One North

🌵 Our 4th Annual One North Assembly is happening now! Follow along on Instagram Stories at bit.ly/3ZmXzfl

AI dominated @Adobe Summit, but the story has shifted from experimentation to execution. Teams are now under pressure to prove business impact. Adobe continues advancing agentic AI, while many orgs are still building the foundation. Read more from our Adobe leaders. bit.ly/4uex1up

While companies double down on AI, employee engagement just hit its lowest point since 2020. @Gallup' found only 20% of employees are engaged globally, representing about $10 trillion in lost productivity worldwide. Burnout, low well-being, and AI anxiety are key drivers. Declining employee engagement is by no means inevitable. The difference is investing in people as deliberately as you invest in technology. Read the full report: bit.ly/4tjcJP3

We’re excited to be heading back to San Francisco for @Figma Config June 23–25. 🌁 Find us all week sponsoring the Espresso Coffee Bar in the Leadership Collective Track and Leadership Lounge, this year with snacks. Stop by for a caffeine boost and a place to connect. As a certified Figma Signature Service Partner, we help teams bring design, development, and product together, using Figma to collaborate, scale, and ship better digital experiences.

Is your design team innovating or just fixing files? Design debt drains teams through missed deadlines, inflated budgets, and costly rework. A single inconsistent component replicated across products can translate to tens of thousands of dollars in wasted effort. The answer lies in how you structure your team. Pairing a Product Designer with a Technical Designer creates a model that keeps debt in check — so teams stay focused on innovation rather than maintenance. bit.ly/43vtah2

Customers don't care if your response is perfect. They care that it's fast. This @FastCompany argues speed is the defining factor in CX. When feedback lives across disconnected systems or waits for the right stakeholder, the moment to build trust has already passed. bit.ly/4n4YbRG

Most product ideas don’t fail because they’re bad. They fail because teams validate them too late. By the time traditional research comes back, decisions are already made or momentum is gone. Synthetic research helps teams get answers earlier. It creates a repeatable validation engine so teams can test concepts, compare options, and pressure test ideas before they commit time and budget. The result is faster alignment, fewer dead ends, and clearer decisions when it matters most. Read more: bit.ly/46zB0YB

Big news coming out of #AdobeSummit! 🎉 Scaling content without losing consistency or quality is now possible. Introducing Adobe Brand Intelligence, a new foundation for agentic marketing that learns how your brand behaves across the content supply chain and applies that understanding consistently across workflows and systems. 🔗 Learn more: adobe.ly/4u7BkqZ

It's been an amazing few days in The Big Easy for #LMA26. ⚜️ We spent the week connecting with legal marketers, talking through digital challenges and opportunies. A highlight was Jennifer Lill,'s session on GEO, where she broke down how to actually measure and track it. We also loved seeing so many of you at the official happy hour!

At #AdobeSummit and need a break in between sessions? Stop by the Recharge Lounge, sponsored by One North. Located on Level 2 across from the Customer Briefing Center. It’s the perfect spot to relax, recharge, and connect with fellow attendees. 🔌

Day 1 at @Adobe Summit is in the books. We’re at The Venetian in Las Vegas talking about turning Adobe investment into value and progress across content, data, and experience delivery. Big thanks to everyone who joined our Happy Hour last night! If you’re at #AdobeSummit, let’s connect. bit.ly/4sQWCaZ

We’re excited to join legal marketing leaders at the @LMAintl 2026 in New Orleans! Director of Technology Strategy, Jennifer Lill will present on 4/21 on tracking GEO with clear benchmarks, metrics, and practical tools. We’re also proud to sponsor the official #LMA26 happy hour. Stop by, meet the team, and carry the conversation after Jennifer’s session. Connect with us in the Big Easy: bit.ly/4smuzzZ

We help organizations make @Adobe work in the real world—aligning content, design, data, and technology so teams can move faster with confidence. Catch the One North Adobe team at #AdobeSummit: onenorth.com/adobe-summit-2…

Most websites are built to impress humans. But AI doesn’t browse like we do. It scans structure, hierarchy, and intent. If those aren’t clear, even the most beautiful site can disappear in AI results. Clarity wins for both. Read more in the latest: bit.ly/47Ef6Ux

AI is already reshaping how work gets done. Now it’s reshaping how companies are structured. This Harvard Business Review article gets to the core issue. AI doesn’t sit cleanly with one leader. It cuts across tech, operations, finance, HR, data, and risk. The organizations making progress are clear on who decides what and intentional about how leaders coordinate. In some cases, that coordination sits with a Chief AI Officer. bit.ly/4rJosFK

For 20 years, being found online meant ranking high in search. Now AI decides which brands to recommend, pulling insights from websites, publications, analyst coverage, and third-party mentions. If your brand isn’t part of that ecosystem, you risk being invisible. Read more: bit.ly/4btiDHB

The Assembly Year 4. A new journey begins in Santa Fe. The Alchemy of Experience, May 2026.

AI can boost efficiency, but that’s only part of the story. True impact shows up in how people feel, whether it reduces frustration, supports better decision-making, and frees humans to do their best work. The question isn’t: “Does it work?” but “Does it make work better for people?” Read more via @Forbes: bit.ly/4sIZaID

Is AI a job killer? Not in customer support, according to research from @Gartner. Many companies that reduced service staff for AI may reverse course. In fact, half are expected to increase hiring again by 2027 as the limits of full automation become clear. Instead of replacing people, leading orgs will use AI to improve engagement and strengthen the customer experience, via @CIOOnline: bit.ly/47eacNK

90% of marketers say their CDP doesn't fully meet their needs. The good news: AI-powered tools are tackling the exact challenges that have made CDP implementations so resource-intensive. See why agentic AI may finally deliver on the promise CDPs couldn't: bit.ly/45bM7Gt