OPTIMUS

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If you don't have your customers' loyalty, you're not standing out in your market. Scott Carreiro of @Hisense_USA explains to the #MattChatts crew the problem with contractors not working to build their customer retention rates.

42% of businesses in America are owned by women. But they still don't get the attention they deserve. Journalist Kathy Robideau joins #MattChatts to discuss issues women are facing in the home services industry and beyond.

OPTIMUS customer Kevin O'Leary couldn't believe how easy it was to use OPTIMUS, and he's just started! Visit optimusfinancing.com and learn how to enroll.

Young homeowners want transparent, upfront pricing. Not a longwinded sales presentation. Financing guru Matthew Bratsis and Donna Decoster say on #MattChatts that the new generation of customers want transparent, upfront pricing information.

Help #OPTIMUSFinancing understand what HVAC contractors need most by taking our National HVAC Contractor Survey. When you complete the survey, you’ll get a free report with the results and a chance to win $500. Take the survey: optimusfinancing.com/national-contr…

Customers can search for your prices online. What experience are you giving them in-person? Financing guru Matthew Bratsis says on #MattChatts that the HVAC industry needs to review its sales processes and ability to offer financing solutions.

Build trust with your employees, even in the hiring process. Donata Hammonds of P1 Service Group joins #MattChatts to discuss how being transparent about salary and expectations improves the hiring process for all parties.

OPTIMUS customer Cory Lake of ThermAll Heating and Cooling Inc. says contractors HAVE to be enrolled in OPTIMUS — visit optimusfinancing.com and learn how if you aren't enrolled yet!

12 months, no interest, no payments IS a great deal. Make sure your customers know that. Anton Martin of English Air Inc., joins #MattChatts to explain how he discusses payment plans with his customers, and walks them through how easy and affordable it is for them.

Help #OPTIMUSFinancing gain insights into the current needs of HVAC contractors by taking part in our National HVAC Contractor Survey. Complete the survey to receive a free report on the results and a chance to win $500. Take the survey: optimusfinancing.com/national-contr…

Your customers are already financially savvy. But not necessarily about HVAC systems... Anton Martin of English Air Inc. joins #MattChatts to explain how he makes using financing to buy more relatable to customers.

A picture is worth a thousand words. But are the pictures on your business’s website worth anything at all? Colleen Keyworth of Online Access, Inc. joins #MattChatts to discuss effective storytelling in the modern digital environment to improve your branding.

OPTIMUS customer Paul Wyatt of @ThermAllC is excited to be enrolled in OPTIMUS — visit optimusfinancing.com and learn how you can enroll too!

Customers don't always tell the truth. Claire Degenhardt of @GreenSkyProgram joins #MattChatts to explain the hidden meaning behind customer objections — and that sometimes you won't be able to do anything about them.

Help #OPTIMUSFinancing understand the current needs of HVAC contractors by participating in our National HVAC Contractor Survey. Complete the survey to receive a free report with the results and enter for a chance to win $500. Take the survey: optimusfinancing.com/national-contr…

Build value into your price. It's part of your brand. Anton Martin of English Air Inc joins #MattChatts to explain how he closes customers at higher prices than his competitors by building the value of his brand.

One of our most-asked questions is, "what do I do about dealer fees?" But we never here the inverse of this question: what do dealer fees allow you to do?

Actually, you CAN pass on credit card fees to your customer. You may be better off pricing them into your services. Zac Schroeder of Service First Processing discusses why contractors are often better-served accepting fees and then mitigating their costs.

OPTIMUS customer Eric Kjelshus Energy loves how quickly he can get approvals with OPTIMUS — visit optimusfinancing.com and learn how you can too!