to viewers that NBC was the home for urbane comedies and smart dramas. “Must See TV” was crafted to promote NBC’s Thursday night lineup for the 1993-94 season. It would come to define NBC.

🔥 The Quarterfinals delivered exactly what the tournament has come to represent: bigger matches and even bigger audiences. ✔️ Norway vs. England delivered a 12.7 million preliminary Total Audience Delivery (TAD), up +159% vs. England's FIFA World Cup™ 2022 Quarterfinal match. ✔️ Argentina vs. Switzerland delivered a 10.9 million preliminary Total Audience Delivery (TAD), up +128% vs. Argentina's FIFA World Cup™ 2022 Quarterfinal match. ✔️ Both matches are on track to join the Top 10 most-watched FIFA World Cup™ matches ever by Total Audience in Spanish-language media history. The audience keeps rewriting the record book. #MundialTelemundo

"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore. Ad sales were up 73% across the hit show this season, and "Love Island" has now become an integral part of summer-long marketing campaigns for brands like Poppi. buff.ly/aK0nzjd

📌 Every round is setting a new benchmark for fútbol en Español. ✔️ Through the tournament's first 27 days and 96 matches, Telemundo, Universo, Peacock, and Telemundo streaming platforms are averaging a 5.7 million Total Audience Delivery (TAD), up +157% vs. FIFA World Cup™ 2022 through Round of 16.

NBCUniversal titles spanning Universal Studio Group, NBC, Peacock and Bravo received 90 Emmy nominations. See the full list here: bit.ly/4f6Kj5A

A television legend is hosting television's biggest night. 🏆 The 78th Emmy Awards airs LIVE Monday September 14th on NBC and Peacock.

🇺🇸 Team USA's audience story just reached another milestone. ✔️ USA vs. Belgium delivered a 12.0 million preliminary Total Audience Delivery (TAD), on track to become the highest Total Audience ever for a Team USA soccer match in Spanish-language media history. ✔️ Up +22% vs. the previous Team USA record set by USA vs. Bosnia and Herzegovina in the Round of 32. ✔️ 6.7 million preliminary Average Minute Audience (AMA), on track to become the most-streamed Team USA soccer match in Spanish-language media history. The biggest moments keep finding bigger audiences. #MundialTelemundo

Hatching soon! #SuperMarioGalaxyMovie arrives July 30 on Peacock.

Inside the cultural phenomenon of Love Island USA, as the Peacock reality series grows season after season thewrap.com/creative-conte…

England’s World Cup Win Over Mexico On Track To Become Most-Watched Linear Telecast In Spanish-Language U.S. History deadline.com/2026/07/englan…

🔥 The biggest record just got even bigger. We just raised the bar. Again. ✔️ Mexico vs. England delivered a 23.1 million preliminary Total Audience Delivery (TAD), on track to become the highest Total Audience ever for a soccer match in Spanish-language media history. ✔️ Up +22% vs. the previous record set by Mexico vs. Ecuador just days ago. ✔️ 13.0 million preliminary Average Minute Audience (AMA), on track to become the most-streamed soccer match in Spanish-language media history. ✔️ 9.4 million preliminary P2+ linear audience (full program 8:25PM – 11:21PM), on track to become the highest-rated telecast in Spanish-language TV history. On the same day: ✔️ Brazil vs. Norway delivered a 12.9 million preliminary Total Audience Delivery (TAD), on track to become the most-watched non-Mexico FIFA World Cup™ match ever by Total Audience in Spanish-language media history. #MundialTelemundo

'Macy's 4th Of July Fireworks' Viewership Up As U.S. Celebrates 250th Birthday & NBC Special Marks 50 Years deadline.com/2026/07/macys-…

NBCUniversal will be the destination for the nation’s most iconic events, captivating stories, and beloved American traditions on July 4th. More on the 2026 programming lineup: bit.ly/4p6KcMc

There’s more life out there. Not Alone starring Timothée Chalamet and Selena Gomez is only in theaters April 2027.

The wild takes center stage. 🦅 #TheAmericas Thursday 9/8c | NBC and streaming on Peacock

A half-century of Macy’s 4th of July Fireworks! Watch the 50th anniversary special Saturday LIVE 8/7c on NBC and Peacock. #NBC100 nbc.com/nbc-insider/ma…

In 2 Weeks, experience The Odyssey in theaters on July 17. Get tickets now. OdysseyMovieTickets.com

Audience for 126th U.S. Open on NBC & Peacock Peaked at 9.3 Million Viewers Late in Final Round. Viewership details: nbcsports.com/pressbox/press…

⚽ Forty matches. Billions of minutes. Historic growth. ✔️ 5.5 million average viewers through the tournament's first 40 matches, up +141% vs. FIFA World Cup™ 2022. ✔️ 2.3 million Average Minute Audience (AMA) across Peacock and Telemundo streaming platforms, up +277% vs. the same stage of FIFA World Cup Qatar 2022™.