Netta Doron

Important

The protocols reshaping the web are creating new ways for AI agents to interact with your business. Your website is where that interaction happens. Proposed standards like WebMCP let sites declare capabilities in a structured, machine-readable way: what you offer, what actions are available, and how to take them. Agents interact programmatically instead of scraping and guessing. New commerce protocols (Google’s UCP, OpenAI’s ACP) create standardized ways for agents to access product info, discover capabilities, and verify claims. Different approaches, same goal: structured paths over scraping. AI systems take the path of least friction. When two brands offer similar products, the one that’s easier for agents to understand, verify, and act on has the advantage. Not because the product is better – but because the agent can do its job. social.semrush.com/4er2t3n.

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions. The gap is most striking at position 1: 80.5% probability of being human-written vs just 10% AI-generated. This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality. The key difference emerges at the very top of the rankings. From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly. In other words, AI content performs competitively when the benchmark is ranking on page one. However, in the highest-ranking positions, human-written content clearly leads. Full study: social.semrush.com/4ekwL7Y.

If everyone sounds polished, authority moves to people who sound real. #linkedin #visibility #authority

Clear headers, bullet points, schema markup, that's how you make your blog readable for AI, not just humans. Think less traffic driver, more data source. #SEO #ChatGPT #AIReadability #ContentMarketing

Sure...

AI isn't only reading your website, it's also reading what everyone else says about you 🧐 Think Reddit threads, G2 reviews, and media mentions. That's where a lot of the citations actually come from. Wild example: Seer Interactive found that one bad review from 2018 was still changing how every major AI model talked about their brand. Years later. One review! Most brands have no idea what story AI is telling about them right now. So it's not that SEO is dead, it's just not the whole picture. You've got three layers to think about: your own site, how you're building your brand, and what others are saying about you out there. Getting a handle on all three is where it starts 👇 social.semrush.com/47Tx0CT.

Self-promoting your own content used to work. Not anymore. ChatGPT is now weighing WHO cites you, not just how often. Time to build real authority the right way. #ChatGPT #AISearch #ContentStrategy #DigitalMarketing

ChatGPT is still growing as a traffic referrer. What started as an AI assistant is quickly evolving into a measurable acquisition channel. In just a few months, the number of domains receiving traffic from ChatGPT grew from <10K to 30K+ per day – expanding how traffic is distributed across the web. It is not only about scale, but about a new pattern of discovery. Full analysis ↓ social.semrush.com/4dHTFG9.

@EylonALevy That bunny...

The President of the United States addresses the nation about the Islamic Republic of Iran, flanked by the Easter Bunny. We are living in a simulation.

Double standard

@TTrimoreau Being human

If AI removes the need to learn, what should we still learn?

@LinkedInLunat1c So professional, when it should'nt be...

simply unreal

After analyzing 42,000 blog posts with an AI detector, content classified as fully human-written outperformed AI-generated or mixed content across the top 10 positions. The gap is most striking at position 1: 80.5% probability of being human-written vs just 10% AI-generated. This may appear to conflict with survey data showing that 72% of SEOs believe AI content ranks as well as human-written content. However, the data points to a more nuanced reality. The key difference emerges at the very top of the rankings. From position 5 onward, the performance gap between human-written and AI-generated content narrows significantly. In other words, AI content performs competitively when the benchmark is ranking on page one. However, in the highest-ranking positions, human-written content clearly leads. Full study: social.semrush.com/4skYo3T.

Another good reason to invest il #linkedin

Pure gold

Video content is being pulled directly into ChatGPT answers now. Titles, descriptions, captions, transcripts, all of it gets read by AI. If your videos aren't set up for this, you're already behind. #ChatGPT #AISearch #VideoContent #MarketingTips

#LinkedIn company page management needs a single accountable owner. If everyone owns it, nothing ships. #ContentStrategy

Never a better time to invest in your personal brand on #LinkedIn

Build your brand.