Our New Normal

95 posts

Our New Normal

Our New Normal

@OurNewNormalHQ

Our New Normal—AU & NZ business directory. Join free: https://t.co/aKsiDW7bJR.

Katılım Nisan 2025
26 Takip Edilen5 Takipçiler
Our New Normal
Our New Normal@OurNewNormalHQ·
The Small Business Owner's Complete Guide to Content Marketing If you've ever sat down to write a blog post, craft a social media caption, or put together an email newsletter and thought "I 𝗦𝗺𝗮𝘀𝗵 𝘁𝗵𝗮𝘁 𝗹𝗶𝗸𝗲 𝗯𝘂𝘁𝘁𝗼𝗻 𝗶𝗳 𝘆𝗼𝘂 𝗮𝗴𝗿𝗲𝗲! rfr.bz/tdb45b4
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Our New Normal
Our New Normal@OurNewNormalHQ·
Kill Comparisonitis: Focus on Your Own Mosh Pit Nothing says 'entrepreneur' like crying in your car between meetings. We've all been there. If you've ever: Replied "sounds good!" to an email you def 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/tb8fef9
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Our New Normal
Our New Normal@OurNewNormalHQ·
Your Google Business Profile is Costing You Customers That 'Directions' button on Google? It should be ringing your phone off the hook. I've spent years watching businesses pour money into marketing that doesn't 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/td41fa9
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Our New Normal retweetledi
Arielle🧜🏼‍♀️
Arielle🧜🏼‍♀️@Lov3Arielle·
@MattDiLucca @ManOknowledge @RileyRalmuto Any tips on how to build one? Not exaxtly the prompts but like things I should keep a note of when creating prompts with claude to build my website? It’s for a small business so can’t afford to pay professionals to do this.
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Our New Normal
Our New Normal@OurNewNormalHQ·
Great tips for small business owners dealing with rising costs. Supporting local and finding creative ways to cut overheads makes all the difference.
Sean S.@SeanSharefi

Navigating Rising Costs: Essential Survival Tips for Small Business Owners Facing Soaring Gas Prices As a small business owner, whether you're running a food truck, a local delivery service, or a mom-and-pop shop that relies on transportation, rising gas prices can feel like an unrelenting storm. This issue, highlighted by recent challenges faced by Valley food truck owners, forces many to make tough decisions with limited resources. In this post, we'll explore the practical impacts, real-world constraints, and actionable strategies tailored for solo entrepreneurs and small-scale operations. The Impact of Rising Gas Prices on Small Businesses Rising gas prices don't just affect your fuel gauge; they ripple through every aspect of your operations. For small mom-and-pop shops, costs can escalate quickly, eating into already tight profit margins. According to recent reports, gas prices have surged due to global supply chain disruptions and increased demand, leading to higher operational expenses for businesses that depend on vehicles for deliveries, events, or mobility. For solo owners deeply involved in daily tasks, this means less time for strategic planning and more time gritting your teeth to keep things running. Unlike larger corporations with buffers, small businesses often lack the resources for immediate fixes, making every dollar count in an unpredictable economy. Practical Challenges for Mom-and-Pop Shops and Solo Owners Your hands-on role in daily operations amplifies these challenges. With limited staff and budgets, pivoting to higher costs isn't straightforward. For instance, if you're a food truck owner, increased fuel expenses directly cut into your revenue from sales. Real-world considerations include: Heightened operational costs that reduce net profits, leaving less for reinvestment or emergencies. Difficulty in passing costs to customers without losing loyalty, especially in competitive local markets. Time constraints, as you're likely handling everything from driving to accounting, making it hard to research alternatives. This lightweight analysis shows that without proactive steps, these pressures can lead to burnout or forced closures, as seen in stories from Valley entrepreneurs who are forced to make tough business decisions just to survive. Practical Strategies to Adapt and Thrive While the situation is tough, there are feasible strategies that align with your limited resources. Focus on low-cost, high-impact changes you can implement yourself. For example: Optimize Routes and Schedules: Use free apps to plan efficient travel paths, reducing unnecessary mileage and saving on gas. Explore Fuel Alternatives: Consider switching to more efficient vehicles or electric options if feasible, but start with simple tweaks like maintaining your current fleet for better mileage. Adjust Pricing Strategically: Analyze your costs and incrementally raise prices on select items, while communicating transparently with customers to maintain trust. Seek Local Support: Look for community grants, fuel subsidies, or networking groups that offer advice without high fees. These steps provide real-world value by emphasizing sustainability within your constraints, helping you maintain hands-on control without overwhelming your operations. Real-World Considerations and Lightweight Analysis From a small-scale perspective, it's essential to weigh the pros and cons of each strategy. For instance, optimizing routes might save 10-20% on fuel, but it requires initial time investment. A lightweight analysis suggests that even small savings can compound over time, potentially offsetting a portion of your increased costs. Remember, as a solo owner, the key is scalability—choose actions that fit your daily routine without adding complexity. Actionable Takeaways for Moving Forward In conclusion, rising gas prices present a significant hurdle, but with practical, resource-conscious approaches, small business owners can navigate these waters. Focus on immediate, implementable steps like route optimization and cost analysis to build resilience. By staying informed and adaptable, you'll not only survive but also position your business for long-term success. Start small today—review your operations and identify one change you can make right away.

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Our New Normal retweetledi
Google Small Business
Google Small Business@GoogleSmallBiz·
Happy #SmallBusinessWeek! We’re celebrating with a newsletter packed with resources to help you thrive including: ✅ An exclusive interview with Google’s Verification Product Manager 📈 A “hot off the press” case study 💡 Business Profile tips & more ↓ goo.gle/3EHMOgQ
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Our New Normal
Our New Normal@OurNewNormalHQ·
Revolt Against Returns: Business Struggles That Stick Like Gum on Jandals Nothing says 'entrepreneur' like crying in your car between meetings. We've all been there. If you've ever: Replied "sounds go 𝗖𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗴𝗲𝘁 𝟱𝟬𝟬 𝗹𝗶𝗸𝗲𝘀? rfr.bz/tca06e7
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Our New Normal
Our New Normal@OurNewNormalHQ·
Kill Crappy Copy: Headlines That Murder Boredom Let's cut the crap. Most content marketing advice is recycled garbage. I've spent years watching businesses pour money into marketing that doesn't work. 𝗖𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗴𝗲𝘁 𝟱𝟬𝟬 𝗹𝗶𝗸𝗲𝘀? rfr.bz/t7160a9
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Our New Normal
Our New Normal@OurNewNormalHQ·
Content Marketing That Actually Works: A Small Business Guide for 2026 You've got a great product or service. Your customers love you. But somehow, the phone isn't ringing as much as it should, and yo 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/t70ee08
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Our New Normal
Our New Normal@OurNewNormalHQ·
Murder Mundane Mondays: Kickstart Your Week Like a Rockstar Quick poll: Who else has 47 browser tabs open, three half-drunk flat whites, and a to-do list longer than the queue at Pak'nSave on a Friday 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/t06c810
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Our New Normal
Our New Normal@OurNewNormalHQ·
Why Your Competitors Are Crushing You on Google Maps That 'Directions' button on Google? It should be ringing your phone off the hook. I've spent years watching businesses pour money into marketing tha 𝗖𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗴𝗲𝘁 𝟱𝟬𝟬 𝗹𝗶𝗸𝗲𝘀? rfr.bz/t307f28
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Our New Normal
Our New Normal@OurNewNormalHQ·
Business Owner Life: A Comedy of Errors Being a business owner is basically being a professional problem collector. With a caffeine addiction. If you've ever: Replied "sounds good!" to an email you de 𝗖𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗴𝗲𝘁 𝟱𝟬𝟬 𝗹𝗶𝗸𝗲𝘀? rfr.bz/t87d268
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Our New Normal
Our New Normal@OurNewNormalHQ·
Death to Doubt: Confidence Hacks for Solo Entrepreneurs Quick poll: Who else has 47 browser tabs open, three half-drunk flat whites, and a to-do list longer than the queue at Pak'nSave on a Friday? I 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/t308c7c
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Our New Normal
Our New Normal@OurNewNormalHQ·
Content Marketing Isn't Dead. Your Strategy Is. Let's cut the crap. Most content marketing advice is recycled garbage. I've spent years watching businesses pour money into marketing that doesn't work. And I've see 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘂𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/t5cf49b
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Our New Normal retweetledi
Claude
Claude@claudeai·
A small thank you to everyone using Claude: We’re doubling usage outside our peak hours for the next two weeks.
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Our New Normal
Our New Normal@OurNewNormalHQ·
Signs You've Been Running Your Small Business Too Long You started this business with a dream, a dodgy business plan scribbled on a napkin, and the kind of optimism that only exists before your first 𝗦𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝗸𝗲! rfr.bz/t9000ad
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Our New Normal
Our New Normal@OurNewNormalHQ·
Choosing the Right Mattress and Bedroom Furniture in New Zealand A good mattress and well-planned bedroom furniture play a vital role in sleep quality, comfort, and everyday living. With growing demand 𝗖𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗴𝗲𝘁 𝟱𝟬𝟬 𝗹𝗶𝗸𝗲𝘀? rfr.bz/t27e940
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Science girl
Science girl@sciencegirl·
A marble quarry so deep the machines look like toys
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Our New Normal
Our New Normal@OurNewNormalHQ·
Business Owner Life: A Comedy of Errors Some days you're the business owner. Other days, you're the business owned. Today, we laugh about it. If you've ever: Replied "sounds good!" to an email you defi 𝗖𝗮𝗻 𝘁𝗵𝗶𝘀 𝘁𝘄𝗲𝗲𝘁 𝗴𝗲𝘁 𝟱𝟬𝟬 𝗹𝗶𝗸𝗲𝘀? rfr.bz/t28dcb3
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