Derek Osgood

Ignition is officially out of beta and live on Product Hunt! Come check it out and spread the love — we’d love to hear what you think :). producthunt.com/posts/ignition…

New blog post: Got to $500K ARR. What next? nakulmandan.com/blog/got-to-50… For years, I’ve been sharing an excel template with portfolio founders when they start transitioning from founder led sales to a sales rep driven sales engine. Open sourcing this operating model today for founders outside our portfolio too. Hope folks find it useful!

Yesterday we launched @HaveIgnition 2.0 — one of the things I’m happiest about is how it finally helped us get our demo to a clean, end-to-end workflow where we can also build out our customers’ workspace live on the fly. Here’s a Rippling example: youtube.com/watch?v=y6iaO4…

🚀 Excited to announce Ignition 2.0 (aka the Remix to Ignition for all you 90’s kids)! We've revamped everything from the ground up, using market data and AI workflows to automate the entire product lifecycle. Check the demo for more: youtube.com/watch?v=y6iaO4…

Find out more about how to find the ideal product marketer in this article: buff.ly/4a0aOFO The Ignition team outlines 12 Q&As for a product marketer interview, complete with the skills a hiring manager should be looking for.

Knowing how to use data and insights to fuel strategic decision-making sets a good PM apart from a mediocre one. It’s not enough to analyze data — PMs need to know how to use it to maximize product success.

Wondering how to hire the best product marketer? 🤔 Finding the right PM can feel like a long shot. But when you know what you’re looking for, finding those gems is easier. We know the top PM skills to look out for.

Want to keep learning about creating a profitable portfolio? Want to boost your confidence in product launches? Only 20% of companies feel sure about theirs. Ignition’s latest post details why companies fail to create a profitable product portfolio. buff.ly/49o0O9l

5. Not pivoting on time Sometimes, you have to be able to read the room. If the winds aren’t in your favor, you pivot. Too often, companies fail to pivot their launches because they don’t have updated competitor data.

80% of new features never get adopted. It isn’t the features’ fault. It’s companies managing their launches poorly. Let’s give a few reasons for why that happens.

Got the hang of these competitive strategies? Awesome. We’ve got more for you to check here buff.ly/4a3qlVf

Step 4 - SWOT Analysis Identify your business's Strengths, Weaknesses, Opportunities, and Threats. SWOT Analysis highlights any threats to your business and provides opportunities to gain a competitive edge and be prepared for market opportunities. 💪

Keep a sharp eye on your competitors! 66% of B2B sales face direct competition. Use competitive intel for strategic positioning, informed decision-making, and to anticipate market shifts. Here are 4 steps to prepare you for liftoff 🚀