The Player Care Group

The next generation of Player Care is here. Launching PlayerCarePro. Available today. Playercaregroup.co.uk/playercarepro #playercare

A 3 person Player Care team costs a Premier League club around £200,000 (approx €240,000) a year in salaries. A 15% reduction in failed transfers - a conservative estimate on the impact of Player Care based on research from Liverpool FC's own Director of Research speaking at a Statsbomb Conference in 2021 - would save that same club around £3M (€3.5M) annually. That's a 15:1 return. Before you factor in squad stability, player happiness, or the reputational cost of a high-profile signing publicly struggling. I'm not saying Player Care prevents every failed transfer - it doesn't - but any support we can put in place to reduce the chances of failure are clearly worth investing in. The clubs we've worked with who do this well don't just see it as pastoral care, they see it as protecting a multimillion pound asset & their performances. Instead of asking us how much it will cost, they ask how they can do it better. Player Care is a spectrum, not a binary in terms of whether clubs have it or not. At The @PlayerCareGroup we've developed a set of 170+ peer reviewed Player Care standards for the 1st team, helping clubs worldwide implement & improve their Player Care provision. In 2024 we commissioned a report into 'failed' transfers and the backgrounds, languages & ages of those players to dig more into the value of proactive Player Care. For a full copy of the findings, comment REPORT below or DM me.

Introducing the Conversation Circle. An offline, printed tool to better facilitate conversations between trusted adults & young athletes. We explain more here: youtu.be/7aYmSGRTVyE

Running a business is hard - as we ramp up to launch our first physical product on Friday, the last 6 months have been challenging in many new ways. If anything, I'm an accidental entrepreneur - I never dreamed of running my own business or making huge profits. By many metrics, I'm not a very good one either. I've not taken a penny of funding since launching 5 years ago, we don't focus on scale, profitability or reach. We don't do paid social and we don't pay for referrals, have sponsors or any partner companies. I've got a business degree, but so much of what I do is on gut feel. Does this 'feel' like the right direction for us, or for me? Will I be proud of this? Will I be excited by this? Will this help people? If any of the answers are no, we tend to leave what we're considering on the side. For the last half a year, much of my focus has been away from what I've known my whole career - sport, interpersonal connections, proactive support - and onto lead times, minimum order quantities, inventory management & even the ever changing world of tariffs. My belief is that by doing the latter, we'll improve the former - through deliberate, practical tools to aid intergenerational relationships. On Friday at 3pm UK, we'll show you what we've been working on. It might not have the best margin or go viral - but I'm bloody proud of it, bloody excited for it, and I know it'll help people. Stay tuned! @PlayerCareGroup

Like many of us, I watched last night's #AFCON final with a keen eye - especially with the drama at the end of the 90 mins. It made me think back to my 500+ games leading Player Care & Team Ops experience with Premier League teams, and the key points I'd try to consider in the moment. #AFCON2025 #Senegal 1/5

My role with @officialdafc keeps on evolving and developing. The past few months I have been a participant on the @PlayerCareGroup online course Certificate in Player Care. I am delighted to share that I have now completed this course and received my certificate.

A full circle moment 🙌🏻 proud to be appointed Head of Player Wellbeing at @CAFCofficial

5 Years of The Player Care Group!

Player care in the Premier League. ⚫️ Canaries down the coal mine ⚫️ Centre of Carrington revamp ⚫️ The request to shoot a bird ⚫️ Line between help and pampering espn.com/soccer/story/_…

Did my football coaching badges at school after loving @FootballManager, started coaching and realised I wasn't good at it, but was better with people & organisation. Started organising teams instead of coaching them - and our results improved substantially. Ended up getting hired by a new start up soccer team in America out of uni before getting a big break in the Premier League, and here I am 12 years later running a consultancy company, helping some of the biggest clubs, confederations and leagues in the world better look after their athletes.

Great to see a manager value the work of their club’s Player Care team so highly!

The child footballers who have more YouTube subscribers than some of the game's biggest names. We hear from them and their parents. Also @HugoScheckter who is among those concerned about this phenomenon. Watch the special @ITVCentral report here: itv.com/news/central/2…

I’m delighted to announce that I am joining the Academy Player Care department at @LFC The second Heskey to ✍🏿 at Liverpool. An opportunity that I couldn’t say no to. Thanks for all the support, courage and kind words… time to get going 🙏🏿

🎙️ Ruben Selles on helping players settle in England "The first thing you need to do is provide what they need off the pitch like a house. I know that looks very simple but it's a reality. Being sure they have a place to live, food everyday, making sure they can find their basic needs everytime, if they're under 18 years old if they have family and their family is coming with them from their country or if not putting them with a family. Taking care of those small things, that for me is the most important thing because then they can focus on training and getting better, not what I'm going to eat tonight or where I'm going to stay next week." [sutv] #twitterblades #sufc

Angie Blaker joins @ZarekValentin this week to reflect on the growth of the club across her time in one of the most multifaceted positions in soccer: Head of Player Care and Operations. 𝙒𝙖𝙩𝙘𝙝 » utd.mn/4168cUN

Thank you Millwall Family 🦁🥲😓 @MillwallAcademy @MillwallFC @Millwall_MCT

Thank you for your incredible decade of service, Tracey ❤️ #cafc

💚 10 days to go until #FootballPride, and joining us on Fri 29 Aug will be Hugo Scheckter - the founder and MD of the Player Care Group will be sharing his insights ⚽️🌈 Hugo will be part of a panel exploring experiences of working in the pro game when you’re #LGBTQ+ /1

We had our first member of the Pilgrims staff through our education last season and hope to continue supporting in the future. Founder @HugoScheckter said “@bostonunited has been a club close to my heart for 20+ years & I’m delighted we can use our success to support #BUFC.”

We’re delighted to announce we’ve renewed our sponsorship of National League side @bostonunited until 2027. As well as having an advertising board at the Jakeman’s stadium, we’re delighted to be supporting the local area by having all our printing done at @chriscookbufc Print.

Link to full segment here: youtube.com/live/wTPY2NaQQ…

Great to see our Founder & Managing Director Hugo Scheckter live on @talksport today with Ade Oladipo & Simon Jordan, discussing all things Player Care, proactive rather than reactive support, social media for young players and even getting grilled by the listeners texts!