Rob Burkovich - Memecoins & NFT & Crypto Marketing

Viral hype on X means nothing if you can't onboard them into a loyal community afterwards.

@w3__lab Loyalty is built in the chat, not in the channel

Dividing information flows: Telegram channel - for news and signals. Twitter (X) - for virality and hype. Discord/Telegram chat - for loyalty. A common mistake many projects make is duplicating content across all platforms. Put yourself in the user's shoes: why would anyone need the same information on different platforms? Simply creating different content for each platform isn't the most effective solution either. So how do we do it better? How should we properly divide the flows? Map out the customer journey and align it with the platforms used. Segment the audience flow using Hunt's Ladder: attract cold audiences where organic traffic or low-cost advertising is available, then warm them up and onboard them into chats.

Simplicity isn't dumbing down. It's respecting the user's time.

@w3__lab Audience overlap is definitely the missing link in most deals.

«We swapped logos on banners and drafted a press release!» Congratulations - you've wasted your time. 🤝 Why do 90% of Web3 partnerships fail to acquire users? This post is a thriller. Cut to the chase: audience overlap matters far more than the polish of a press release. Your partners have an audience - you need to capture their interest and draw them to your project. But remember: collaboration is symbiosis - mutual amplification. That means you must also engage your own audience. Study the project you're partnering with: what attracts their followers, their strengths and unique angles, how you can align with their narrative, and what aspects of your project resonate with their core values. You already know this is a nuanced strategy - not a mechanical banner exchange.

When the gold rush ends, smart people build factories.

@w3__lab The silence after the hype is the best time for creation

Miners are redirecting their computing power toward neural networks. A telling trend. Yet as the hype subsides, it's often time for genuine technological development. Less noise, more action.

@AlexNFTz @w3__lab The best projects have both: solid tech wrapped in an amazing narrative.

@w3__lab I'd argue that tech matters in the long run. Memes pump, but utility sustains

Hard truth: Will the best technology lose to the best meme?! 🤷‍♂️ In crypto, people buy not the code, but the story. Why is it that often projects with a brilliant product gather dust, while empty promises rake in millions? It all comes down to narrative packaging. Copywriters know: the triggers and pain points of the audience, similarity to target audience representatives. Plus a range of tricks based on Cialdini, text formulas, and many other approaches. People love stories. Got a great project? Let's craft a compelling story for it?

@AlexNFTz @w3__lab Люди покупают надежду и мечты, а не репозитории на GitHub.

@w3__lab We need more real use cases, not speculation.

On one hand, it's disappointing that crypto is losing ground to AI in terms of interest among online audiences; but on the other hand, this presents a significant opportunity for projects at the intersection of these two technologies.

@w3__lab Crypto audiences need extra trust-building: add case studies, testimonials, and transparent processes

Situation: A project attracts a huge number of subscribers, produces many videos, generates high view counts - but converts few buyers. Why? Usually, this stems from a non-target audience that needs to be warmed up. At the very least, guide them through Hunt's ladder. Start by simplifying: segment your audience into those already interested in crypto/blockchain investments and those who are not. Next, work with both segments. Or, if resources are limited, focus on the first group. Often, the issue isn't about reach or content quality. It's about exactly whom you're bringing into your communities and at what stage of the decision-making process they currently stand.

Content marketing is about relationships, not just production volume.

@w3__lab I use AI for outlines, but I write the final draft myself to keep the voice.

A reader writes: "I create content using AI and have set up a content factory. But no one reads it - views are low, unsubscribes are high. Advertising is eating up the budget, and there are no conversions. Why?" Mass-produced content is not a panacea. It's better to have less content, but tailored precisely to your target audience - built around triggers, pain points, clear goals, and a solid plan. This much is clear. Start writing yourself, based on your own understanding of the audience and insights gained from direct interaction with subscribers. Before building content factories and automation systems, get hands-on: test everything manually, develop content sections and formats. Implement automation gradually - and only where it saves significant time without compromising quality.

@w3__lab Less polish, more substance. Love this perspective

Video content is organic traffic. More video = more organic traffic. Plus, it builds trust. You don't need to strive for perfection - be yourself. In crypto, authenticity and honest conversation matter. Not "how to shoot it beautifully," but "how to shoot it so the viewer feels that this person is risking their reputation by saying this out loud." Trust isn't born from polish. It comes from the risk of being wrong - and the willingness to admit it.

@w3__lab If Meta actually launches a stablecoin, it could accelerate mainstream adoption of crypto assets

Meta plans to enter the stablecoin market as early as this year. This is not the company's first attempt to claim a spot in the crypto market. Given its massive reach, user base, and a more SEC-friendly regulatory environment, this time it might actually work. Integrating blockchain-based payments into the infrastructure of such a giant is a highly non-trivial task. And it could extend far beyond an advertising platform, potentially creating a prototype for a next-generation international financial system. X has no fewer opportunities in this space. We're on the verge of an exciting race: Musk vs. Zuckerberg?

@w3__lab This touches on the core of investor psychology

Most crypto project teams see directories and ratings as just another traffic source. But they're also a credibility tool for people who already know about you. Imagine: an investor spots your project on X. They're unsure. They Google you - and find your verified profile in a trusted rating, complete with reviews and metrics. Another touchpoint + a trustworthy profile. It's not the first touchpoint - but it removes doubt. We work a lot with directories, ratings, and listings, and we know how to get the most value out of these platforms for your project.

@TonSphere @w3__lab Reputation management is often underestimated in Web3

@w3__lab Removing doubt is half the battle won.

@w3__lab How do we prevent AI agents from getting hacked?

Coinbase is launching cryptocurrency wallets for AI agents - this is a major breakthrough. So many exciting possibilities: from trading to integration with smart homes and robots. A huge playground for crypto startups. Elon should hurry up with X Money :)

@AlexNFTz @w3__lab Coinbase moves fast

@w3__lab Smart homes ordering groceries via AI agents paying in crypto?

@w3__lab How many touchpoints do you recommend before the final sale push? 5? 7? More?

The structure of a simple crypto sales funnel in Telegram can follow this sequence: • Welcome message • Survey to identify needs and segment the audience • Project presentation tailored to the survey results • Handling objections • Sale Often, the needs-assessment stage can be skipped and the presentation standardized - especially when pre-qualified, thematic traffic is being directed to the bot. Ideally, this traffic has already been warmed up through a content funnel. Conversely, the objection-handling stage should be expanded - turned into an entire series of posts. Naturally, each post should be followed by a payment/purchase button. It's important not to rush and to increase the number of touchpoints with the audience.

Liquidity comes and goes. Code, communities, and use cases -that's what survives bear markets.