Encouraged & embraced in the right way, #UGC can be turned into a #brandasset by businesses #socialwatching added-value.com/2017/06/07/how…
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Paul McGowan
60 posts
Paul McGowan
@PMcG1
Father of 3, correction, 5, trainee altar servers..In charge of powerpoint template at Kantar Added Value, part of @Kantar (@WPP group)
London Katılım Şubat 2009
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Changing US Cultural Identity: #CocaCola has made a significant commitment to #diversity amongst its supply chain bit.ly/2shkZBH
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Game-changing approaches that have helped #skincare #brand The Ordinary disrupt the beauty industry @AddedvalueGroup culturalinsight.com/2017/06/06/the…
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Interesting new approach to mental health via @anxymag culturalinsight.com/2017/05/25/anx…
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How #brands are moving the conversation forward on #culturalidentity in the #US by @HallCJonathan @AddedValueGroup bit.ly/2shkZBH
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Very good point made by Richard Tolley @KantarRetail twitter.com/AddedValueGrou…
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50% of the photos shared in-store at #topshop are taken in the changing rooms @AddedValueGroup #socialwatching #insight
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Social Watching can tell you what your #consumers engage with - For more information contact @izzy_pugh @AddedValueGroup #socialwatching
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Now you can understand not just what consumers claim to want, but what they actually want, watch and buy.We call this the ‘Whole Human’ view
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👀Our Cultural #Insight team analyses the Chinese market for the latest #BrandZ report on Chinese #brands #report bit.ly/2nSWOaQ
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It’s all about where to play, how to win and how to keep winning #growthhacking @AddedValueGroup
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At @AddedValueGroup we call it the Age of The Algorithm, where #businesses are increasingly aware that who masters #data best, wins
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Imagine a connected, evolving #data ecosystem that took these different data sources and connected them #smartdata bit.ly/2ngmcJ3
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In a recent survey amongst senior marketers 'joining up the dots across their fragmented data sources to drive better action' was 1 priority
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#Marketers, imagine if your penetration targets, aka potential #customers, were no longer defined purely by a questionnaire #growthhacking
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Paul McGowan retweetledi
How Over-Performers Achieve Personalisation At Scale @PMcG1 @AddedValueGroup po.st/VFhTwU via @advertisingweek #AWEurope
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