Mihul

@beastoftraal It’s like harvesting Schumacher’s tragedy and selling the AC which is set up in his hospital room.

Dinshaw's new ad for its ice cream cone, featuring Vinod Kambli, by the agency Womb, left me dismayed. The narrative crux is the line "Jinko life mein thoda kam mila, unke liye thoda zyada". The subject of that "thoda kam mila" framing is a real, living person whose health struggles, public breakdowns and financial difficulties are well-documented and ongoing. Sure, many feel Kambli deserved more in life. But this ad film doesn't redeem that narrative. It harvests it to sell ice cream cones. The word "dildaari" (generosity) is doing particularly cynical work here. It's a loaded, noble word, implying big-heartedness, even grace. The agency's narrative applies it to the extra chocolate at the bottom of a cone!! The deflation is almost comic, and the asymmetry between the weight of the human story and the lightness of the product is utterly jarring. I can anticipate the counter: "Won't viewers empathise with Kambli? Won't younger audiences Google him and feel for him?" Perhaps. But there's a meaningful difference between empathy and sympathy. Empathy is feeling *with* someone ("I know what it's like to work hard and not get recognised"). Sympathy is feeling *for* someone ("Poor Kambli, he lost everything"). This ad pushes firmly toward sympathy, and then does this with it: 1. Kambli got less. 2. Poor Kambli. 3. Dinshaw's gives more. 4. Buy this cone. If a young person Googles Kambli and discovers he is currently battling neurological issues and financial distress, the ad's cheerful metaphor of an ice cream cone bringing him joy looks jarringly inadequate... like the brand is leveraging real-time vulnerability for a summer sale. Kambli was paid for this, yes. But the cruelest irony is that he may have needed the money, which makes the entire exercise more uncomfortable, not less. By choosing the "deserved more" arc, Dinshaw's and Womb lock him into a permanent state of failure. He isn't a collaborator in this story. He's the cautionary tale. I hope this ad doesn't normalise a template: find a fallen public figure, wrap their misfortune in warm language, sell something cheerful. #advertising #marketing

India me art and artist to separate karne jao toh koi artist saaf nahi bachta hai except Abbas Mustan and I am ok with that.

@kocharpulkit Post rockstar 1. Raet zara si (Atrangi re) 2. Kinna Sona (ok janu) 3. ok jaanu title 4. dil bechara title 5. Challa (jthj) 6. Rihayee de (mimi) 7. Hutu tu (mimi) 8. Tu kya jane (chamkila) 9. zariya (coke studio)

My top 10 Hindi ARR songs that were released after Rockstar: (in no order) Tum Tak (Raanjhana) Agar Tum Saath Ho (Tamasha) Sooha Saaha (Highway) Tu Hai (Mohenjodaro) Main Tumhara (Dil Bechara) Menu Vidaa Karo (Chamkila) Tere Rang (Atrangi Re) Aawara Angaara (Tere Ishq Mein) Jab Tak Hai Jaan (title song) Piya Milenge (Raanjhana) yours?

Udaan aur Tamasha ki anniversary har hafte aati hai

Don’t understand people dissing this take on moral grounds. She is talking about the craft in the film which is quite average tbh. Not being subtle isn’t the problem but the lazy writing of scenes is. The difference between truth and cliche is nuance which the film lacks.

@jammypants4 Lootera. Each frame a vintage photograph.

What's one of the most aesthetically cool looking indian movies according to you? I'll be more specific. Something thats contemporary, has slick frames, styles its leading man or woman appropriately & something that genuinely stands out & becomes a trend setter!

Absolutely love this film. What I didn’t get is Why do they want to live so badly when the world around them is so hostile.

@itssynecdoche Sidhant** sorry 🙈

@itssynecdoche In an ideal world, yes. But imo Sushant was much better in Dhadak 2

@howshivaniofher Read somewhere he has directed an episode of Barry and that is so true lmao

bhaisaab aisa kya kar diya hai Paul Thomas Anderson ne? lowkey scared to watch it now

@itssynecdoche Look how every “serious” reviewer is casually excusing the Animal type misogyny just because there are some lame-ass meta jokes lol

Wow the Aryan Khan show is really bad. Lot of people will argue that it’s intentionally spoofy like Om Shanti om but Om Shanti Om committed to that spoof and how. This is unwatchable.

@shilparathnam It’s painfully mediocre.

How’s Bastards of Bollywood? Can’t seem to find a single unbiased opinion, only fanboys everywhere.

Funny how things change. Back in 2008-09 when bomb blasts were a once in a quarter phenomenon most liberals would oppose banning of Pakistani players and matches saying let’s not mix sports and politics. Now the same thing is happening and the same people are against it.

Amazing how everyone across the political spectrum is hating on this video. Bolllywood is the only public punching bag left for people to vent out their frustration inconsequentially.

For the first Reworded song, I imagined the song "Lambi Judaai" as a poignant metaphor for the 1947 Partition. Hear it as a redemption anthem echoing the collective grief of divided nations - youtube.com/watch?v=gSy6uY…

@SahilRiz Agree with SRK being mid but Brad Pitt? Even after Jesse James, Inglorious, Burn after reading, Benjamin button, fight club, Ad Astra, Tree of life ?

Narrator: They're both mid actors, just charming

@howshivaniofher Aunt Gladys creeped me out tbh. But yeah the third act voodoo type of reveal was middling

Weapons is a bit overrated I’m afraid

This is painful

@Uppolice @DelhiPolice @CMOfficeUP 13 yo Bhavna has been missing for the last two days. There are no leads. My heart is breaking for her mother who is absolutely distraught! Please help push the investigation harder and bring this little girl home🙏🏻