Chris - Local SEO

Do not take keyword tool numbers literally. The data is a big paintbrush, not a ruler. Google Trends is relational. An 18 can mean a hundred thousand searches. Use it to find the direction, then mix and match the terms. The data points the way. It does not make the call.

597 Pieces of content from one 51 minute video Content syndication system is working great. Offering this now: You record one 1 hour video a month. I turn it into a couple hundred posts, then syndicate it across your social platforms for you. Direct message me if interested.

Tell Google what you know about and link each thing to its Wikipedia, Wikidata, and Knowledge Graph ID. You instantly inherit everything Google already knows, without stuffing it all on the page.

Two things rank a fencing company. The service page and the Google Business Profile. On the page your target keyword goes everywhere, starting in the H1, because the H1 is the first thing Google sees. Mine reads fence repair for storm and everyday damage. Word count is 1,856. I got that by measuring my competitors and beating them slightly. Then I run a tool that grabs the top 100 pages and measures every ranking factor they share. It tells me the variations I'm missing. Fence becomes fencing company. Fence company becomes fence repair, fence repair near me. Put them in your H1, H2, H3, title tag and even your P tags. Entities are the nouns. LSI words are the words that always show up around the topic. Write the content first. Optimize last. Then the Google Business Profile. Put a keyword in the name, fill every field, 15 services, a 750 character description. Run two profiles and when three show in a search, you take two. Sixty percent of the traffic.

Most website builders never use H4, H5, and H6 tags. That is six free ranking factors just sitting there. They are so rarely used that adding them alone gives you an edge. Drop a keyword variation inside each one for even more. The easiest ranking factors are the ones nobody bothers to use.

A Google Business Profile's radius drops off around 4 to 5 miles, so I run more than one. When three profiles show up in a search, you can take two of them, and that's 60 percent of the traffic.

Excited to re read the goat

You don't guess your word count, you measure it. Look at the competitors ranking for your keyword, see what they're currently doing, then be slightly better. My fence repair page landed at 1,856 words because I targeted 1,850.

The end goal of schema is that Google barely has to crawl your page, because youve handed it everything in the language search engines built. I want my schema to be a second website.

Every page should be findable from the homepage in three clicks. Build hubs for your services, your areas, and your blog. An orphaned page with no internal links can sit uncrawled for a month.

The knowsAbout schema links the owner to everything he's an expert in. Fence, picket fence, chain link, aluminum, electric, agriculture fencing, and every one links out to the Google knowledge graph ID, Wikidata and Wikipedia. Node after node telling Google he's the expert.

Faceted navigation is silently killing your rankings:

Your URL parameter generated URLs on your blog hub is causing your site to have index bloat.

Your review plugin isn't showing content on your page

Pagination can secretly inflate your site with thin content URLs

Most people think schema doesnt help you rank. Its because their schema does not look like mine. I want it to be a second website. Same with the copy: I dont write it out of my head, I data mine a couple hundred up to two thousand reviews off Google Business Profiles and let the pain points become the page. The reviews tell you what to address. People hate a crew that leaves a mess in their yard, and getting ghosted, and people not showing up on time. Put that on the page and it converts. Then list the trust signals: review icons so people see the reviews are real, licensed and bonded, insured, how many jobs youve done. Google reads it too. You can put three thousand words on a page and keep it clean by placing content below the fold like the FAQ. Add eight more questions, get verbose, hit your keyword density and bolded terms. Write alt text on every image for free word count. Then schema that links to the Wikipedia and Wikidata pages Google already knows everything about, area served, knowsAbout, offer catalog, founder schema.

You have to consider the person who just got rear ended. They're on a 3G network, and when they search for your service, they aren't going to wait for your site to load.

@MihkelSylla This guy gets it

@OneLegchris This is it. For apps in the same category, the 1-star and 2-star reviews are pure signal - pricing friction, UX gaps, missing features just listed out. It's a faster roadmap than any survey.

Your competitors' negative reviews are a copy cheat sheet. They tell you exactly what matters most for the service, so you can answer those pain points on your page and convert better.

@UnderdogDex Nice

@OneLegchris Yelp has no SEO features. They only rank categories, not individual listings. My business page is #1, and they are at #5.

Most people see Yelp ranking above them and panic. I see lower competition. That deep Yelp directory page has almost none of the site's real authority. One good press release gets you around three hundred referring domains. The listing that scares everyone is the easiest one to pass.