Jeff Pizzino, APR

A family skipped overpriced airport food and had #Dominos delivered to the curb… then took it through security. 13M+ views. National media. #EarnedMedia No campaign. Just real life. #Authenticity Domino’s replied. Clever. But didn’t reward the customer? Missed opportunity. #PR

If you don’t grab attention, nothing else matters. #Attention But even if you do… your next job is #Persuasion And no—persuasion ≠ manipulation. Your audience is filtering everything (#CognitiveDissonance), so meet them where they are, lead with shared values, and earn trust. #PR #Marketing

Most #PriceIncrease emails feel like a gut punch. This one built loyalty. A #HLTHCode customer didn’t just accept the increase, she shared how the product helped restore her husband’s ability to eat after years of health issues. That’s not #CustomerExperience… that’s connection. Authenticity > #CorporateSpeak. Full breakdown 👇 #PRStrategy #BrandTrust authenticitypr.com/when-customers…

🌦️ A cloud (in the sky) displaying your QR code? The sky's the limit for this absolutely unbelievable tech. This week's AuthenticityPR's blog post is a must-read and a must-share... for TODAY. #PR #Technology #DisruptiveTechnology #QRcode #smile authenticitypr.com/a-qr-code-in-t…

🚨 Jailbreak PR fail! 🚨 10 inmates escaped Orleans Justice Center… and their crisis comms broke down too. Top 3 mistakes: 1️⃣ Slow public alerts – 10 hrs later 😬 2️⃣ Multiple phone numbers – confusion galore 📞 3️⃣ Reward chaos – $20k total, but who gets what? 💸 Takeaways: ✅ Alert fast ✅ One unified voice ✅ Keep info simple Great PR saves reputations… don’t let yours escape! 📞 Need help? Call 480.606.8292 (just ONE number 😉) #CrisisPR #PRFail #PublicRelations #MessagingMatters #Transparency #PRTips #AuthenticPR

Results matter. 💡 Whether it’s #advertising, #marketing, or #publicrelations, every dollar should show results. Yes, you can measure #PRsuccess (and it’s more than press releases). Here’s how 👉 #PRMeasurement #AuthenticPR #Communications

“Can you get me on #Oprah?” I used to hear that all the time. But #PressRelations is only one piece of #PublicRelations. PR isn’t just visibility, it’s credibility. #PRStrategy #BrandReputation #MarketingTips

New year. New stories to tell. Start 2026 with #authenticity, not spin. Ask yourself: Do your #stories reflect your #values, your #vision, and your voice? Here’s to a year of #growth and #AuthenticCommunication. #Storytelling #PublicRelations #Leadership

There’s a lot to be #Thankful for this #HolidaySeason. Loyal #Customers, dedicated #Employees, supportive #Communities, and meaningful #MediaRelationships. Gratitude keeps leaders grounded and brands authentic. #Thanksgiving #Leadership #Gratitude #AuthenticityPR

Amen @gregwrubell. Playoff committee won't be able to get over their 'bama bias, who beats up on a directional creampuff in last game. Whereas BYU beats a ranked team. #BYU #10, Alabama #11!!

@AVGirl4Life "Just sit right back and you'll hear a tale..."

If you know what show this picture is from, I will follow you.

@gregwrubell @975Hans Thx for the great call this evening. Brrrrr sitting in the stands, but #BYUfootball is hot. Can I go to sleep now? Is your post-game show almost a wrap??

Hard truth: there’s nothing “soft” about #SoftSkills. 💬 You can have a #HarvardMBA or tech genius status, but if you can’t #Communicate with clarity, impact & authenticity, you’ll struggle to be a leader. #AI can’t replace human connection. #Leadership #Authenticity

Recently I became a published author, and a #1 Amazon Best-Seller! Contributed a chapter to Cracking the Success Code on how one #ElevatorPitch changed my career. Authenticity matters more than hype. Your story is your brand. #PRStrategy #AuthorLife #Storytelling #SuccessMindset

Bear Bachmeier's individual effort here will go down in the history books

Shoutout to Eagan at #Enterprise in #MesaWest, #Arizona, he turned a simple car rental into a standout #CustomerService experience. Genuine, effortless, and empowering. No wonder #Enterprise ranks #1 for #CustomerSatisfaction. #CX #Leadership #AuthenticityPR

Saw 20 “NO PARKING” signs at a #Dunkin near the #Asheville airport. All shouting “MY LOT!” 🙄 Protecting your property is fine. Sounding territorial? Not great #PR. A little #humor + #authentic #communication goes a long way. #BrandVoice #Marketing #AuthenticityPR

Walking to the #BYU @ Iowa State football game. Spotted this on the way. I would say this is a good omen for BYU. #BYUSN #BearBachmeier

Thinking of putting your #PressRelease on the wire? 🦆 Think again. Most wire pickups are cosmetic, costly & bring little #ROI. Read why (and when it does make sense): [authenticitypr.com/why-a-duck-why…] #PR #MediaRelations #PRTips

Hormel’s pepperoni made it to space. 🚀 No ad spend. No campaign. Just brilliant #PR. Here’s what every brand can learn from this stellar #productplacement. #Marketing #PublicRelations #BrandStrategy #AuthenticityPR authenticitypr.com/hormel-scores-…