Neda Almubarak

@srmgsms expands its commercial portfolio through a strategic partnership with @Argaam Investments, one of the region’s leading financial news platforms. This partnership strengthens SMS’s commercial offering by integrating high-value financial audiences into a scaled ecosystem, unlocking new demand, enhancing monetisation, and enabling more effective packaging of premium inventory. By expanding our portfolio, SMS continues to drive stronger commercial outcomes, delivering greater value for advertisers through precision, scale, and performance-led solutions. Read the full press release here: lnkd.in/dJB_ju3y To explore partnership opportunities with SMS, contact partner@srmgms.com

A rich discussion at XP Music Futures (@MDLBEAST), part of @riyadhmusicweek on how music, storytelling and collaboration influence the way destinations are shaped and understood. In a landscape where creativity, tourism and media increasingly intersect across the Kingdom, the music ecosystem, from artists and producers to venues, platforms and infrastructure, is at the core of what makes our destination landscape distinct, shaping how destinations express their identity and how audiences build meaningful connections with them. Within this ecosystem, media plays a part through content creation and distribution that shapes perception, extends how destinations are understood over time and anchors stories in their context as they reach audiences in various formats regionally and globally. Partnerships across the creative, media, tourism and cultural sectors remain essential to maximising impact, enabling the music ecosystem to be better supported, more connected and able to evolve with coherence and purpose. Mohammed A. AlModhayan, Chief Experience Officer at the @SaudiTourism and Hamad Homiedan, Arts and Creative Industries Director at the The Royal Commission for AlUla (@RCU_SA), brought forward valuable perspectives from the tourism and cultural development, contributing to a more integrated view in shaping destination narratives.

Audience intelligence has become the deciding factor in MENA’s next phase of advertising growth. In MENA, 86% of marketers rank data transparency among their top challenges, ahead of cross-channel measurement at 83%.   This pivot is reinforced by regulation, as the Kingdom of Saudi Arabia’s Personal Data Protection Law and the National Strategy for Data and AI set an explicit expectation that every organization capture consented data, protect it rigorously and translate it into responsible personalization.  Why this matters locally and regionally: - Kingdom scale, Gulf precision: Saudi users generate some of the world’s highest social-video engagement rates, while Kuwait and the UAE lead in connected-device penetration. Only audience-level signals can map those nuances into campaigns that travel across borders yet resonate in each market. - Privacy as an enabler, not a brake: GCC data frameworks are moving targeting from probabilistic IDs to authenticated relationships, rewarding brands that invest early in secure first-party ecosystems. - Outcome accountability: Audience intelligence now sits at the centre of measurement, linking exposure to verified growth.   There’s a large untapped opportunity in MENA to build a unified, publisher-led data ecosystem, one that empowers local media owners to activate their own signals at scale and drive real commercial value. That’s the infrastructure we’re building today.  For leadership teams seeking predictable, compliant growth, audience intelligence is no longer optional; it is the operating system of modern marketing.  Connect with our strategy team to see how @srmgsms can convert your data ambition into measurable performance.  #SRMG #SMS #AudienceIntelligence #AdTech

في SMS نعيد تعريف معنى الوصول. الإعلان ليس مجرد مساحة للظهور، بل فرصة للانضمام إلى محتوى يبني ثقة حقيقية. من خلال «الشرق الوثائقية» — القناة الرائدة في صناعة الوثائقيات في المنطقة — نتيح للعلامات التجارية الجمع بين قوة البيانات الأولية والمصداقية التحريرية، لتتحول الرسائل إلى تجارب تترك أثراً واضحاً. القيمة هنا ملموسة: ثقة الجمهور، وقياس ذكي يربط بين الوعي والتحويل، ويصنع تواصلاً أكثر استدامة.

#SMS gives media buyers premium access to @AsharqDoc's ecosystem, the regions leading Documentary channel, combining first-party data, entertainment, and audiences that convert. What brands gain is clear: editorial authority, audience trust, and data-led measurement that connects awareness to conversion. Partner with @srmgsms for premium, first-party targeting and cross-screen delivery on Asharq Documentary. Reach your audience with #SMS

يسعدنا في #SMS بصفتنا الممثل الإعلاني الحصري لـ @thmanyahCompany بالتعاون مع @D360bank على توفير حلول إعلانية مبتكرة تشمل محتوى حصرياً من الدوري السعودي للمحترفين، وتمنح البنك وصولاً غير مسبوق لجمهور واسع داخل المملكة وخارجها عبر مختلف المنصات.

نفخر في #SMS بصفتنا الممثل الإعلاني الحصري لـ @thmanyahCompany بالشراكة مع @stc_ksa لدمج حضورها الرقمي في المحتوى الحصري للدوري السعودي للمحترفين، وتوفير حلول إعلانية تمنحها وصولاً إلى ملايين المشجعين والمستهلكين بفضل التغطية الحصرية لثمانية ومنصاتها الرقمية عالية التفاعل.

يسرنا في #SMS بصفتنا الممثل الإعلاني الحصري لـ @thmanyahCompany أن نعلن عن شراكتنا مع @SaudiNHC لتوفير وصول غير مسبوق إلى محتوى حصري من الدوري السعودي للمحترفين، وتجارب جماهيرية مميزة، ومنصات رقمية تصل إلى ملايين المشاهدين داخل المملكة وخارجها.

تحوّلٌ رياضيٌّ ضخمٌ شهدناه بالأمس، جمع نخبةً من الوزراء وأصحاب المعالي والسعادة. واليوم نفخر بإضافة بُعدٍ جديدٍ ومتميّز في الإعلام الرياضي. أطلقت شركة "ثمانية" تطبيقها الذي يضم اليوم، إلى جانب برامجه ومحتواه الرقمي، خدمة اشتراك لمتابعة بطولات السعودية لكرة القدم، في محطة استراتيجية تواكب النهضة الرياضية في المملكة، مستفيدةً من إرث إعلامي وخبرات راسخة كجزء من المجموعة السعودية للأبحاث والإعلام. توفّر "ثمانية" تجربة مشاهدة استثنائية للكرة السعودية عبر بثٍ فائق الجودة، وتحليلاتٍ معمّقة، ومحتوى مبتكر يعكس ويعزز ارتباط الجماهير بالملعب، وتنقل فعاليات البطولات إلى جماهير أوسع محليًا وعالميًا، مستندةً إلى خبرة تراكمية على مدى ستة مواسم لصناعة نقل إعلامي يليق بمكانة المملكة وإنجازاتها الرياضية المشهودة. مبروك للجميع! موعدنا مع صافرة البداية! 🇸🇦⚽

Delivering impact through creativity, precision and innovation, #SMS reached more than 10 million screens through premium media placements, generated over 22,000 high-intent clicks and drove a marked increase in test-drive requests. This performance-driven campaign for Jaguar Land Rover transformed awareness into measurable business results by integrating creative excellence with data-led planning across SRMG’s integrated media ecosystem, underpinned by proprietary first-party data, advanced AdTech, and real-time analytics setting a benchmark for how strategic execution can translate brand ambition into market impact at scale.

لنضمن لـكم التجربة الأفضل .. الخطة تصل لكم. خطة ثمانية وفريق العمل 💚🇸🇦

Digital advertising spend in #MENA reached $6.95 billion in 2024, up 19.8% YoY and outpacing both the United States and Europe. #SaudiArabia led the charge with a 23.5% increase, reinforcing the Kingdom’s position as the region’s fastest-growing digital advertising market. As brands follow audiences from linear TV and static billboards toward richer, cross-screen environments, advertisers are investing more in Connected TV, DOOH, retail media and performance-commerce, formats powered by first-party data and outcome-based measurement. These channels link spend directly to verified actions, shifting media from a cost line to a growth driver. With partners seeking greater clarity and transparency in their media investments, the priority is to convert this accelerating digital attention into enduring value, where storytelling, technology and results-driven media ensure every impression supports a clear objective, every campaign is guided by insight, and the outcome is measurable growth for clients and more relevant experiences for their audiences. #SRMG #SMS #AdTech #Advertising

@jomanaalrashid @srmgsms ممتنة لهذه الثقة الكبيرة، وسنعمل مع فريق @srmgsms على دعم @SRMG_hq في تحقيق أهدافها، استمرارًا لمسيرة النجاح التي تقودها قيادة المجموعة، ووفق رؤيتها الاستراتيجية

أبارك لـ @NedaAlmubarak تعيينها الرئيس التنفيذي لـ @srmgsms، شركة الحلول الإعلامية المتكاملة التابعة لـSRMG، والممثل الحصري لمنصات المجموعة وشركاتها التابعة مثل الشرق وثمانية وهي ومانجا. تنفرد نداء بخبرة متنوعة في عدد من الجهات الحكومية والخاصة. ويأتي تعيينها تجسيداً لاهداف #SMS لترسيخ تموضع الجيل الجديد من وكالات الإعلان والتسويق الرقمي المبني على البيانات، والمرتكز على فهم الجمهور وتعزيز الابتكار.

يشرفني تولّي هذا الدور القيادي في #SMS في لحظة محورية يمر بها قطاع الإعلام، حيث تُمكّن مكانة الشركة من قيادة هذا التحوّل الاستراتيجي وتقديم حلول تُحدث أثر فعلي للعلامات التجارية. أتطلّع، مع فريق طَموح، إلى الإسهام في نمو يجمع بين فهم عميق للسوق ورؤية للمستقبل.

Earlier today, SRMG Think co-hosted an engaging and timely session with the @WorldBankMENA in Riyadh to mark the release of the latest Gulf Economic Update (GEU), titled: Smart Spending, Stronger Outcomes: Fiscal Policy for a Thriving GCC. The event brought together economists, policymakers, and development experts for an in-depth discussion on the evolving role of fiscal policy in the Gulf region. Moderated by @NedaAlmubarak, Managing Director, SRMG Think, the session featured opening remarks from Safaa El Tayeb El-Kogali, Division Director for GCC Countries, World Bank. Key presentations were delivered by Dr. Muhammad Khudadad Chattha, Senior Economist, World Bank, and Dr. Hoda Youssef, Lead Economist and Program Leader for GCC Countries, World Bank, with insights from Dr. Omar Alenezy, General Manager of Research and Studies – Macro Fiscal Policies Deputyship, Ministry of Finance (KSA), as the session’s discussant. Against the backdrop of shifting energy markets, rapid technological transformation, and increasing demands for fiscal efficiency, the conversation focused on how smart, data-driven fiscal strategies can drive stronger development outcomes and long-term resilience. This edition of the GEU places a special focus on the effectiveness of fiscal policy across GCC countries, an area of growing importance as governments balance economic diversification goals with the need for sustainable public spending.

Thoroughly enjoyed the insightful discussion hosted by the IMF’s Regional Office in Riyadh. The region remains impacted by global economic dynamics, underscoring the importance of forward-looking policies to drive resilient growth and collective prosperity.

At @Arabecd yesterday, SRMG Think Managing Director @NedaAlmubarak led an impressive panel with visionary CEOs spearheading some of Riyadh’s most ambitious and redefining development projects, offering deep expertise and insights into how Vision 2030 is being translated into livable, sustainable urban realities. Jerry Inzerillo of @DiriyahCo spoke to the power of authenticity in realizing Diriyah’s $64 billion masterplan, delivered on time and on budget. Over three million visitors have already explored its UNESCO World Heritage site. Diriyah’s cultural season welcomed more than one million people, and the project’s commitment to heritage runs deep, with 20million handmade mud bricks being recreated in the traditional Najdi style, restoring the birthplace of Saudi culture both symbolically and physically. Jayne McGivern of @SportsBlvdSA highlighted wellness as the future of urban infrastructure. Stretching 135 km and connected by over 250 km of cycling paths, the Sports Boulevard threads through many of Riyadh’s major projects. As she noted, it is “a sustainable project in every sense of the word; from design, ESG, and materials used to the carbon produced.” Its first open district, in Wadi Hanifa, drew one million visitors in its first month alone, reflecting strong public demand for accessible, active spaces. George Tanasijevich of @KingSalmanPark described the park as a green urban revolution, spanning 70% green space and home to over 1.1 million trees and 800 plant species. It is to be the largest urban park in the world, designed to cool the city and reuse water sustainably as a model of ecological urbanism. As the discussion closed, speakers agreed that Riyadh is not simply expanding, it is being redesigned. Nedaa AlMubarak remarked “Each of these projects is a chapter in a much larger story; one of transformation rooted in identity, driven by innovation, and designed for people”. #AECD2025 embodies the spirit of meaningful exchange, fostering cooperation and shared learning between urban leaders across regions. The session reflected that ambition in practice, showing how Riyadh’s transformation is contributing to a wider conversation on inclusive, people-centered urban development. #AECDRiyadh #BridgingCities #BuildingFutures #UrbanDialogue #حوار_المدن

Earlier today, SRMG Think convened a high-level roundtable on Digital Transformation in the GCC Economies, hosting Zeine Zeidane, Deputy Director at the IMF’s Middle East and Central Asia Department, as keynote speaker. Zeidane emphasized that “The region has made significant strides. Digitalization is linked to better service delivery, stronger financial inclusion, private sector resilience, and higher economic growth.” Hitham AlQadheeb, Chief Technology Officer at Takamol Holding, joined as a discussant, contributing insights on the region’s digital infrastructure and fintech ecosystem. Drawing on the IMF’s newly released report, the discussion explored how digitalization is shaping macroeconomic outcomes and driving economic diversification. The report highlights the importance of advancing digitalization across public, financial, and corporate sectors, while balancing innovation opportunities against emerging risks. The session drew full attendance, with ambassadors, EU diplomats, government officials, and representatives from the local startup ecosystem participating in a dynamic exchange underscoring the depth of interest in the Gulf’s digital transformation. Nedaa Al Mubarak, Managing Director of SRMG Think, moderated the session. #DigitalTransformation #EconomicResilience #EconomicGrowth #GCC

As Wimena’s Thought Leadership Partner for ‘A Sporting Journey Conference’ in #Riyadh, SRMG Think’s Managing Director, Nedaa Almubarak, chaired the panel “Unlocking Sporting Potential,” exploring the evolving role of women in sports. In a conversation filled with insights, emotions, and determination, leaders from across the sports ecosystem highlighted the incredible strides being made, from grassroots programs to elite competition. Dedicated to empowering women in sports, fostering leadership, and opening new doors in the industry, the conference showcased how women are shaping the future of sports in Saudi Arabia. The well-attended conference was inaugurated with a virtual address from HRH Princess Reema bint Bandar Al Saud, Ambassador of Saudi Arabia to the U.S. #WomenInSports #SaudiVision2030 #BreakingBarriers #ThoughtLeadership #SportsForChange #SaudiArabia

SRMG Think's Managing Director, Nedaa Almubarak, joined a panel discussion at Saudi Media Forum 2025 titled ‘How Can Partnerships Between Regional and Global Media Enhance the Local Media Economy?’ The session focused on the importance of partnerships in strengthening the media economy. Almubarak highlighted how partnerships play a key role in developing a sustainable media ecosystem, from knowledge sharing and investing in local talent to market reach and storytelling. She also spoke about Saudi Arabia’s growing position as a media hub, driven by investment in digital transformation, content production and other elements in the media sector value chain. The panel featured H.E. Attaullah Tarar, Pakistan’s Federal Minister for Information & Broadcasting, Alastair Lewis, CEO of FIPP, and Yuliana Slashcheva, Chairwoman of the Board at SMF Animation, and was moderated by Josh Bassett. #SaudiMediaForum #SMF2025 #SaudiArabia #MediaPartnerships #MediaEconomy