PeakZebra 🦓

@dannyvankooten Funniest WordPress item I've read in weeks. Nicely turned.

Underappreciated growth hack for WordPress plugins is shipping bugs to get people to open topics on the support forums. Instant boost in plugin search rankings guaranteed. Had this happen to Koko Analytics just now. Follow me for more senior growth hacking tricks.

@patrickposner_ @JustinFerriman @_ashleypeacock ... No shade on the static approach, just saying...

@patrickposner_ @JustinFerriman @_ashleypeacock Ah. Edge interception definitely a meaningful security enhancement (I think? Better performance than an application firewall running centrally, but is it fundamentally different...?). End of day, though, none of this addresses the capabilities WP gives a malicious plugin. ...

Let's take a closer look into EmDash, the new framework from Cloudflare that's inspired by WordPress Here's a breakdown of what EmDash is and does: 🚧 A New Framework for the Agentic Era - Built from scratch on Astro 6 and TypeScript (no WordPress code) - Uses Cloudflare Workers, D1, R2 and more to scale to zero, a truly serverless CMS - Alternatively, it can run on any Node.js platform (there are some constraints around sandboxing) - Ships with a WordPress importer, high-complexity layouts may require more work 🛡️ Solving the Plugin Problem - Aims to solve the fact 96% of WP vulnerabilities come from plugins - Each plugin is sandboxed in a Dynamic Worker - They have no direct DB access and must use Workers RPC to request specific data - Capability-based security, plugins only get what they ask for upfront - Auth is pluggable, with Passkeys being the default 🤖 Built for the Agentic Future - Designed as a truly AI-native CMS - Supports the x402 protocol, allowing you to charge AI bots for access to your content - Comes with a built-in MCP server, CLI and Agent Skills for agents to easily manage your site Fancy taking EmDash for a spin? Create your own by running npm create emdash@latest

@KatieKeithBarn2 @daniel_iser @zackkatz @learnwithmattc @jjack_arturo @STEVEW00DY @mikemcalister Definitely feeling some FOMO. Have a great one!

Lots of WordPress have now arrived in Tempe, Arizona ready for PressConf. I spent today talking business with various people, mostly by the pool. @daniel_iser @zackkatz @learnwithmattc @jjack_arturo @STEVEW00DY @mikemcalister

@mikemcalister The Artemis program is pretty exciting. And I love that the capsule is called Orion, as a throwback to a program that never fully materialized, with Freeman Dyson at the head and loads of small nuclear bombs providing propulsion.

Insane new photos from Artemis II this morning.

@patrickposner_ @JustinFerriman @_ashleypeacock ...plugins that may have exploitable bugs and that also have access to every aspect of the WordPress server. No? Again, I think people are too quick to say plugins = gaping security holes in WordPress, but a static front end doesn't change the nature of interactive plugins in wp.

@patrickposner_ @JustinFerriman @_ashleypeacock I'm not dissing the approach, which I agree adds a higher degree of security. I'm assuming the back-end stuff is running on WordPress and possibly you restrict which plugins are allowed. But my general point is that that still leaves you running...

@JustinFerriman @_ashleypeacock GravityForms doesn't interact with the server?

@PeakZebra @_ashleypeacock For example, you can use Elementor, GravitForms, Yoast, etc. to your heart's content. Then publish to static from your dev site and it's worry free.

@JustinFerriman @_ashleypeacock I've seen others mention static as an option, but that's not exactly making plugins safer to use, it's just removing them (with the couple of exception major plugins that static hosts have decided to run behind the static site), right? Am I missing something?

@_ashleypeacock Pretty cool, for sure! A lot of talk on plugins, and rightfully so. Something to point out, though, is that plugin security vanishes when just converting WP to static (plenty of services make it easy with just a click). Best of both worlds w/o learning a new CMS.

@KatieKeithBarn2 @recaptureio For businesses that can demonstrate return that cleanly, it seems like a no brainer, except that I've never seen anyone do it before this...

Here's a neat retention idea which I spotted on the monthly invoice from our abandoned cart platform @recaptureio - displaying the amount they saved me that month on the invoice. This highlights the ROI at the exact time I might otherwise have worried about the price 💡 Now I need to figure out how to do this for our products given that we don't track this sort of information (yet...).

@natiakourdadze Not in those heels, I wouldn't.

Become a serial entrepreneur so your Tuesdays can look like this 🏌️

@KatieKeithBarn2 One thing would be that OpenClaw runs all the time and can react to triggers outside itself (this email arrived, this price was found, etc). And it remembers things over time, which is interesting, if a little creepy. But I agree that CoWork probably gets 80% of useful stuff done

@PeakZebra What's the point when you can do pretty much everything with Claude more easily?

#ShopifyDiary 347: I've been using Claude Code to build an SEO/GEO dashboard for optimizing our existing blog content. It got very confused about why we have so many Shopify posts which don't relate to any of the products that we sell on our site 😂

@KatieKeithBarn2 Yep, that tracks precisely. I'm still tempted to jump into OpenClaw...just a little afraid of the time commitment that it'll surely take up front.

@PeakZebra OpenClaw was too technical for me and I investigated paying a professional to set it up for me, and then Claude got a lot better and released its agentic features (e.g. Cowork) which allowed me to do everything I wanted myself.

@cinamarina It's definitely a struggle. I have to remind myself sometimes that I actually _do_ know what I'm doing.

If you are in the same situation… You’re no alone🫰 Keep going!!

@hacksoftly @robj3d3 Do you have a pet? What sort?

@robj3d3 True, it is super difficult! 😥 aand imagine also having a pet - becomes a mission impossible 🙅

Why does nobody talk about how emotionally draining it is looking for a longterm apartment rental? I feel like this shouldn't be as hard as it is.

@JulienVerneaut @_chenglou @WordPress That's pretty cool. Very interesting.

Everyone’s been talking about Pretext by @_chenglou so I had to try it Got it running inside @WordPress Gutenberg Early experiment, but this could unlock a whole new class of layouts

@natmiletic I've experimented with having AI sort out the major design components on a live-in-the-wild page (hero, CTA, etc) and it does a good but not 100% job. What kind of tooling would you ideally have to deal with this AI-html to blocks workflow?

Clients are now sending us AI-generated HTML and asking us to build it in WordPress. Told my team weeks ago to prepare for this. Agencies that figure out how to work with AI outputs are going to win. This is just the new intake format.

@hacksoftly I was thinking about the "kill your darlings" quote in the past couple of days, because I'm returning to fiction writing (while still doing some product research and code).

@PeakZebra Killing your darlings must become a morning routine in a startup world! 😀 thanks, let’s see where it goes ☺️

RIP. ClarityBee was the first product I built and actually pushed to launching and marketing on my own. As a bootstrapped founder, you learn (sooner or later) that not every project needs to be the one. Some will just build up your skills and open doors to other ideas - and that's enough. Thanks to everyone who supported ClarityBee! On to the next one. 🙏

@hacksoftly Great -- so send me the deets whenever the right time arrives.

@PeakZebra Oh thanks, that’d be awesome. Any feedback is great to be honest 😀

Hello world. I am working on a new product. What happened today? ✅Landing page ✅Core features defined ✅Dummy prototype Ping me if you are interested in testing & shaping it!