The Observer Effect.

🚨 New interview with Mike Cannon-Brookes of Atlassian: theobservereffect.org/mikecannonbroo… This was raw, candid, insightful and we are super grateful to Mike for this conversation. Enjoy!

Watch till the end for a surprise ( get Mike to answer your questions).

Lots of fun surprises - from backstory to why IG doesn’t have an iPad app to how they launched stories and much more.

New YouTube channel up - kicking off with reverse engineering Instagram’s story with @mikeyk. Subscribe/watch here -> youtube.com/channel/UCcmLZ…

Tomorrow 9am PT (if a lot of things go according to plan)

More to come! 👀

Highlights -> twitter.com/sriramk/status…

🔔New Observer Effect with Tobi Lütke - Founder and CEO of Shopify. In our longest interview yet, Tobi goes into how he learns, decision making, culture, gaming, family and much, much more. Link and highlights below theobservereffect.org/tobi.html

👀

And snippets.

NEW INTERVIEW 👋🚨: In this wide ranging interview, Daniel Ek chats with us about how he makes decisions, how he spends time, how he learns, being a dad and much much more. Enjoy! theobservereffect.org/daniel.html

Can confirm. 😉

Subscribe at theobservereffect.org and get it delivered to your inbox at launch.

Working on the next interview! Should be out in the next couple of weeks.

The one and only Marc Andreessen on productivity, how he spends his time, learning, reading, his "build" essay and much more. theobservereffect.org/marc.html

Hello world!