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Hi, I'm a hardware lover at heart. I love building things with my hands.
Before starting a hardware startup, I was in love with how Apple products look, so I set my goal to build medical products that look as good as Apple. I designed products in SolidWorks, imported components from Mouser, and made PCBs in Gujarat.
Since I couldn't afford plastic injection molds , I made products with casting recycled aluminum , CNC milling, and painting — all local manufacturing in Hyderabad. Sleepless nights to get the output I dreamed of.
Finally, the products launched. I'm still proud and happy about how beautiful and sophisticated they are.
But after launching, reality hit hard.
Hardware is brutal. Costs were impossible to control without massive scale. Customers expected local service centers and instant support — things I couldn't provide from my desk. Unlike software, I couldn't just push an update to fix issues.
I spent 3 years designing and building stunning products, then 2 more years struggling with finances, manufacturing, and logistics. As a first-time hardware founder, it broke me. In the end, it all came down to money — we needed bulk orders to reduce costs, but we never got there.
After that, I spent a couple of years just surviving, doing things I didn't love. But the builder in me wouldn't allow me to sleep. That strong passion towards building and becoming a successful entrepreneur pushed me to try another form: software.
I taught myself HTML, CSS, JavaScript, React, frameworks, libraries, architecture — everything. 8 months of intense, daily learning.
With help from my cousin @koushikmarka , today I finally launched my first SaaS: Cueflow.
Cueflow lets SaaS teams ship beautiful in-app banners, modals, checklists, and surveys in minutes — no external tools, no dev bottlenecks. Just add one script and start driving engagement, conversions, and retention.
cueflow.so
Thank you, universe, for this long, painful, amazing journey. I've found so many ways to fail.
Now, I'm hoping Cueflow shows me a way to win.
Special thanks to my brother @koushikmarka — you showed me the way when I was at my lowest point in life.
#buildinpublic #SaaS #indiehacker #indiehackers #bootstrapped #founderstory #startupjourney #pivot
#startupstory #startupfailure #resilience #failedfounder



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