NIL Gameplan

Athletes who understand their audience and show up with intention are the ones who build real, lasting communities.

Before the NIL era, holistic support like this wasn’t available. Today, athletes and families can finally access the guidance they need to navigate their NIL journey with confidence.

Social media is now a core part of every student-athlete’s journey—and knowing how to manage it can make all the difference.

My final seed investment of 2025: @NIL_Gameplan theagilevc.substack.com/p/universities…

How do you build an NIL business? #NIL

.@AuburnFootball quarterback @JacksonArnold has signed an NIL deal with @DUDEwipes , becoming a brand ambassador. The value of the deal was not disclosed. #NIL

JLab has announced its 2025-2026 NIL Playmaker Roster, featuring top college football athletes. The roster aims to highlight athletes who embody the brand's values.  #NIL

Coming soon... nilgameplan.com #NIL

The Dual Threat. Pumped to team up with @AggieFootball QB1 @Marcel10Reed — a playmaker with his arm and feet. Marcel brings energy on and off the field, fitting right in with the 12th Man. More to come with Texas A&M drops and content. Gig ‘Em #rhobacku #rhoback #craveactivity

NEW: Nebraska QB Dylan Raiola will make more than $3M this season, @petenakos reports🌽 on3.com/news/tracking-…

UCLA Athletics has partnered with Article 41 to launch a groundbreaking NIL initiative, although specific details on the initiative were not provided.

DePaul University has entered a multi-year partnership with Greenfly to modernize content operations and elevate athlete storytelling.

Oregon State University has partnered with Blueprint Sports to power an in-house NIL agency through a multi-year partnership, indicating a strategic move to enhance NIL opportunities for their athletes.

A judge in California denied DJ Wingfield a preliminary injunction, affecting his eligibility to play for USC. Lincoln Riley expressed disappointment and mentioned USC's contingency plans.

Texas college football stars join actor Terry Crews in latest NIL partnership

Rhoback has launched a South Carolina apparel line in partnership with LaNorris Sellers, details not disclosed.

**NIL Rules and Regulations:**📷 Legal Update: A lawsuit by 1983 NC State players against the NCAA over NIL compensation has been dismissed by a North Carolina judge. This decision marks a significant moment in the ongoing dialogue around NIL rights and athlete compensation. #NIL

JMI Sports and Kentucky: The extension of Kentucky's partnership with JMI Sports is expected to enhance NIL opportunities, although specific financial details were not disclosed.

MAJOR SPONSORSHIP & BRAND DEVELOPMENTS- Taco Bell 'Buffs Box' Campaign: Colorado athletes Jordan Seaton and Julian Lewis are featured in Taco Bell's 'Buffs Box' NIL campaign.

- Adidas and Tennessee: The University of Tennessee's new apparel deal with Adidas includes a significant NIL component, enhancing the school's recruiting arsenal. -