Chris - Local SEO

Sameeee.....

Forever and always make sure you own the domain. You should never let an agency or anyone else own the domain for your business / website etc.. Heard another story yesterday about how this business owner didn't own the domain name and now doesn't have a website...

@rootforcegrind 👀

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Yeah I agree, I think the difficulty lies in those who haven't served. They just hear the small minority who may be underperforming that then complain about tipping and tipping culture to then just assume that it's all bad. Then also not having the experience of receiving tips and/or being a server leads them to these conclusions that aren't based on material facts. But I will also say that tipping does have cons and pros, the situations are so intricate that it's hard for there to be just one solid answer and it'd be "right" I like tipping as a merit-based system because the server has to "earn" that tip, and they have to learn all the other skills too get to that point where their tip percentage is high. How to check on tables that are near their section, how to run food, how to run drinks, how to be a team player, how to handle a few tables at a time dependent on the service level etiquette set by the restaurant they work at. Also we can use, if we track, tip percentages as a data point or proxy of the performance of the server. Now this isn't the end all be all of they have this tip percentage equals they're not good at their job but I think there is value in using it as a way of understanding how they are performing. But then it's difficult because I also see as a consumer how people have difficulty with how to process what amounts are appropriate for tipping. And then I also see the exhausting side of what has now become a small majority but a overwhelming majority voicing wise of the screens to ask for tips in scenarios I think aren't appropriate. It's such a subjective and emotional subject. But I try to see both sides, and I feel like I have a good understanding of both sides. Also, to your point raising prices 20% and then paying everyone a wage I don't think can be used as a blanket statement to fix everything. Yes other countries are able to implement these business standards but we can't just remove one element of the entire situation we also have to consider that not everything can work in every country.

The dumbest take on Twitter today is saying if you guarantee a higher hourly wage and remove tips entirely, servers somehow benefit from it

Nope

If you look at the slow d indexing happening already there are signs that this was only going to get worse. Now the issue to struggle with is we're seeing the results so it's giving me a bias to that this is obvious. So maybe just forsake of conversation we discuss the signs of what we currently see that led to this with a caveat of that this is not guaranteed every single time. Slowly over time you can see that Google is continuously d indexing their pages. My opinion on how Google works is that you are constantly in waves of testing and information and ranking factors etc What do I mean by this You basically have to imagine you're in different waves kind of similar to like sound waves and you have to imagine you are at different points in these waves on multiple ranking factors. I'm using ranking factors here as a simplification because there's actually a lot more going on. Each of these waves are constantly going and on each of these you are a different points, if you've done calculus it's very similar to calculus this will make a lot more sense to you. So at each of these points you're being constantly evaluated by Google, we can see from the d indexing of this person's pages that they aren't satisfying a requirement to stay indexed. So on the if you stay indexed or you get d indexed wave they're at the point where they no longer satisfy what Google requires if that makes sense. What you also have to consider is for certain things in relation to Google you are accelerating, now you could be accelerating up were more of your pages are indexed but you could also be accelerating down where more of your pages are being d indexed. So will you have to consider is with ranking on Google specifically is if you see a problem you have to immediately fix it because if you don't it's going to take more work to get back to where you previously were then what it took to get you there sometimes. Some of what I'm saying kind of goes back and forth and there's no real concrete answer or example which makes it difficult to speak about how to rank on Google, but I'm hoping this kind of sheds more light on what it takes and what to consider when trying to rank on Google.

@JespernissenSEO Does this post to each platform? Never seen it before

Post to social media daily. You will get rewarded..

For SEO purposes .com > everything else

@rootforcegrind Way easier, and better imo. You can also send back links to your Google my business profile

@OneLegchris ha! I forgot about this. Did this all the time 10 years ago. Thanks for the reminder.

Just buy a press release.... Not that hard

@JespernissenSEO Thank you! I'll have to test that.

Got it! Words can look harsh, and I didnt intend that at all! One thing you can try, that I know also help is short sentences. Like 3 to 5 word sentences. Something happens with the language when you force the LLM to write such short sentences, that it becomes unpredictable, and hard to detect as AI....

Oh for sure, I'm not saying to do this for things you intend humans to read. More of a fun test, like a tree branch to grow for other new ideas to test. Ex. Add letters that are the same color as the background, so humans can't see it but crawlers can. I'm trying to start a conversation of ideas, not telling you to do this or suggest it.

Something fun to test with AI content is if you after the fact ask it to go back and change something every x amount of words [10,15,20,5] and see what happens. Like simply adding an extra space as an example, something so small that it wouldn't really change much. Is it now "unique"?

Deadlifting 405 showed me that you can achieve any goal in 9 months

Something that should always be communicated up front is the duration that SEO can take given the current environment of the website. I disagree that it shouldn't take 12 months I think the time required is relative to where the site is currently at, if it has a whole bunch of technical issues that each take maybe a month plus each to solve entirely can definitely lead to ranking the site taking 12 months or longer Especially when you start to consider people that have done migrations incorrectly, and something that's also pretty common with this is that they do these migrations every two years without realizing it So you have to go through and fix everything. Now this is not a commonality between all websites, or a super common thing that can occur but it is still relevant to consider that there are cases where SEO can take 12 months plus

.com is the best for SEO Have tested TLDs, always performs the best

@OneLegchris Haha yes thats a good observation

100%, only a matter of time. Honestly makes me excited for how much easier things are going to be to rank for.

@AuclairsDad * Walks away slowly * As I go to bed at 8:00 pm 👀

Honestly excited to see what happens going forward as people take more to these AI tools then realize that it won't actually help them.