Ormax Media

Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of May 11-17, 2026, based on audience research  Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.

The Ormax Bollywood Audience Report (TOBAR) 2026, an in-depth mapping of the post-pandemic Hindi theatrical audience, including engagement triggers, marketing mix, and genre preferences, is now available by subscription. Read the article here 👇 campaignindia.in/article/digita…

Ormax Stars India Loves: Most popular male film stars in India (Apr 2026) #OrmaxSIL

Ormax Stars India Loves: Most popular female film stars in India (Apr 2026) #OrmaxSIL

To know more about each of them, and for TOBAR 2026 subscription details, visit ormaxmedia.com/insights/stori…

Our new research report TOBAR 2026 classifies 28.5 Million regular Hindi theatregoers in India into five segments, based on their movie-going behaviour and content taste. Here's a brief snapshot of these segments. #thread

Bollywood's ageing star problem: This analysis, based on Ormax Stars India Loves data, reveals interesting, and worrying, insights about the health of stardom in the Hindi film industry. For full report, visit ormaxmedia.com/insights/stori…

Ormax StreamView: Top 10 most-watched properties on OTT in India, for the week of May 11-17, 2026, based on audience research  Note: Estimated number of Indian audience (in Mn) who watched a property for at least 30 mins in the week of tracking.

Our new research report TOBAR 2026 provides in-depth profiling of Hindi theatrical audiences in India, based on a research conducted among 2,000 theatregoers. To know more about the report, read key highlights, and for subscription details, visit: ormaxmedia.com/insights/stori…

New entry this week #OrmaxHeartbeats

#OrmaxHeartbeats Top 5 (May 20)

Indian entertainment industry is widely using content testing to make more informed & audience-centric business decisions. We have tested 1119 films & shows as on May 15, 2026 #TestEverything