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Over the past 2 years, I've written 1000+ LinkedIn posts and tweets for startup founders, VCs, coaches and 7 to 8-figure B2B companies.
The results?
• A B2B marketing agency owner secured two $5,000 retainers on X and LinkedIn in 3 months
• A trading coach gained over eight 4-figure coaching clients in the first three months on X.
• A startup founder received two podcast invitations and attracted one investor within 2weeks of posting on LinkedIn.
• A b2b marketing agency owner went viral with over 1 million views on X with just 400 followers and closed two inbound leads with an LTV of $18,000.
• A wellness coach acquired his first-ever client on X through my coaching.
• A 7x investor became a LinkedIn Top Voice (the blue badge).
• A founder I ghostwrite for became the #1 LinkedIn coach.
• Multiple founders grew from 0 to over 1,000 followers within weeks of working with us.
• A CTO I ghostwrite for had his most viewed linkedIn post with 34k views on an account with less than 1.5k followers, all in 2 weeks
(I don't even remember all the case studies but you get it lol)
Here are the 5 secrets I use to make that happen:
1. The Hero's Journey Framework
Your posts need to make your ideal client the hero. Not just any hero - but the visionary leader who's transforming their industry.
2. The Contrarian Method
"Safe" content gets scrolled past. Instead, lead with perspectives that stop thumbs:
"Web3 isn't dead - but 90% of founders are building it wrong. Here's why..."
I work with founders who are not afraid to ruffle some feathers, and you shouldn't be either.
3. The Social Proof Spiral
Every win becomes content that attracts bigger wins:
• Client success story → Attracts similar clients
• Industry recognition → Opens speaking opportunities
• Revenue milestones → Gets investors attention
4. "How I" vs "How to"
Your posts should sound like you're grabbing coffee with a friend:
This is why I'm against templates. You lose authenticity.
- Use "you" and "I"
- Share personal stories
- Add those subtle touches that make it uniquely you
This builds the trust that turns cold leads into warm conversations.
5. Blind brand test
If someone removes your profile picture and name from your content, will it be recognizable?
I call it the blind brand test (because I invented it).
I ensure that every client I ghostwrite for has a unique voice and tone—distinctive, recognizable, and memorable.
But here's what really matters...
Every founder I work with gets to focus on running their business while their LinkedIn or X brings them a steady stream of leads.
This isn't generic advice. It's a proven system specifically for B2B founders who want to:
• Become the go-to authority
• Have b2b leads reaching out to you
• Go viral and gain more followers without throwing spaghetti on the wall
If you're looking to achieve similar results, book a free brand strategy call with me to find out more.
(Heads up, premium investment)
We only work with 3 new clients each month to maintain the quality of our services.
Humble brag, but one of my posts was reshared by a $380 million ARR company's CEO, @jasonfried
We walk the talk!
PS:
Don't reach out if you earn less than $20k/month
Don't reach out if you want quick results.
Don't reach out if you don't have the capacity to grow your team.




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