Horst Feldhaeuser

When meeting with #mrx and #insights prospects, ask more questions, listen more, focus on their needs NOT your features. Great reminder. hubs.li/Q039lvF20

I love this article and idea of having a "chat" to see whether your #mrx and #insights partner click with you. No PPTs, no gnarly credentials presentations, no BS, just an exchange between professionals. If there's a fit then discuss specific projects. hubs.li/Q039lVbl0

Great article about the use of #mrx #segmentation. Remember that stakeholders need to easily think of a customer that typifies each segment - by: Elizabeth Horn, Ph.D. hubs.li/Q032YDD20

3 interesting #insights from #mrx professionals in 2024, including 'how to clean up you data emissions' hubs.li/Q031zfxt0

A great reminder to avoid these five common mistakes when designing #mrx and #insights surveys. hubs.li/Q02-ShRt0

Surveys are more than just questions; they’re opportunities to connect with your audience on a deeper level' #mrx #marketresearch #insights hubs.li/Q02-SlMF0

Next time you hear a discussion about making the experience seamless, effortless or efficient, consider flipping it and making it different/more interesting; via surprise, simplification and scarcity. hubs.li/Q02YgY_g0

I really like this article about making the consumer journey more interesting. Not sure I would use "difficult" as the right wording, but it got me to read the article... hubs.li/Q02YgRNn0

Hi @Ticketek_NZ how is the gate access working with your websites and Apps beeing down? I can see the tickets in the app but can't open them for scanning. Website also down so can't print

Fantastic article about the benefits of #mrx and #insights #mentoring, both for the mentee and mentor. And good timing as the @WomenInResearch program opened for 2025. hubs.li/Q02Yh95j0

Using #GenAi in #mrx and #insights (and beyond) comes at an environmental costs... and that doesn't even include the increased need in computing power - thus shorter lifecycles for computers hubs.li/Q02Y0p0h0

Great article that highlights the importance of integrating #GenAI thoughtfully and sustainably, aligning with consumer expectations for environmentally responsible #mrx and #insights practices. hubs.li/Q02Y0nl50

Why do we allow our brainpower and labor to be undervalued in #mrx? Highlighting the value of #insights professionals. hubs.li/Q02X1jxz0

Great article about the importance of showing our value in #mrx and #insights: being curious about business context, forming opinions about what data means, communicating implications learnings, taking ownership to guide others toward action and impact. hubs.li/Q02X144V0

Russell King from @orange telecommunications shares with us how timely access to data and insights enables local teams to make informed decisions and contribute to global strategic goals. hubs.li/Q02TL1tc0

Great chat with Russell King from @orange telecommunications on balancing local and global #mrx and #insights needs and empowering stakeholders to make better business decisions. hubs.li/Q02TL2rY0

Submissions are open until 1 November 2024 for the inaugural @MRII_Learn Data Analysis Award. You'll act as the Chief Insights Officer of New Zealand and by showing us your #mrx and #insights skills you are in the running of winning great prizes. hubs.li/Q02T1KS-0

Come and join us for the inaugural @MRII_Learn Data Analysis Award. Show us your #mrx and #insights skills and be in the running of winning great prizes. hubs.li/Q02T1NZS0

Why marketers need to look at both long and short marketing strategies. And why ‘double-duty’ ads don’t deliver as well as campaigns that split up their budgets, and approach the two missions of brand and sales in a separate but contiguous fashion. hubs.li/Q02PWYSb0

Great take on ANZ’s success in winning awards for Brand of the Year and Excellence in Marketing Communication Strategy at the recent YouTube NZ Marketing Awards. And why marketers need to look at both long and short marketing strategies. hubs.li/Q02PW--D0