Nick Castillo

Michigan stared down Texas ahead of their matchup 👀 Watch Michigan-Texas at 7 PM ET on ESPN and the ESPN App 🍿

What’s sad is this was probably tweeted by some young kid who is just trying to do their job, but those last six words are the problem. When entry level social media coordinators are instructed to highlight certain players, they have some level of discretion on the context and captions. The default mindset is always to compliment, so the author is not responsible for the brand criticizing its own assets/gets in trouble with their boss. But excessive caution leads to obvious pandering, which can turn an audience against the subject as quickly as slander. The potential of something like this tweet below happening — a play that happens hundreds of times per game — and is not even close to qualifying as one of Wemby’s “nevermind”s. Now you are insulting your customers’ intelligence. The NBA has an obligation to document its current events and package them into an easily-consumable product. It is the entertainment business after-all. However, the continuous examples of something like this happening from their main channels suggests a reassessment of their internal storytelling methods may be necessary. This type of content does more damage to their brand than I think they realize.

LET'S GOOOOOOOOOOOOO!!!!

SPURS WIN!!! 🎉

5 STRAIGHT WWWWWINS

SPURS WIN!!!

SPURS WIN!!!!

I’m in the thick of it here at the Big 12 Tournament, but was just sent this video of a fight erupting at South Alabama/Coastal Carolina. Was told there were more than a handful of ejections after this.

Leeds manager Daniel Farke was shown a red card in the moments following the final whistle of a 1-0 loss to Man City. 🟥

MAKE THAT 11 STRAIGHT WINS 🤩