Strategies & Tactics

Crisis doesn’t start in the moment — it starts before. The May issue of Strategies & Tactics dives into culture, leadership red flags, accessible communication, internal launch missteps and more. Read on: bit.ly/4enhtPN

What’s your next move? Join Cheryl Procter-Rogers, APR, Fellow PRSA, on S&T Live to talk career strategy + growth. 🗓 April 23 | 1 PM ET 👉 Join live: bit.ly/4sCqYOw #PRSA #CareerGrowth #PR

The April issue is live! Highlights include entry-level hiring shifts, career growth without losing your identity, bouncing back from a layoff, B2B thought leadership in a zero-click era and the APR through a global lens: bit.ly/4tcNZYU CC: @PRSA

TODAY! On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live at 1 p.m. ET: bit.ly/4smdYgn

We welcome @PRSSANational & other comms students to this LinkedIn Live on Wednesday with Kelly Ross, manager of internal communications for the Pittsburgh Pirates. Sign up free here: bit.ly/4smdYgn

ICYMI: The March issue of Strategies & Tactics is out now. Explore the forces reshaping internal communication, leadership insights from the CCO of General Mills, lessons from the Pittsburgh Pirates, influencer risk management and more. Read: bit.ly/3MZbNjx

On the next Strategies & Tactics Live on LinkedIn, Kelly Ross of the Pittsburgh Pirates shares how aligning teams internally strengthens your organization’s voice externally. Watch live on March 18 at 1 p.m. ET: bit.ly/4smdYgn

Tyler Gillum is coming to #PRSAICON. You’ll leave with: Belief. Clarity. Momentum. And a stronger network than you arrived with. ICON 2026: bit.ly/4tSLiNz

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The March issue of Strategies & Tactics is now available! Dive into what’s reshaping internal comms, leadership insights from the CCO of General Mills, influencer risk management & the dangers of workplace jargon. Read the issue: bit.ly/3MZbNjx

Our March issue is live! Explore the forces reshaping internal comms, leadership insights from the CCO of General Mills, message alignment lessons from the Pittsburgh Pirates, influencer risk safeguards & the risks of workplace jargon: bit.ly/4aXjX42 CC: @PRSA

Numbers can build credibility — or quietly distort the truth. Even accurate data can mislead without context. Read how ethical communicators ensure numbers inform rather than obscure: bit.ly/4rD1xMF

Stories that capture people’s attention express “who we are as primal human beings,” said Monique Farmer. “When we get engaged w/ a story, we’re going through that adventure w/ those characters that we’re starting to build a connection with.” tinyurl.com/37z42hde #prsa @prsa

From Oxford Commas to AI, Inside the Evolving AP Stylebook Stylebook — read more from our Q&A with editor Anna Jo Bratton & product manager Colleen Newvine tinyurl.com/y4fd3mac @prsa #prsa

From espionage history to modern storytelling: Aliza Bran, media relations director at the International Spy Museum, discusses engaging audiences in our latest PRSA member Q&A: bit.ly/3ZFhJkG

"In the AI era, credibility isn’t optional — it’s infrastructure." Read more from "PR’s New Influence: Shaping What AI Says" via the PRsay blog: tinyurl.com/ym3ttb9t #prsa @prsa

On Feb. 18, Monique Farmer, APR, joins Strategies & Tactics Live to talk about how strategic storytelling helps leaders connect, align teams and drive action. Story first. Strategy always. Sign up now: bit.ly/3M5W8ih

"When used ethically, numbers can enhance credibility and support informed decision-making," writes James Barnes in his S&T article on how data can misinform — even when accurate: tinyurl.com/a64m996c @prsa #prsa

On the PRsay blog, Mike Klein shares why internal comms is the superpower for the AI age: tinyurl.com/3n9jz7kx @prsa #prsa

When employees understand the story behind the strategy, alignment follows. Leah Gladu on why storytelling isn’t optional during change — it’s essential: bit.ly/4kG80UP