Dr. Lemma@DoctorLemma
Almost 10 years ago, in May 2016, a Texas woman named Candace Payne filmed herself in a car park laughing hysterically while wearing a Chewbacca mask she had just purchased for her birthday.
The video became the most-watched Facebook Live broadcast in history at the time, and the sudden fame brought Payne an estimated $420,000 USD in gifts and opportunities. This included a customized action figure from Hasbro, a family vacation to Disney World to meet the original Chewbacca actor Peter Mayhew, and full university scholarships for herself, her husband, and her two children.