Paul Hitchens

Building Strong Brands with Values - TEDx video - @TEDx youtube.com/watch?v=3AZYVZ… #BrandStrategy #employerbranding

Stack those positive experiences high 🥞 Read more on the CIM Content hub 💻

A brand's values have a huge impact on how consumers view an organisation 👀

On going Webinar on "How purpose can guide your brand to it's highest potential". By @cim_marketing. Great one. Cc: @CimAtDatamine

Will you be joining the webinar today? Great topic - purpose and profit! #CIMmember

What do purpose and profit have in common? 🤔 They both must be considered when building a successful brand strategy. Last chance to register for tomorrow's member-exclusive webinar! Find out how to embed purpose into your marketing strategy to generate profit 💰

Many thanks Amalya - it was a pleasure helping you develop new ideas for your brand management

There's still plenty of time to register for our upcoming member-exclusive webinar! 🎉 Join to discover how to embed purpose into your marketing strategy to generate profit 💰 Click here to register: bit.ly/3TXsqKJ

How to innovate your Brand through Purpose and Values. 5th anniversary of my TEDx Talk: ted.com/talks/paul_hit… #brandstrategy #brandmanagement

Looking to make your business sustainable, but not sure where to start? Find out more about how brands are working to be a force for good via the CIM Content hub.

A values-driven brand strategy could be the key to achieving your goals 🗝️ Unlock the secrets to a successful brand strategy in our next member-exclusive webinar presented by CIM course director Paul Hitchens: bit.ly/3TXsqKJ See you there! 👀

Peter Field & I recommend that marketers use a mix of “brand building” & “activation” comms. Our research suggests the optimum split is usually ~60% brand, ~40% activation, but varies by context. But why split brand & activation at all? Why not do both at once? 1/16

Are you confident that your #employerbrand will do the right thing? Brands that instinctively ’do the right thing’ in sensitive situations share clarity about brand meaning throughout their culture. Join me Monday 28th March @nesmatraining > nesma.co.uk/event/brand-va…

Want to develop your strategic thinking to establish a trusted, values-driven employee culture to support your brand development? Join our virtual brand values session on Monday 28th March 2022 between 10:00 am - 1:00 pm >> buff.ly/35UfPV7

Facebook, or Meta, is hardly the first company to reposition itself after being unable to shake off a bad reputation. But with customers as cynical as ever, does it actually work? managementtoday.co.uk/facebook-meta-… via @MT_editorial

Can a rebrand save a bad reputation? I was asked by Management Today on behalf of @cim_marketing | The Chartered Institute of Marketing for my opinion on Facebook's change to Meta - managementtoday.co.uk/facebook-meta-…

@PaulHitchens #brand workshops are coming up soon, they will provide valuable insights and practical tools to understand how to move your organisation towards a values-driven brand through engagement, recognition and reward >> buff.ly/3A8LkUu

Take a look at these three 90-minute workshops designed to help you cultivate a people-powered brand on Tuesday 19 October with @PaulHitchens >> buff.ly/3D8oCh2 If you are nesma alumni don't forget to use your discount code for all know-how and do sessions.

@nesmatraining Three workshops supporting one mission to build strong resilient brand cultures through values, engagement and recognition. Looking forward to talking #brandstrategy on October 19th @nesmatraining

Take a look at these three 90-minute workshops designed to help you cultivate a people-powered brand on Tuesday 19 October with @PaulHitchens >> buff.ly/3lPlmQC If you are nesma alumni don't forget to use your discount code for all know-how and do sessions.

@PaulHitchens #brand workshops are coming up soon, they will provide valuable insights and practical tools to understand how to move your organisation towards a values-driven brand through engagement, recognition and reward >> buff.ly/3AzIlW9