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$NATarys
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$NATarys
@Nat_JSat
Filmmaker | Editor | Co-Founder @AdaLink_io | Guitarist @JuiceboxSAT | Content creator @LaCryptoria
Katılım Ağustos 2021
1.1K Takip Edilen729 Takipçiler
Cardano: We're not a ghost chain!
Also Cardano: There's nothing to market, we don't need to spend $5 million in marketing
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The MBLM report doesn’t measure “awareness.” It measures which brands people feel the strongest emotional connection to…
There’s a difference, and Cardano needs to perform well in both.
When making important decisions, like budget prioritization, it’s important to rely on current data.
Current crypto brand rankings:
#1 Solana
#2 Polkadot
#6 Bitcoin
#9 Cardano*
Global brand ranking:
Cardano ranks 🚩 #461
Marketing efforts compound over time and drive results. Last year, dReps largely neglected marketing, funding mostly events. Events matter, but a strong strategy requires more than that.
The Cardano brand needs to be present everywhere as a leader in the blockchain industry.
✅ Leaders show up consistently.
Cardano YOD₳@JaromirTesar
Cardano has already built a strong brand. It is known as a decentralized and secure blockchain, grounded in academic rigor. But brand awareness isn’t the bottleneck anymore. It is usage. The next marketing phase should focus on users, not just reputation. That means building products people actually want to use. We must ensure there’s enough liquidity. RWAs are one path forward, but they shouldn’t be the only focus. Cardano should also push into payments, DeFi, identity, and emerging areas like AI-integrated applications. Marketing shouldn’t just promote the chain. This mission is accomplished. Marketing should highlight the best products being built on top of it. Adoption follows utility. This was the case with the internet and now with AI. People don’t need to know the details of the technology, but they want to use useful services. Users don’t need to know what LLM is, but they want a ChatBot to answer their questions correctly. Polkadot invested tens of millions of dollars in marketing. It has a stronger brand than Ethereum, but users are still on the competing chain because there are battle-tested products and services. Cardano doesn't need to over-invest in marketing until we are sure that users will enthusiastically stay in our ecosystem once they join. We need an entity, perhaps a Marketing DAO, to lay out the strategy.
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$NATarys retweetledi
Create. Build. Discover.
Explore what’s possible on Cardano ↓
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$NATarys retweetledi
The @Explore_Cardano campaign has now surpassed 20M impressions.
20M people have seen a different story:
-Not just infra
-Not just potential
-But real products people can explore today
This is how we break the echo chamber. We take the signal further and show the world an ecosystem that's alive and built to last.
Tell someone. Cardano is LIVE
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@EpochsEnd Thank you for keeping the community together and informed throughout the years. I hope you can get a well deserved rest and get inspired 💪
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$NATarys retweetledi
Time is the real currency of life.
You don’t get to pause it.
You don’t get to save it.
You only get to choose how you spend it.
Invest your time in the life you truly want, because wasting time is worse than losing money. 🫵
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$NATarys retweetledi
Want to explore what’s actually being built on #Cardano?
Here are some of the best platforms to discover projects, tools, and teams across the ecosystem 🧵👇
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Shout out to the entire @DiscoverCardano team.
They’re at one of the biggest tech events in Africa, @GITEXAfrica
Representing Cardano the right way by highlighting the products being built on top of its technology. 💙
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$NATarys retweetledi
Every breakthrough begins with exploration.
Congratulations to @NASA and the Artemis II crew for taking humanity further into space than ever before.
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I think any “maximum” depends on how the funds are distributed and the scope of work expected from each creator. The scope should be impactful. Otherwise, you’re not saving money, you’re just spending less on something that won’t deliver results.
There’s no real way to set a cap without understanding what’s being asked.
That’s why I mentioned a clearer scope, for example, 12–24 creators delivering at least 4 videos per month, each 1+ minute long. Within that context, your proposed budget seems fair.
But whether it drives real impact will ultimately depend on the tactics and execution.
As a builder focused on monetization and sustainability for content in Web3/Cardano over the past 4+ years, I think people massively undervalue creators’ work, and it’s tough to watch.
But this isn’t new. It’s been the reality for creators for a long time.
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Influencers should not dictate the price for creating content.
We can offer a small monthly budget, say 50K - 100K ADA. Influencers can decide whether to accept it. The committee will divide this budget between them based on quality and views.
Would it work?
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I’m really happy, first and foremost, with the quality of the creatives. 🖌️
I’m confident they’ll have a long life and remain relevant, even though we had to distance them from the “official branding”.
Everything was carefully put together, and the team delivered on a ridiculously tight and volatile budget.
That’s always been my focus, because it’s the one thing you can control. Once you publish, things take on a life of their own.
Still, it’s always great when performance validates what you believed was strong creative.
Early benchmarks are honestly wild. It’s still early, but the signal is there.
I also want to give a special shoutout to @GR_JSAT and @Ale_JSat . They are the engines behind @AdaLink_io.
We’ve been through some incredibly difficult circumstances lately, and they just keep showing up and pushing forward. Absolute warriors. I love you both.
We’re very lucky to have the people we have around us. I’m genuinely grateful for all of them.
Arcell₳@GR_JSAT
The @Explore_Cardano campaign has now reached over 2M impressions on X. We’re pushing the message beyond the echo chamber: Cardano is open for business. It has real products. It has a strong community. And it’s built to last. Thank you to @sendr_network’s @LaPetiteADA, @LGC_Josh, and @astroboysoup for helping amplify the campaign. And thank you to the community members who always show up in support. When we stick together, we are unstoppable. This is just the beginning. At @AdaLink_io we’re just getting started. ¡Seguimos!
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$NATarys retweetledi
While working on @Explore_Cardano, we kept coming back to the same reality:
Cardano has a visibility problem.
We’re still in an echo chamber.
Most of the world isn’t on X, yet most of our conversation is.
That needs to change.
Use #Cardano and help amplify the community conversation.
Now, it can reach beyond X.
Explore Cardano@Explore_Cardano
The amazing thing about Cardano is that it’s more than just blockchain tech, dApps, and crypto. It’s also a community 💙 and you can experience it all in one place. Explore Cardano today ↓
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$NATarys retweetledi
The amazing thing about Cardano is that it’s more than just blockchain tech, dApps, and crypto.
It’s also a community 💙 and you can experience it all in one place.
Explore Cardano today ↓
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$NATarys retweetledi
For the @Explore_Cardano campaign, we’ve been very fortunate to collaborate with incredible creatives from our local industry. 🇵🇷
Lyanne Morales stars as the Pathfinder, a character we’ll continue developing throughout this series of ads.
She’s an up-and-coming actress and communicator who has collaborated on popular TV shows and major events, including the Miss Universe Puerto Rico competition.
At @AdaLink_io, we are building marketing solutions tailored to Web3 and Cardano. This is just the beginning. Can’t wait to share more 💪
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$NATarys retweetledi
$NATarys retweetledi
Getting started on CARDANO just got easier 🌐
Explore Cardano helps you find the right products faster.
→ Use the Pathfinder
→ Answer a few questions
→ Get matched with the best Cardano products for you
Know someone getting started? Share this ↓
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$NATarys retweetledi
Heyyyy @Cardano Community and any curious person😌😌
Have you set your reminder?
Join me this Friday as we learn more about @AdaLink_io
Ayomi Shuga || $Numba1@ShugaAyomi
Hey Cardano Community and wider audience Last month, we spotlighted @gimbalabs, a project empowering builders through open, community-driven education. This month, we have another guest on our X space - @AdaLink_io Set reminder to join the space 👇 twitter.com/i/spaces/1qGvv…
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