Content testing, audience tracking, forecasting, strategic consulting, and qualitative & quantitative audience research for the Indian M&E industry, since 2008.
Micro Dramas: The India Story, a research report by Meta and Ormax Media, was released earlier this week. The research combines 50 depth interviews and 2,000 personal interviews across India, making it one of the most comprehensive studies of the category in India to date.
Read key highlights and download the full report here.
ormaxmedia.com/insights/stori…
The dependence of Indian box office on the top 10 films reduced from 41% in 2024 to 33% in 2025, indicating renewed strength in the long tail, and a broader theatrical recovery
To read the detailed analysis, visit ormaxmedia.com/insights/stori…
Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of Feb Mar 9-15, 2026, based on audience research
Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.
The latest edition of our feature Venn It Happens illustrates the intersection between the audiences of Dhurandhar (2025) in theatres and on Netflix.
To read more details, visit ormaxmedia.com/insights/stori…
Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions.
We have tested 1110 films & shows as on Mar 13, 2026
#TestEverything
Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of Mar 2-8, 2026, based on audience research
Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.