Taylor Davies 👀
539 posts

Taylor Davies 👀
@Oddomadic
Co-Founder @itsoddit
El Salvador Katılım Mart 2021
293 Takip Edilen462 Takipçiler
Taylor Davies 👀 retweetledi

Tomorrow: me, @brandtify and @Oddomadic from @itsOddit give the peopke what they want - great landing page advice. Come join us on Creative Playbook from @creativeosHQ
luma.com/xe86a6pc
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The 1st @YouTube video is kinda boring but if u like hearing real opinions, some thots on what im working on & few tips I think can help ur game check it out. Share this link & subscribe & who knows u might get some cool 💩.
1% BETTER
SOBER is DOPE🔥
@realanthonykim?si=CH5oMqcY5_Hmwq50" target="_blank" rel="nofollow noopener">youtube.com/@realanthonyki…

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@JLew1050 I did the same. Now I’m depressed and hungover and my daughter is a psycho.
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@NUCLRGOLF @Internetinvite @lkwongolf Perfect for content though. This is what they want and you nailed it.
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🚨⛳️😴 #SORRY — After sleeping in and missing his tee time at the @Internetinvite, Luke Kwon addressed the situation saying he’s sorry and didn’t mean any disrespect to anyone.
(Via: @lkwongolf)
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Taylor Davies 👀 retweetledi
Taylor Davies 👀 retweetledi

Special guest for How We Buy #13 🌶️
Gonna roast some websites w/ @DylanAnder @brandtify @Oddomadic
CRO + storytelling = conversions.
See you Wednesday.
🔗 lu.ma/f2484txe

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As a brand designer that worked at @CrackerBarrel for almost 9 years, watching them commit brand suicide is... something


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Taylor Davies 👀 retweetledi
Taylor Davies 👀 retweetledi

Brands spending $1 million monthly on ads. $5,000 lifetime on their website.
This math broke my brain when I first saw it. All that money driving traffic to sites that leak conversions like a broken bucket. It's like hiring a Formula 1 pit crew for a car with no wheels.
We came from designing complex user journeys - credit cards, airline bookings, government forms. The boring stuff nobody wants to fill out. Our job was making friction disappear.
Then we saw e-commerce brands obsessing over getting the click (step 1) while ignoring the 5-10 clicks needed to actually complete a purchase (steps 2-10). The money allocation made zero sense.
So we started doing UX audits. No data analysis. Just looking at sites like real customers. Every client's ad metrics improved because we fixed what happened after the click.
The irony? Optimizing your site costs a fraction of your ad spend but multiplies its effectiveness. Yet brands keep throwing money at traffic while their sites hemorrhage conversions.
Your ads aren't the problem. Your site is.
How much are you spending to drive traffic to a broken experience?

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Taylor Davies 👀 retweetledi

Your Shopify store is probably making at least 3 of these 7 mistakes.
Shaun breaks them all down in the recent episode of The Unofficial Shopify Podcast, backed by data from 10,000+ store audits.
Simple solutions that actually move conversion rates.
open.spotify.com/episode/4ZPFfn…
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Fresh Chile Last 365 (+65%)
• ROAS: 3.77
• MER: 27%
• Web CR: 4.97%
YTD (+95%)
• ROAS: 3.47
• MER: 29%
• Web CR: 4.6%
Last 30 Days (+172%)
• ROAS: 4.81
• MER: 21%
• Web CR: 4.79%
Last 7 Days (+199%)
• ROAS: 4.45
• MER: 22%
• Web CR: 4.95%
Website & Community Growth
• Website SOT: 1,950,004
• Social Followers: 279K
• Facebook Group: 33.2K
• Email List: 740K
• SMS Subscribers: 47K
• Rivo Memberships: 649
• ReCharge Subscriptions: 2,752
YouTube Growth 3.2k
• Watch Time (hours): 517.4 (47.4% more than usual)
• Subscribers: +178 (98 more than usual)
Here’s the Reality
We are heading into harvest with 22 of 26 top in-season products sold out. Demand remains strong and performance is at its highest efficiency of the year.
ROAS is above 4.4 over the last 7 days, MER is tracking at 22 percent, and Web CR is just under 5 percent.
We’ve focused heavily on segmenting our email and SMS audience to optimize for retention and efficiency, which has helped reduce reliance on Meta spend while keeping revenue strong.
YouTube continues to grow steadily. The Fresh Chile Cooking series is compounding and driving engagement that supports our broader content strategy.
Harvest starts this week. Chile will be ready to ship by the 4th of July. The rest of the year should become increasingly efficient as products come back in stock and new SKUs are released.
What’s Working
Pre-Harvest Scarcity: Driving urgency across the board with strong conversion
Email Segmentation: Lifting engagement and cutting acquisition costs
YouTube Series: Watch time and subs trending up with consistent growth
MER Efficiency: Sustained at 21–22 percent, strongest stretch YTD
What’s Not
SEO Implementation: Still pending, scheduled call Tuesday to move forward
Landing Page Design: Need to re-engage with @itsOddit on PDP and CRO
Conversion Tracking: Installing heatmap.com to support CRO decisions, need to get with @DylanAnder
Inventory Gaps: Out-of-stock core SKUs still impacting subscriptions
What Do I Need to Implement This Week
Finalize SEO Fixes: Prioritize Hatch Chile, recipes, and key collections
Install Heatmap Tool: Track scroll, click, and bounce behavior
Kick Off Oddit Review: Align on landing page priorities and CRO updates
Prepare Harvest Campaign: Email, SMS, and creative all set to launch
Activate Back-in-Stock Messaging: Prep triggers for sold-out SKUs returning
Ace Up the Sleeve
We are at our most efficient right as harvest begins. With product coming back in stock and multiple campaigns in motion, the second half of the year should scale with stronger margins, better conversion, and deeper retention.
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