
Philipp A. Rauschnabel
926 posts

Philipp A. Rauschnabel
@PRauschnabel
Professor (PhD) | Author | Speaker | Researcher Topics: #AugmentedReality, #Metaverse & co #UniBw #Munich #Bamberg | personal account
Neubiberg, Deutschland Katılım Haziran 2012
320 Takip Edilen629 Takipçiler

Philipp A. Rauschnabel retweetledi

Die neue #Weihnachtsstudie 2024 von Prof. Philipp Rauschnabel von der #unibwm ist online mit spannenden Ergebnissen:
philipprauschnabel.com/xmas/weihnacht…
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Policy Paper on #XR. svr-verbraucherfragen.de/wp-content/upl… "POLICY BRIEF"
"Virtuelle Welten und immersive Technologien Verbraucherschutz im Internet der Zukunft"
by SVRV
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New paper: Augmented reality marketing in hospitality and tourism: a guide for researchers and managers emerald.com/insight/conten…
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Free @vodafone_de X @unibw_m whitepaper on the metaverse -- more than 2200 respondents shared their views. Download PDF here: vodafone.de/business/media…
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New Paper (open access / free to read & use): #AugmentedReality can foster #Consumerbrandrelationships - in particular #brandlove.
How? By bringing a brand into a consumer's close, physical environment.
Download: onlinelibrary.wiley.com/doi/full/10.10…
@AaronAhuvia @katrinschein
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Another new paper on #AR, published in Information & Management: Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on Retailing doi.org/10.1016/j.im.2…
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research: CONSUMER x CONTEXT x CONTENT x COMPUTING DEVICE = successful #AugmentedReality
sciencedirect.com/science/articl… #ar #spatialcomputing #visionpro
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#MEC #MeansEndChain #AugmentedReality sciencedirect.com/science/articl… - new paper, theoretical framework for #AR marketing, #openaccess
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Philipp A. Rauschnabel retweetledi

The metaverse may be virtual, but the impact is real! 🚀Nearly a hundred people from academia & industry gathered at @IESEG in Paris for the #conference on #virtualworlds & #metaverse🎮4 researchers and 4 industry experts shared their interesting insights💡metaverse2023.sciencesconf.org




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Understanding prospect #metaverse & #xr users is challenging. Using #PERSONAS could support you here. Using the 90's metaphors of Boris Becker and Robert T-Online can help you. #IchBinDrin linkedin.com/pulse/xr-must-…

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@JeanLny Same here. But I am looking for an invite ;-)
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Finally, #IKEA is offering AR headsets - just have to build it yoursefl ;-) huggingface.co/ostris/ikea-in…

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Tools like this can make AR more attractive, especially to smaller brands (#SMEs, #KMUs) who might not have 3D assets of their products. shopify.com/blog/shopify-a…
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