Ooba Creative (Adam Clark)

Ironically, the business leaders who most need to listen and get help are often the least likely to ask. Thinking you have all the answers is a 100% sure-fire way to eventual business/career collapse.

Marc Andreessen: AI coding doesn’t eliminate programmers — it redefines them. The job is no longer typing code line by line, it’s orchestrating 10 coding bots in parallel, arguing with them, debugging their output, changing the spec, and pushing them toward the right result. But here’s the catch: if you don’t understand how to write code yourself, you can’t evaluate what the AI gives you. The next layer of programming isn’t writing scripts — it’s supervising AI that writes them. Today’s best programmers spend their day jumping between terminals, managing multiple coding bots, fixing mistakes, and refining instructions. The irony? You still need deep fundamentals, because without them, you won’t know when the AI is wrong. The job of the programmer has changed. Now it’s about arguing with coding bots, debugging AI-generated code, and understanding why something doesn’t work or isn’t fast enough. AI abstracts the work — but only people who truly understand code can tell if the abstraction is doing the right thing. Programmers aren’t going away — they’re becoming 10x, 100x, even 1,000x more productive. Tasks are changing, the job is changing, but humans are still overseeing the process, evaluating results, fixing errors, and making judgment calls. AI changes how we code, not who is responsible. The future programmer isn’t replaced by AI — they’re upgraded by it. You still need to learn how to write and understand code, because when the AI gets it wrong, humans are the ones who have to know why. That up-leveling of capability is the real revolution.

I'm obsessed with cognitive biases. A "cognitive bias" is a systematic error in thinking that destroys decision-making. 11 most powerful (and dangerous) cognitive biases I've found: 🧵 1. Survivorship Bias:

@wholesome_X_ I bought his book on the back of this interview. I wish I hadn't. Utter claptrap in my personal opinion. Have a goal, write it down, self hypnosis. The end.

I've never heard anyone explain how to manifest anything in your life like this before… 🤯 Listen

Under standing Volume is key in marketing... Most SMEs just don't appreciate the scale at which they have to combat obscurity. youtube.com/shorts/4sri21G…

@grok @MikeSington That's an utterly awful thing to say. How can he be kept in his job? It beggars belief that someone would say such a thing. I just thought it HAD to be fake, cos surely no sane person says something like that!! But, apparently, they do. Whoah!

@OobaCreative @MikeSington Yes, it's real. On Fox & Friends, Brian Kilmeade suggested "involuntary lethal injection or something, just kill them" regarding homeless people with mental health issues who refuse help. He apologized on air the next day, calling it "extremely callous." He remains employed.

“Just kill them.” Fox News host Brian Kilmeade suggests the homeless with mental health issues could be removed from the streets by killing them. Kilmeade still has his job.

Have to say... @LloydsBank . Bit of a screw up. But your customer support has been amazing. And all sorted. Always nice to be nicely surprised! :-)

No great creative work came from comfort.

Cadbury make great ads

Just do the hard work necessary to get it done.

You probably don't need an app. It's like having a baby to save your marriage. Gives you lots of things to focus on but it wont fix your business.

@k_harrington True

Marketing helps power Britain’s economic engine. Marketing isn’t just about flashy adverts and catchy slogans, it’s a fundamental driver of Britain’s economic prosperity. #advertisingindustry #GVAanalysis #marketingeconomics #marketingROI #UKGDP >>> buff.ly/T3vZSOk

Oh my god I can't believe anyone would create a UX as bad as Zoom backend...

I read Ogilvy on Advertising for the 3rd time A list of ideas from the book: 1. The beginning of greatness is to be different and the beginning of failure is to be the same. 2. Down with committees. Committees can criticize, but they cannot create. 3. Search the parks in all your cities; you’ll find no statues of committees. 4. Advertising which promises no benefit to the consumer does not sell. (That is the most important sentence in this book.) 5. The more you tell the more you sell. Long copy sells more. 6. Long copy conveys the impression that you have something important to say, whether people read the copy or not. 7. You aren’t advertising to a standing army; you are advertising to a moving parade. 8. Include the price of your products in your ads. 9. Consider how you want to position your product. Positioning answers (1) what the product does and (2) who it is for. 10. Have humility in the presence of a good idea. 11. At the beginning good ideas are fragile. Nuture — don’t kill. 12. Make the product the hero. 13. Make the product different. 14. If you and your competitors all make excellent products, don’t try to imply that your product is better. Just say what’s good about your product – and do a clearer, more honest, more informative job of saying it. 15. Repeat your winners. If you write a good advertisement repeat it until it stops selling. (Most campaigns are abandoned far too early) 16. The good ones know more. I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any. This willful refusal to learn the rudiments of the craft is all too common. A blind pig can sometimes find truffles, but it helps to know that they are found in oak forests. 17. It is not uncommon for a change in headlines to multiply returns ten times over. 18. Poets see an ad as an end. Killers as a means to an end. If you are both killer and poet you get rich. 19. You are a human being writing to another human being. Neither of you is an institution. Be personal, direct and natural. 20. Friction polishes you. 21. Pressure refines you. 22. Write down your principles. 23. Don't put profit before service. (Money comes naturally as a result of service) 24. Focus on value not price. 25. Be upfront about your weaknesses. People will like you — and your product — more. 26. Five times as many people read the headlines as read the body copy. Unless your headline sells your product, you have wasted 90% of your money. 27. The headlines which work best are those which promise the reader a benefit – like a whiter wash, more miles per gallon, freedom from pimples, fewer cavities. 28. Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing each of them a letter on behalf of your client. One human being to another. 29. Your ads must be entertaining and informative. You can’t save souls in an empty church. 30. You cannot bore people into buying your product. 31. It pays to write short sentences and short paragraphs. Avoid difficult words. 32. Promise is the soul of an advertisement. 33. Don’t waste time on problem babies. Back your winners. Abandon your losers. 34. Concentrate your time, your brains, and your money on your successes. 35. Pricing is guesswork. 36. The higher you price your product the more desirable it becomes in the eyes of the consumer. 37. Advertising is a production cost, not a selling cost. It should not be cut back on when times are hard. 38. Study the history of your industry. Get to know the pioneers. 39. Advertising is salesmanship in print. If you can write copy that sells your product nothing else is needed. 40. Great achievements are generated in an atmosphere of dynamic tension. 41. Believe in the dogmatism of brevity. We are both in a hurry. 42. Human nature hasn’t changed for a billion years. It won’t even vary in the next billion years. Only the superficial things have changed. It is fashionable to talk about changing man. A communicator must be concerned with unchanging man. 43. Steep yourself in your subject, work like hell, and love, honor, and obey your hunches.

Why is the first response from large organisations (in this case, a bank!) that it's the user's fault. Nope, your login is absolutely NOT working - on any browser... Damn it doesn't fill me with confidence... Answer - "I need to use the App"... No... fix the issue!!

@Inc Steve Jobs wasn't happy. He was a barking, miserable, "not very nice" person who I am unconvinced many people should want emulate. But he was definitely not a happy person.

Think you need to focus on just one thing in order to succeed? Science says think again–especially if you also want to be happier. trib.al/aUwc76d

So... @thameswater . I'll message you on X 'cos I tried the Facebook Messaging debacle and it's a crappy "AI" that knows nothing and understands even less. Please... It would probably cost you less to just hire a person to answer it.

So @LloydsBank ummmm when you ask for "Nationality", that (for me anyway) is "British"... not "United Kingdom"... Can you get your forms sorted?