Faux Jonny Ive
36 posts
Faux Jonny Ive
@NotJonnyIve
All the magically pretentious, wankerish pomposity you'd expect from the real deal. Likes: SJ, TimmyC, aluminum, & iWords. Dislikes: Children not working
UK Katılım Eylül 2012
22 Takip Edilen118 Takipçiler
How dare he call himself "Fake Steve" bbc.co.uk/news/technolog… (I think he's on to us...shhhh)
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Remember, nothing says, "I'm better than you" than slightly different sizes of the same overpriced iProduct. See you tomorrow!!
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We won't be showing the #iPadMini tomorrow as we still have some engineering hurdles to cross. But it's coming soon.
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In a word, yes. But we had to bring in an expert bit.ly/7Oeiq
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...but could we reverse the process for another fantastic product and make it smaller?
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With only a few more hours left, I wanted to leave you with one more thing. We completely rethought the #NewiPhone to make it bigger...
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No, it will be the #NewiPhone. Why? Because f#*k you we're Apple, that's why.
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We've covered just a couple of the 748 new features in the #iPhone5, but is that what we'll really call it?
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We made thousands of recordings in our anechoic chamber before we got it just right, so you have the visceral experience of opening a wallet
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When you launch Passbook, it actually sounds like Velcro opening. #iPhone5
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The Velcro wallet is an instant classic and with our Retina display, you can see each individual thread. But we knew we could do more.
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We need something instantly recognizable. Hip & classic at the same time. Then it dawned on me bit.ly/PgMEbd
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We knew if people were going to have a truly transformative experience we'd have to rethink Passbook. We wanted an iconic symbol
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We began to run into the same problem with Passbook. It looks "too digital", said one tester. How do I intuitively know its a wallet?
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Then we tried making it appear as if the books were sitting on a crappy pinewood shelf someone made in 7th grade shop class. Instant success
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"These are supposed to be books?", they asked. "When I buy books they don't just float in space", one tester said. What to do?
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At first we had a very elegant layout icons of the book covers on a neutral colored background. Internal testers were baffled...
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To tell the story of tomorrow's change to Passbook, we need to go back to our internal testing of iBooks
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Once we realized we had the hardware side sorted, we wanted to re-examine one of our new features, Passbook #iPhone5
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