Beez

Business in 2025 is weird… A few days ago, Spencer Pratt and Heidi Montag (yes, from The Hills) lost their house in the Pacific Palisades fires. If you remember them, you probably also remember that Spencer Pratt was once the most hated guy on reality TV for his over-the-top, pompous personality. After their 15 minutes of fame in the early 2000s, they disappeared for almost two decades. Except for Heidi’s failed pop career about 15 years ago. Now, out of nowhere, Spencer’s back. He’s been making hilarious and surprisingly relatable T*kToks documenting life after the fire, parenting struggles, and yes, unapologetically promoting Heidi’s old album. His TikTok exploded, jumping from a few hundred thousand followers to nearly 2 million in just days. And get this: As of this morning, Heidi’s 15-year-old album is the number one album in America. It’s outselling today’s biggest stars, all thanks to quirky, authentic, and viral TikTok content. Viral content and personality driven business is now driving the entertainment business and beyond.