Nick Kellet

Most of you know me for the art. I've also spent 15+ years as a creative director & designer for adidas, Nike, Google, Valentino, + more Brand, digital, AI art & video, creative direction, ads. Opening capacity for a few new projects. Tell me what you're working on. DMs open

South Park creators gave the greatest lesson on storytelling ever

The guy just landed a spacecraft on a comet — one of the most impressive scientific achievements in years. His reward? A public struggle session because his bowling shirt had scantily clad women on it. Helen Andrews points out the quiet cost of institutional feminization: HR departments now hunt down any maverick personality and stamp it out. We’re losing innovators we’ll never even know about, all because someone focused on the shirt instead of the comet. This is how wokeness actually works. Have you seen real excellence get punished for something trivial like this?

Only in Rome: Europe’s largest. 1,500 m² of wonder and 15 million bricks. Huge FunPark for everyone. 8 minutes from the Colosseum. Make it your must‑see stop.

Chamath Palihapitiya on why the trillion-dollar AI opportunity is being ignored: "The people and the person that invented refrigeration made some money, but most of the money was made by Coca-Cola who used refrigeration to build an empire." Most people are competing for the wrong prize entirely. "The Coca-Cola has yet to be built. And those are the companies that are really going to monetize it." But to understand why, you need to grasp one fundamental truth about how machine learning actually works: "If you take 1,000 of the same inputs and give it to Facebook and Microsoft and Google and Amazon, they'll all come up with the same machine learning model." Think about what that means. The most well-resourced companies on the planet, with billions in compute, armies of researchers, and decades of engineering talent, are all arriving at the same destination. The model race is a race to a tie. So where does the real value get created? One extra ingredient. "If you have one extra thing, one little ingredient that all of those other companies don't have, your output can be markedly different. It's like giving two great chefs the same ingredients, but one has an extra one. That person has the ability to do something very special." The trillion-dollar opportunity belongs to whoever finds the one ingredient nobody else has and builds the Coca-Cola on top of it. Everyone is staring at the refrigerator. Nobody is building the Coca-Cola. That's exactly where the opportunity is.

Creative games in Japan helping elderly residents stay active and engaged

🚨FUN BIT: He just wanted to turn off the tap, but things escalated a bit.

finally the web has become interesting again

Elon Musk on how his companies move so fast.

Justine Musk on what it means to be married to a visionary like Elon Musk Justine Musk is a Canadian author known as Elon Musk’s ex-wife and the mother of six of his children.

Every website you’ve ever used is broken in a way you never noticed and it’s been this way for 30 years... A Midjourney engineer finally just fixed it. It’s called Pretext: A tiny library that lets websites lay out text the way magazines and newspapers do, with text flowing around images, wrapping into columns, and fitting perfectly into any shape, all at 120fps. This has been basically impossible on the web for 30 years. Every website you’ve ever used relies on the same clunky system from the 90s to figure out where text goes on screen. Pretext bypasses it entirely. 500x faster. The demos look like they shouldn’t be possible in a browser. Go look.