OZ MAVA retweetledi

Huge respect to Tim Cook for taking the baton from Steve Jobs in 2011. He grew Apple from ~$350B market cap to ~$4 trillion today - an ~11× increase that delivered extraordinary returns to shareholders and built one of the most valuable companies in history.
That said, history will remember one decision as his biggest “what if”…
In 2017, during Tesla’s Model 3 production hell, Elon reached out to discuss Apple acquiring Tesla. Tim Cook refused to even take the meeting. At the time, Tesla was worth roughly 1/10th of what it would later become.
In my opinion, more so than Apple failing to innovate, NOT taking the meeting to buy Tesla at that time was the biggest mistake of his tenure as Apple’s CEO.
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