Pierre Bouvard

@tomfgoodwin OK that's crazy!!!

@PierreBouvard Golf, Ryder Cup final round.

One of the biggest ( and most premium) live sports events of the year and they can’t sell the tv inventory ? CTV is weird.

@michaelsnewyork @pedgarjones @jonkurland Love you all!! 😍

#INTHEHOUSE @pedgarjones #martypompadur #henrylambert @jonkurland @PierreBouvard #scottknight #classic

📊 January’s PPM ratings from @nielsen are the first with the reduced 3-minute AQH qualifier. @PierreBouvard’s analysis: 23% of PPM exposures are 3-4 mins — listeners who wouldn’t have counted before. More @radioworld_news: 🔗 radioworld.com/news-and-busin… #Ratings #PPM #Nielsen

Auto Aftermarket Retailers: New Study Reveals Significant Recovery In Shopping, Spending, And Brand Perceptions; AM/FM Radio And Podcasts Are Ideal To Reach Auto Parts Shoppers westwoodone.com/blog/2024/11/1… via @westwoodone

Wayfair’s Campaign Reach Explodes With A Reallocation From Linear TV to AM/FM Radio; Home Improvement Online Shoppers Are Best Reached With AM/FM Radio And Podcasts westwoodone.com/blog/2024/10/2… via @westwoodone

@Barrett_Media @ronharrellradio @nielsen Ron you are correct !

.@ronharrellradio says @nielsen changing the quarter-hour impact from 5 to 3 minutes may affect the math, but it won't change the emotional impact of what radio stations are playing and saying in the moment. barrettmedia.com/2024/09/30/thr…

Perception Vs. Reality: Eight Things Brands Get Wrong About AM/FM Radio westwoodone.com/blog/2024/09/1… via @westwoodone

New Knit Podcast Consumer Study: Podcast Audiences Have An Appetite For New Podcasts And Want Relevant Topics And Humor In Podcast Promos westwoodone.com/blog/2024/08/2… via @westwoodone

Home Improvement: New Studies Reveal Audio Is Sales Engine Of The Category westwoodone.com/blog/2024/08/1… via @westwoodone

Adelaide Attentiveness Measurement: $1,000 Of AM/FM Radio Ads Require $2,635 Worth Of Facebook Ads To Achieve The Same Level Of Attention; Audio Platforms Generate Nearly The Same Attentiveness As TV westwoodone.com/blog/2024/08/1… via @westwoodone

I recall sitting in @PierreBouvard's living room years ago and looking at data for podcasts and there was YouTube. We were both surprised. No longer. @ErikWemple #wapo #podcasting washingtonpost.com/opinions/2024/…

Automotive “Share Of Ear”: Across Car Brands, AM/FM Radio Represents 60% Of All In-Car Tuning And A Whopping 86% Share Of In-Car Ad-Supported Audio westwoodone.com/blog/2024/08/0… via @westwoodone

John Fix: Using Audio To Advertise New Products: westwoodone.com/blog/2024/07/2… via @westwoodone

The biggest long term change in society, according to Drucker, is not the Internet, but the growth in choice From Curation by @michaelbhaskar

What Steve’s Pest Control Of Columbia, Missouri Can Teach Madison Avenue About How Advertising Really Works; The Secret: Be Known Before You’re Needed westwoodone.com/blog/2024/07/2… via @westwoodone

Amazon Prime Day Is Powered By AM/FM Radio And Podcast Listeners; Plus, Why Retailers Should Give Audio A Starring Role In Holiday Media Plans westwoodone.com/blog/2024/07/1… via @westwoodone

YouTube’s Growth As A Podcast Power Player Revealed In Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2024 Report westwoodone.com/blog/2024/07/0… via @westwoodone

Veritone One And Signal Hill Insights Pharma Study: Facial Aesthetics Category Skews Young And AM/FM Radio And Podcasts Offer Exceptional Reach Among Patients And Prospects/Considerers westwoodone.com/blog/2024/06/2… via @westwoodone

Advertiser Perceptions: Advertisers Would Pay 16% Extra For In-Car Visual Displays That Sync To AM/FM Radio Ads westwoodone.com/blog/2024/06/1… via @westwoodone