PebblePost

CTV has a proof problem. Most campaigns can't connect ad exposure to actual sales, so marketers are left defending budgets with metrics that don't hold up in a boardroom. Performance CTV is our answer to that. It's built on real purchase data, and it's designed to show you exactly what your #CTV spend is actually driving. See how it works in 30 seconds. #ctvadvertising #performancemarketing

Most CTV reporting stops at impressions, views, and completion rates. But when budgets tighten, and finance gets involved, those metrics don’t answer the question that matters most: Did the ad drive sales that wouldn't have happened otherwise? 🎥 In 45 seconds, Will Harrington explains why incrementality is key for marketers under pressure to prove ROI, and why PebblePost starts with outcomes rather than proxy metrics. #ctv #ctvadvertising #performancemarketing

🕔 Only 2 more days until our fireside chat at eTail Connect East! Join us for "CTV's Accountability Era: How Retailers Are Connecting Exposure to Transactions." Steve Jones and Hannah Ohlson will explore how retailers are: 💡 moving beyond proxy metrics 💡 measuring true incrementality 💡 making faster, more confident optimization decisions Let us know if you'd like us to save you a seat! #ctv #ctvadvertising #retailmarketing #etail @eTailNews

Agent Week just wrapped at our NYC office, and the energy was 10/10 ⚡ Team members from Product, Engineering, TAM, Ops, and A&I spent the week prototyping AI-native workflows across data onboarding, audience activation, and reporting. The goal: cut out friction and move faster from data → activation → insight. Thanks to everyone who showed up ready to test, learn, and iterate together! 🤝 #adtech #performancemarketing #teamwork

eTail Connect East, here we come! 🌴 If you’ll be there, let us know. We'd love to say hi and have you join our fireside chat: Wednesday, May 13 | 5:00–5:30 p.m. "CTV’s Accountability Era: How Retailers Are Connecting Exposure to Transactions" Steve Jones and Hannah Ohlson will dig into how #CTV measurement is evolving as ROI expectations rise, and what it means for teams already investing in the channel. We’ll cover: • Why CTV is being held to a higher bar, and how measurement is catching up • How leading brands are connecting ad exposure to real transactions and incremental revenue • What to look for when evaluating CTV performance beyond proxy metrics See you in Miami! 👋 #ctvadvertising #performancemarketing #etail #etailconnecteast @eTailNews

CTV often struggles to earn budget because it can’t prove incremental value. A luxury cruise line decided to test that head-on, with a clear cost-per-booking target and zero tolerance for fuzzy measurement. With PebblePost, CTV could be measured in terms that the team actually trusts: incremental bookings and revenue. By using cross-brand transaction data to identify high-intent households and applying a true incrementality framework, CTV quickly earned its place in the cruise line’s media mix. The results beat its benchmark *and* changed how the channel was valued: • ~300 incremental bookings • $1M+ in incremental revenue • 12–18% below iCPB target • 12x iROAS (Lookalike) • 9x iROAS (Retargeting) If #CTV is still sitting in your branding bucket, this is a good look at what happens when it’s built to perform. Full case study: pebblepost.com/blog/ctv-adver… #ctvadvertising #performancemarketing

If you can’t identify the majority of your website visitors, you’re limiting scale and distorting performance. Because what you can’t see, you can’t reach, measure, or improve. That’s where many performance strategies quietly break down. Not at the channel level, but in the data layer underneath it. With an 80% match rate, something fundamentally changes: You’re no longer optimizing against fragments or partial signals. You’re working from a persistent, people-based view of your audience, grounded in real identity and real transaction data. This unlocks: • true audience expansion • efficient spend tied to actual buyers • measurement that holds up under executive scrutiny It’s the difference between marketing that looks good on paper and marketing that actually drives incremental revenue. #performancemarketing #identityresolution

We talk a lot about real outcomes. This is what real connection looks like. Over the last few weeks, our team came together in Colorado and New York City to connect and deepen our relationship with brand partners, like @HelloFresh, @BruMateTweets, and @FinishLine. It was a powerful reminder that the best ideas and the strongest partnerships don't happen in isolation. They're built in moments like these. #adtech #dreamteam #performancemarketing

Most channels promise performance. Few can prove it. At POSSIBLE, we’ll be talking with marketers about what happens when you pair high-impact media with first-party transaction data from hundreds of leading brands: 📺 Performance CTV that converts decision-ready buyers, with receipts 📬 Programmatic Direct Mail triggered by real-time purchase behavior 🔁 Closed-loop measurement that ties every dollar to incremental revenue Zero guesswork. Real results your executive team can get behind. If measurable impact is your goal, let's connect in Miami Beach. Reach out to our team to set up time. #ctv #possible #programmaticdirectmail #performancemarketing

Nothing's worse than being asked to justify spend you can't defend. 🤯 Our ROI calculator gives you a number to anchor to *before* the meeting. With a few quick inputs, you’ll get: • Estimated conversions and revenue impact • Projected iROAS and CPA • A clearer benchmark for what “good” looks like for brands like yours Think of it as a way to sanity-check your assumptions before budget is on the line. See your projected ROI: pebblepost.com/roi-calculator/ #roi #performancemarketing #iroas

One week until Women in Retail! Let us know if you're going 🙌

Meet our new Chief Marketing Officer: Melanie Samson! 🎉 Mel brings leadership and expertise spanning B2B and B2C marketing, working in data and tech, financial services, and leading creative agencies. We're excited to have her driving our marketing strategy forward. Welcome to the team, Mel! 🤝 #performancemarketing #adtech #marketingteam

Some adtech platforms treat privacy like an add-on. That approach doesn’t hold up in today’s regulatory landscape, or with today’s consumers. At PebblePost, privacy is our foundation. It's embedded in the architecture of our data, workflows, and commerce graph. In under a minute, Lori Mason, our General Counsel and Chief Privacy Officer, breaks down what privacy by design looks like in practice, and why it matters more than ever. #adtech #performancemarketing #privacy

Three reasons to meet up with us at POSSIBLE: 1️⃣ Reach high-intent consumers using real cross-brand transaction data 2️⃣ Find out exactly which ad campaigns are driving business outcomes 3️⃣ Confidently prove incremental revenue lift in your next budget meeting DM us to set up time with our team. Miami Beach, here we come! 🌴 #performancemarketing #ctv

The next edition of The Lift drops on Wednesday! If you’re a marketer being asked to prove measurable revenue impact, this one’s for you. We’re digging into: ✔️ Why incrementality is becoming CTV’s new performance standard ✔️ What executives are really asking about your marketing spend ✔️ How brands are closing the gap between performance and revenue It’s a quick, useful read. Once a month. No fluff. Subscribe now: pebblepost.com/subscribe-to-t… #performancemarketing #marketingstrategy #ctv

Retail’s most influential women are heading to Miami! If you’ll be there, send us a DM. Melissa and Sari would love to say hi! See you soon, @WIRLeadership 👋 #womeninretail

Who's going to POSSIBLE in Miami Beach? 🙋 Our team will be on-site connecting with marketers who want to: → Convert high-intent U.S. consumers using cross-brand transaction data → Know exactly which ad campaigns moved the needle for the business → Confidently demonstrate incremental revenue impact to executives Send us a DM if you'd like to meet up! #possible #performancemarketing