Optidge

The best way to understand the Optidge difference isn’t in what we say, it’s in what we’ve done We’ve recently updated our case study library with real client campaigns, strategies, and outcomes across SEO, paid media, and beyond Take a look inside at optidge.com/case-studies/

Everyone’s focused on clicks and traffic, but one of the biggest conversion drivers for local businesses is happening off-screen: phone calls. In this Office Hours episode, Danny and Optidge SEO Manager Dorit break down the call attribution gap and more. optidge.com/podcast/108-do…

In a recent episode of PPC Live, Danny Gavin shares real-world PPC lessons, lead generation strategies, and how AI, transparency, and clear communication can turn campaign missteps into growth opportunities. 🎙️ Tune in here: youtube.com/watch?v=cpyiYX… #podcast #optidge

Calls are one of the most powerful, and often overlooked, ways your business can grow from Google. 📞 On this week’s Office Hours episode, SEO Manager Dorit Sasson sits down with Danny Gavin to break down the three ways calls happen from Google and how each one is tracked.

“We already tried that” might be the most dangerous sentence in marketing. Danny Gavin compares modern campaigns to investing, and not every test succeeds, but the insights lead to smarter strategy over time. Learn more in our recent blog at optidge.com/sales-marketin…. #optidge #b

Curious how #AI is reshaping marketing, and what actually works in 2026? 🚀 Danny Gavin breaks it down on the #FastForwardPodcast, sharing his journey, key lessons on mentorship, and strategies for using AI without losing the human touch. 🎧 youtube.com/watch?v=Tk1_Ti….

When sales and marketing work in silos, it’s hard to understand what’s actually driving growth. The solution? Transparency and shared goals. Learn more: optidge.com/sales-marketin… #optidge #blog #sales #marketing #learnmore

At Optidge, we believe one of the best ways to grow the marketing industry is by sharing what we’ve learned. Recently,Danny Gavin welcomed former The Digital Marketing Mentor podcast guests as guest speakers in the Social Media course he teaches at the @UHBauerCollege.

In a recent conversation on the Marketing Refresh Podcast, Danny Gavin shares why the future of marketing depends on better sales and marketing alignment, stronger CRM foundations, and a shift away from quick tactics toward long-term strategy. Learn more in Wednesday!

The story behind a marketing career is rarely linear, and this episode of TDMM highlights exactly that. Danny shares behind-the-scenes accounts from past ODEO students, including Shiri Silkin, who went on to become an SEO Strategist at Sandler Digital. optidge.com/podcast/107-sh…

This month we’ll be celebrating the work anniversaries of these dedicated Optidge team members! 🎉 We’re proud to recognize Joseph Wolf, our Director of Paid Media; Lady Chapparo, our talented Graphic Designer; and Dorit Sasson, our SEO Manager. #optidge #team #workanniversary

Danny dives into the journeys of ODEO alumni who transformed their learning into meaningful marketing careers, including Shiri Silkin, now an SEO Strategist at Sandler Digital. The episode uncovers the strategies, challenges, and pivotal moments. Tune in: optidge.com/podcast/107-sh…

Behind every digital marketing career is a story full of twists, experiments, and lessons learned. In the upcoming TDMM episode, Danny sits down with past ODEO students to explore how they navigated their career transitions. #optidge #podcast #newepisode #droppingsoon

A CRM alone won’t deliver insights—clean data, defined stages, and intentional reporting are key. Properly set up, @HubSpot becomes a revenue engine, showing which channels drive leads, where deals stall, and how to forecast confidently. optidge.com/hubspot-analyt… #optidge #blog #

Danny Gavin recently joined the Fast Forward Podcast, hosted by Jeffrey Mailey, to talk about what it really takes to build a modern agency in the age of AI. Tune in to the full episode at youtube.com/watch?v=Tk1_Ti… #fastforwardpodcast #optidge #podcastfeature #marketing

In our latest blog, the team at Optidge walks through how to structure CRM data for accurate lead attribution, build dashboards that surface real insights, and create custom reports that tie marketing activity directly to revenue. Read more: optidge.com/hubspot-analyt… #blog #optid

Most Google Ads accounts don’t fail from bad keywords, they fail when visibility breaks after the form fill. In an 8-minute episode of PPC.ZONE with Jyll Saskin, Danny explains why optimizing for leads alone misleads Smart Bidding, and more.youtube.com/watch?v=0CRwP3…

Still relying on monthly Excel exports to understand what’s driving revenue? That might be the real bottleneck. Our upcoming blog breaks down how to turn HubSpot Analytics into a true lead attribution engine instead of just a place where contacts live. #optidge #blog #hubspot

This week on The Digital Marketing Mentor, Danny chats with Menashe Friedman about sales strategy, marketing alignment, and driving real revenue. Along the way, Menashe shares a pivotal moment that shaped his philosophy: the perfect day is TODAY. 🎧: optidge.com/podcast/106-me… #po

Mike’s journey with Optidge shows what happens when strategy meets accessibility: measurable growth in SEO and Paid Search, plus metrics that actually tell the full story. Our goal is simple, make marketing performance easy to understand and even easier to act on. #optidge