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Why do some firms not change—even if they would be better off doing so?
Very happy to share that our study on #ResourceAllocation #inertia is now published in 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘔𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘑𝘰𝘶𝘳𝘯𝘢𝘭:
sms.onlinelibrary.wiley.com/doi/10.1002/sm…
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