Native Advertising Institute

Thrilled to share that Outbrain has been shortlisted for the 2023 @NativeInstitute Awards as the "Native Advertising Platform/Network of the Year."

🎉 WP Creative Group's campaign with @Cisco has been shortlisted for a @NativeInstitute Advertising Award, Best Native Advertising Program B2B! 🎉

Final call to get your answers in for the latest @NativeInstitute global survey on native advertising in the magazine industry. 👇 fipp.com/news/we-want-y…

NB: The submission deadline for Native Advertising Awards has been extended until 6 February 2023 due to extraordinary demand. Submit your work here: hubs.ly/Q01zzsFG0 #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising

The biggest and most important international award in native advertising is closing in one week. 🏆 Submit your award-deserving work before 31 January 2023: hubs.ly/Q01yK8Q_0 #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising

Here's a comparison you may not have heard before: the publishing industry is a bit like amusement parks. 🎢 How so? Both are all about getting audiences to stick around longer than intended. How can publishers do that? By utilising these strategies. hubs.ly/Q01ypxsD0

What is intent, why should native advertisers focus on it and how can they measure it? @themarkcarroll, Creative Strategy Lead at @Pinterest, breaks down the difference between intent and behaviour and explains how to close the gap between the two. hubs.ly/Q01ypw6y0

Final deadline for submission for Native Advertising Award is 31 January 2023 📣 Submit your best work before 31 January 2023 in one of our 30 categories: hubs.ly/Q01xwlYK0 #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising

If your first move when pitching a client on native is to talk up your previous successes, you're going about it all wrong. ❌ Hear what Brandon Keenen, chief marketing officer at the investment platform @ZigluMoney, says you should focus on instead.✅ hubs.ly/Q01xkbTD0

Outstream videos, which attempt to provide a less disruptive experience for the viewer, are steadily gaining popularity. Even publishers that don't offer their own video content can take advantage of outstream. Here's how. hubs.ly/Q01xk5kX0

A recent article critical of native advertising serves as a reminder that no media should mislead its readers. Our founder @jesperlaursen says getting this right isn’t just important for publishers, it’s crucial for the entire native advertising industry. hubs.ly/Q01xk4y50

90% of Native Advertising Awards participants submit their work in more than one category. 🎰 Submit 4 entries for the price of 3 entries: hubs.ly/Q01wQpPS0

What's it like working on a campaign aimed at an entire country rather than a narrowly-defined target group? For @MikaelaFo and Henriette @Skaadinn, the answer would be: fun, challenging and extremely rewarding. Hear why in this video interview. hubs.ly/Q01wkqD30

One last thing to do before the holidays! Save €100 on each entry for Native Advertising Award by submitting and paying your entry before 23 December 2022: hubs.ly/Q01wg0x60 #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising

Want to win more awards without spending more time on entries? Submit 4 entries for the price of 3 entries: hubs.ly/Q01w13mh0 #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising

Early bird discount extended 1 week! Submit and complete the payment before 23 December and save €100 on each entry and continue to edit your entries right up until the final deadline of 31 January 2023: hubs.ly/Q01w0HB-0 #nativeadvertisingawards #nativeadvertising

One last thing to do before the holidays! Save €100 on each entry for Native Advertising Award by submitting and paying your entry before 23 December: hubs.ly/Q01w10gg0 #makeyourworkcount #nativeadvertisingawards #nativeadvertisinginstitute #nativeadvertising

December may be the season of giving, but for advertisers the expression “give and you shall receive” should apply year-round. Discover why the reciprocity principle is a great way to build brand loyalty. hubs.ly/Q01vXx330

Submit your best work before 16 December 2022 and you’ll get the early bird discount 👉 hubs.ly/Q01vtRk10 #makeyourworkcount #nativeadvertisingawards #NAIawards #nativeadvertisinginstitute #nativeadvertising