Optidge

Introducing our Crystal Awards Spotlight series — highlighting the strategy, execution, and results behind Optidge’s @amahouston Crystal Awards submissions. First up: FamilyTreeDNA, nominated for two Crystal Awards! #crystalawards #AMAHouston #optidge #awardnominee

On the Digital Marketing Mentor Podcast, Danny and Sara dive into a real client story that anyone managing paid media budgets will recognize. Tune in: optidge.com/podcast/112-pa… #podcast #newepisode #tunein #TDMM #optidge #paidmedia

Continuing our series highlighting the campaigns recognized as finalists in @amahouston Crystal Awards, we’re taking a closer look at Heartlinks ABA New Jersey. #AMAHouston #crystalawards #paidmedia #awardnomination #optidge

Sara Reinhold joins Office Hours to share how the Optidge team helped @FamilyTreeDNA turn a stalled ad account into a record-performing quarter through smarter structure, cleaner conversion signals, and a strategy focused on long-term performance. optidge.com/podcast/112-pa…

This week on The Digital Marketing Mentor Podcast, Optidge’s Sara Reinhold shares a real-world case study filled with practical, experience-backed lessons from paid media. Tune in Wednesday! #optidge #TDMM #podcast #newepisode #droppingsoon

Your brand isn’t just defined by what you say about it. It’s shaped just as much by what others say when you’re not in the room. Reviews, mentions, conversations, even signals you might not expect… they all add up. Read more: optidge.com/fast-forward-p… #blog #optidge #learnmore

We’re proud to share that Danny Gavin was recently featured by SE Ranking in their latest expert roundup on social media and LLM visibility. As AI continues to reshape search, it’s great to see Danny contributing to the conversation around how brands can build visibility.

Marketing is changing quickly, especially with AI in the mix. But one idea keeps coming up: it’s not just about moving faster, it’s about knowing what to do with the momentum. It’s a practical, thoughtful look at where things are heading! Read more: optidge.com/fast-forward-p… #blo

Everyone’s talking about AI in paid media, but what actually drives results, and what just sounds impressive? Danny Gavin will be speaking at @smx in Boston on a panel exploring Agentic PPC: what’s real, what’s hype, and what’s next. 📍 June 5 | 9:00–9:30 AM ET

We spend a lot of time talking about tactics in marketing, but what actually makes someone good at it? In our upcoming blog, we’re sharing highlights from a conversation with Optidge’s Danny Gavin that explores the thinking behind the work: curiosity, growth, and more. #optidge

Maggie Segrich of Sesh Coworking shares her experience working with the Optidge team to implement a HubSpot strategy, and what shifted once the system was fully in place. 🎧 Tune in optidge.com/podcast/111-ma… #podcast #tunein #newepisode #optidge #hubspot

On Tuesday, April 21, Optidge was honored for the fourth time at the annual @UHouston Cougar 100 ceremony, celebrating the honoring the fastest-growing businesses owned or led by UH alumni! Thank you to our incredible clients, partners, and team members! #UniversityOfHouston

This one’s a little different for us, in the best way. For the first time on TDMM, we’re joined by a current client. Maggie Segrich, founder of Sesh Coworking, shares her journey with CRM implementation. Tune in today at optidge.com/podcast/111-ma…. #podcast #newepisode #tunein

Crystal Awards finalists are in, and it’s a big one! Optidge has been named a finalist for 8 Crystal Awards across 6 categories in the 2026 ceremony. That puts us 3rd out of 67 agencies and organizations across Houston by total finalist count. Proud of this team. #CrystalAwards

Danny sits down with Maggie Segrich of Sesh Coworking on this week’s episode of The Digital Marketing Mentor, to talk about what actually makes a strong agency partnership work in practice. Tune in Wednesday! #podcast #newepisode #droppingsoon #TDMM #optidge

If your strategy still revolves around cost per lead, you’re only seeing part of the story. The real insights, like which campaigns drive actual customers, higher deal sizes, or faster closes, live inside your CRM. See how it works at optidge.com/paid-media-crm… #optidge #blog #c

Great partnerships don’t just show up in performance, they show up in the day-to-day. Clear communication, quick responses, and a team that’s genuinely invested in your success can make all the difference. Huge thanks to our client for the kind words! #optidge #clientsuccess

It’s possible to generate hundreds of leads and still miss the mark on revenue, not because campaigns aren’t working, but because not every lead is created equal. Ad platforms only show part of the story, and that’s where most strategies fall short. optidge.com/paid-media-crm…. #op

Our Found & Chief Strategist, Danny Gavin, is taking the stage at @smx to dig into one of the biggest shifts happening in paid media right now: the rise of agentic PPC. 📍 Boston, MA 🗓 June 3–5 (Catch Danny on June 5) See you there! #SMXAdvanced #SMX2026 #PPC #optidge

Everything on your paid media dashboard says you’re winning; cost per lead is down, volume is up, and performance looks solid across the board. But then you zoom out, and revenue tells a completely different story. That disconnect isn’t random. Blog is dropping Wednesday! #blog