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🥺 @summergamefest 2026 is officially over. What a week! 15+ showcases. Dozens of world premieres. Millions of viewers tuned in from every corner of the world, and we tracked everything! A huge shoutout to @geoffkeighley and the entire SGF team for putting on this annual celebration of our industry. Year after year, they deliver the magic — world premieres, explosive announcements, and a moment that unites the entire gaming community. This edition was no exception. 🙌 📊 We measured the hype across conferences, trailers, press coverage, and community engagement — and crowned one overall winner across all dimensions. #SummerGameFest #SGF2026 #GamingIndustry #Analytics #GameMarketing










Xbox CSO Matthew Ball is floating the idea of in-game ads, noting they may have potential to help "keep our products affordable." 💸🤔 "How do we make sure that we can continue to fund outstanding work from our development teams? That’s the goal." windowscentral.com/gaming/xbox/oh…



@keronage @samikatplays Bungie was below the red line before the Sony acquisition. If it wasn’t acquired right then, the studio was very close to shutting its doors at the very least on Destiny. It was an emergency acquisition







Any AI assets are used only as placeholders that are being replaced with manually created materials, says the Crazy Taxi: World Tour lead, Kenji Kanno, to Kotaku. “We used it as a reference, so our artists would pull up [and] generate some of their ideas, and then they would look at that, you know, generated image, and then they would draw the actual thing. So actual creators, everything from programming to assets, everything is made by an actual human. It’s only used as a reference for them to look at, and then they would actually create the actual thing that would go into the game.” SEGA is far from the first company to use AI for such purposes. While such publishers often face initial criticism, it seems that the tool is becoming the industry’s norm. #SEGA #CrazyTaxi



Rumour: Insider Hints The Simpsons Hit & Run Remaster 'Is Happening'. pushsquare.com/news/2026/06/r…



Xbox CEO @asha_shar on Xbox exclusive games: "We're looking at that very closely. I think we have to be very thoughtful about each title and how we want to think about it, and learn from similar cases in the industry"













