Ice Open Network@ice_blockchain
💫 Over the past few weeks, we have been quietly testing, measuring, and learning.
No hype.
No big promises.
Just real campaigns, real users, real feedback, and real data.
Our first target audience has been developers, and we tested multiple campaigns across Tier 1 markets, including the United States, United Kingdom, Canada, Europe, and other high-value regions.
These are some of the most competitive markets to advertise in, but they also bring the highest-quality leads.
So far, the campaigns have generated close to 350 leads, with an average cost per lead of $8.26.
After optimization, we managed to bring that cost down to under $3.50 per lead.
For an early test, this is a very promising signal.
Based on our current estimates, the lifetime value of a user exceeds $250.
With a 15% conversion rate, the model points to a potential ROAS of around 4.5x on ad spend.
For those who have never launched or scaled a product before, ROAS means return on ad spend.
In simple terms:
If we spend $10,000 on ads, a 4.5x ROAS means the campaign can generate around $45,000 in revenue.
In today’s market, where ads are expensive and scaling a product profitably is extremely difficult, this gives us a strong foundation to build from.
But this does not mean the work is finished.
It means the first real test gave us data worth taking seriously.
We are now preparing for Phase Two.
Phase Two is designed to get everything ready for the full launch.
That means:
Improving the product based on user feedback.
Preparing a stronger set of ads.
Trying to push acquisition costs even lower.
Optimizing conversion flows.
Improving onboarding.
Preparing the infrastructure for scale.
Making sure the product is ready before we open the floodgates.
We know some of you want things to move faster.
I understand that.
But this is not the moment to rush blindly.
This is our most important shot at rebuilding properly, and we want to do it with discipline.
The early numbers look strong.
The feedback is useful.
The acquisition model is starting to make sense.
And the direction is becoming clearer.
Once Phase Two is complete, we will push the campaigns much harder, scale from profits, and move toward Phase Three.
Phase Three is where the team becomes increasingly autonomous, where we no longer depend on tokens, and where we can activate the buyback mechanism.
From there, the goal is to start increasing the treasury and, at a later stage, activate the burn mechanism.
This is not about empty hype.
This is about building a product that can acquire users, generate revenue, scale through real business channels, and create long-term value for the ION ecosystem.
We tested.
We measured.
We learned.
Now we improve, prepare, and get ready to scale.
Zeus
